Thursday 8.8: News to Know
After teasing it during this year’s South by Southwest festival, YouTube co-founders Chad Hurley and Steve Chen introduced a new video capturing, editing, and sharing app today called MixBit.
The Verge http://bit.ly/15ebmiJ
Opinions & Analysis
Can Sky’s Now TV Find Its Niche?
It was a long time coming, but BSkyB finally rolled out all six Sky Sports channels on its on-demand online TV service back in March.
Why AOL Paid Too Much For Adap.tv, Inside the Numbers No One Else is Mentioning
This morning AOL announced it would buy ad technology platform provider Adap.tv for $405M in cash and stock. The strange part is that for all the news outlets that covered the deal, more than 86 by my count, none of the more than two dozen articles I have read even mentions what Adap.tv’s revenues are. I don’t see anyone asking what multiple AOL paid for the company or an article that gives any kind of breakdown on the valuation AOL put on Adap.tv’s business.
Streaming Media Blog http://bit.ly/16x5jbQ
Video Marketing Is as Important as Video Production, says Pixability
Pixability, a YouTube-certified video-ad and marketing-software company, has released a study called “The Top 100 Global Brands: Key Lessons for Success on YouTube,” which analyzes the YouTube channels of the top 100 companies in Interbrand’s “Best Global Brands” list.
Videos to Watch
My Damn Channel Launches ‘Love Me Cat’ After Successful Kickstarter Campaign
My Damn Channel and veteran TV writer/producer Eric Kaplan have launched “Love Me Cat,” a daily talk show hosted by a puppet cat “who desperately wants to be loved.”
‘Squaresville’’s Tiffany Ariany and Kylie Sparks Reunite for ‘Girls’ Parody
“LA Girls,” a new web series from Tiffany Ariany and Matt Blessing moves the setting of Lena Dunham’s HBO comedy, “Girls,” to the opposite coast and begins its five-episode run today on YouTube.
Batman is YouTube’s Favorite Superhero
This might not rank as the greatest achievement in Batman’s storied career, but the dark knight of Gotham has earned the distinction of being the most sought-after superhero on YouTube.
The Verge http://bit.ly/1cMPzGz
Check Out YouTube Space LA, Its Huge New Space for Local Video Creators
Over the past few years, YouTube has emerged as the dominant platform for distributing video online, but it would be nothing without all the creators and networks that produce content for it. The number one request from those members in LA was for production space to help them create better videos.
The Haps With Apps
Rakuten Launches iPad And Android Apps For Its Wuaki.tv Streaming Service In Europe
Japanese ecommerce giant Rakuten has launched tablets apps on iOS and Android to support the launch of its Wuaki video streaming service in the U.K. and Spain. The apps allow users of the service to purchase and stream content over Wi-Fi direct to their iPad or Android device. 3G streaming is not supported.
Instagram Adds Video Importing to App
Instagram on Wednesday released the latest version of its photo- and video-sharing app, allowing users to upload videos from their media library.
Aereo Expands South and West: TV Streaming Service Announces New Launch Dates
Aereo, a service that brings TV to smartphones for $8 a month, is going full speed ahead despite ongoing legal uncertainty. Its latest expansion includes Dallas and Miami.
The Verge http://bit.ly/15ewgON
CBS Blackout Sparks Rise in TV Show Piracy
CBS’s block on Time Warner Cable (TWC) customers is less than a week old and already the blackout is fueling a rise in TV show piracy.
The Verge http://bit.ly/15e2MjS
Streaming Video News
Netflix Picks Up ‘Marco Polo’ After Starz Declines
Netflix has picked up “Marco Polo,” a historical drama from The Weinstein Company and Electus, and plans to make it available to all members sometime in 2014.
Another Chromecast Gotcha — It Hates the 5GHz Wireless-N Band
Google’s new device can do a lot of things. Supporting the faster 5GHz Wi-Fi frequency favored by streaming fans isn’t one of them.
IAB: NewFront Deals Coming, Just Not Right Away
Aside from an AOL deal allegedly closed during the company’s NewFront, the Web video ad market has been relatively quiet of late. And despite much talk that Web video companies would be able to steal share from TV, the TV upfront proceeded as usual, with some pretty solid increases and little evidence of stolen dollars.
Nielsen And FreeWheel Expand Online Campaign Ratings Partnership
Nielsen has expanded its relationship with FreeWheel, as the video platform will aim to streamline the usage of Nielsen’s Online Campaign Ratings (OCR) for their joint clients.
AdWeek http://bit.ly/18c3DpvTags: Adap.tv, aereo, AOL, batman, branded content, branded video content, BSkyB, CBS, chad hurley, Chromecast, digital newfronts, Eric Kaplan, FreWheel, google, Google Chromecast, IAB, IAB Digital Content NewFronts, instagram, Interbrand, Kickstarter, Kylie Sparks, LA Girls, Love Me Cat, Marco Polo, Matt Blessing, MixBit, My Damn Channel, News2Know, nielsen, Pixability, Rakuten, Rob Barnett, Sky TV, Squaresville, Starz, steve chen, The Top 100 Global Brands: Key Lessons for Success on YouTube, Tiffany Ariany, time warner, Time Warner Cable, TWC, Vine, Wuaki.tv, youtube, Youtube Space LA