Thursday 8.7: News to Know

/ Aug 7, 2014

Digital video industry news today

Twitch to Silence the Use of Unlicensed Music

Unsurprisingly, ahead of its rumored $1 billion acquisition by YouTube, Twitch, the new go-to video streaming service for the gaming community, is cracking down on the use of unlicensed music.


The Verge




Opinions & Analysis

One-On-One With ShayCarl At [a]list summit

ShayCarl, father of YouTube’s first family and one of the co-founders of Disney-acquired Maker Studios gave an uproarious and anecdote-filled closing keynote at [a]list summit last Thursday. We caught him beforehand to talk one-on-one about influencer marketing and about his personal experiences dealing with brands.



What ABC News Learned After 30 Days on Apple TV

Now that ABC News has been available on Apple TV for 30 days, it’s releasing some stats on how the connected-TV app has been performing.

At launch, ABC News came out with content from nine major stations, from WABC in New York to KABC in Los Angeles. Now, the network tacks on three more, including WCVB in Boston, KOAT in Albuquerque, and even KITV in Honolulu.



From Twitter to Tumblr: Why Social Matters to Video Creators

For online video creators, social media is no minor part of marketing. In a space where fan relationships fostered by various social media channels can make or break viewership, creators large and small have to find time for social.



New Study Explores How Much Real America Wants Connected TV (A Lot)

A new study of Chicago households from the Nielsen-backed Council for Research Excellence (CRE) suggests that consumers shopping for a new TV or other video device think its ability to connect to the Internet is the most important feature they want.

Media Post


Dish’s Charlie Ergen: In the future, most TV viewing won’t happen on TV

TV viewing is shifting from televisions to mobile devices, which is one reason why Dish plans to launch an internet TV service by the end of this year.



YouTube Superstars Bring In The Fans, But Not The Money—Yet

When YouTube kicked off its creator marketing campaign in May, the Google-owned video site hoped to attract new viewers.


Deals & Signings

Yahoo Taps Netflix Exec Mike Kail for CIO

Mike Kail has joined Yahoo as the company’s new chief information officer and SVP of infrastructure. In the role, he will oversee Yahoo’s IT and data center operations, and will report to CEO Marissa Mayer. Kail comes to Yahoo from Netflix, where he served as VP of IT operations.



Streaming Video News

Netflix content boss is ‘positive’ that ‘Arrested Development’ will return for fifth season

Netflix content chief Ted Sarandos is “positive” that a fifth season of Arrested Development is on the way.

The Verge



NFL launches NFL Now video app on mobile, desktop, Xbox, Roku and Fire TV

The NFL would like you to kick back and watch a continuous stream of game highlights, news and long-form content with its new NFL Now app.




Beatles ‘Hard Day’s Night’ to Stream Exclusively on Hulu Plus

The Beatles’ classic 1964 film “A Hard Day’s Night” will be available for streaming starting Friday, Aug. 8, exclusively on Hulu’s subscription-video service.


YouTube News

YouTube Star Grace Helbig To Topline E! Comedy/Talk Show Pilot

After helping Chelsea Handler become a household name with her talk show, E! is looking to do the same with another young female comedian who has a big Web/social media presence, Grace Helbig. Helbig will star in a hybrid comedy/talk show pilot for the cable network, produced by Sony-owned Embassy Row (Talking Dead). The project will highlight Helbig’s skills as a pop culture anthropologist. The Grace Helbig Project (working title) is not targeted for a specific time period though E! has a late-night talk show opening with the pending departure of Chelsea Lately.






After 2010 Rejection, Lindsey Stirling’s Back on ‘Americas Got Talent’

Four years ago, Piers Morgan of “America’s Got Talent” told dancing violinist Lindsey Stirling that she sounded like “drowned rats being strangled.” He may just have to hang his head (finally) as the YouTube star returns to the show as a featured performer.


Google’s YouTube Buys Mobile Video Startup Directr

In its latest effort to boost advertising by small businesses, Google said its YouTube unit had acquired Directr, a mobile-video app used by small businesses to create marketing videos. No purchase price was disclosed.




Media News

Kevin Spacey to Headline IAB MIXX 2014

Kevin Spacey will keynote the 2014 IAB MIXX Conference, an annual event organized and hosted by the Interactive Advertising Bureau during Advertising Week NY. His presentation will focus on how digital platforms are transforming the way artists and content creators thrive in today’s entertainment landscape, said the IAB.



The Whistle and Dude Perfect Open New Base in Dallas

The Whistle has opened a new office in Dallas, which will primarily serve as a home-base for the YouTube group Dude Perfect. Known for their trick-shot videos, Dude Perfect reaches more than 3 million subscribers on the world’s biggest video site.



Russell Simmons’ All Def Digital Raises $5M from Greycroft, Others

All Def Digital, the urban culture-focused digital media company from hip-hop mogul Russell Simmons, has raised $5 million in a Series A round led by Greycroft Partners.


The Wrap





AOL’s Ad Business Gets Boost From and Programmatic Sales up 20%

AOL’s ad business was up 20 percent last quarter thanks to its programmatic push and CEO Tim Armstrong announced quarterly results today, posting $606.8 million in overall revenue, up 12 percent year over year.




Industry Highlights

A Day In the Life Of: A YouTube MCN Insider

I admit I was a little apprehensive moving from the (relatively) secure agency world into the new wild west of digital—the MCN landscape. Only a few weeks into my role as Head of Integrated Marketing at Omnia Media Co., those fears had been put to rest and it was clear I was in store for some amazing creative challenges, a lot of hard work and a ton of fun along the way. Here’s a snapshot into my days.



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