Thursday 9.25.14: News to Know
Bill Carr, Amazon’s Head of Media, Is Leaving the Company
Bill Carr, who has been with Amazon since 1999, most recently as its head of digital music and video, is leaving the company.
Opinions & Analysis
Is a Longer, Interactive Pre-Roll Ad Better Than Breaking Up Video Content? DramaFever and true[X] let you decide
For brands and video platforms struggling to get people to sit through their ads, video streaming site DramaFever and engagement advertising platform true[X] think they have a solution: Allow people to watch a longer, interactive ad in the beginning in exchange for a seamless viewing experience.
To test the theory, DramaFever gave viewers a choice. They could watch the series Running Man with short, regularly scheduled ad breaks, or they could watch a 30-second interactive ad for the 2014 Toyota Highlander created by true[X] at the beginning of the program. If they chose the latter, they were allowed to watch the show without any interruptions.
The Incredible Rise Of The YouTube Celebrity Explained In One Quote
“Online video and over-the-top video is the fastest growing area of the media industry. Fullscreen is right in the middle of an amazing transformation in how individual creators and talent are breaking down all the traditional barriers of reaching their audiences. Creators are speaking directly to their audiences and getting direct feedback from their fans. This type of communication and fandom is powerful. It changes how content is created and distributed on a global scale. We think this trend will only continue.”
This quote is from the president of the Chernin Group, Jesse Jacobs, in an email to Business Insider.
Business Insider http://read.bi/1CnoF3C
OTT Biz To Hit $6B In USA By 2020
The U.S., currently the dominant player when it comes to overall over-the-top (OTT) services, will continue to see soaring growth — but its share of global OTT business will decline.
In six years, the U.S. OTT business is expected to climb nearly sevenfold to $6 billion from the $793 million in 2010, per Digital TV Research. The U.S. currently has 75% of the global OTT business. By 2020, that will be 36% of global business.
Media Post http://bit.ly/1sZGBui
Premium Ad Video Racing To Programmatic
According Adap.tv’s 2014 US Video State of Industry report, premium video is going programmatic. This time last year, says the report, video publishers were concerned that automated inventory sales would commoditize their most prized content. Today, more than half of publishers surveyed said they make their premium inventory for sale via programmatic environments, a significant change.
Media Post http://bit.ly/1vkBKa2
5 Quick Wins For Promoting Your Brand on YouTube
To create a strong presence on YouTube, you need an effective branding strategy right across your channel. Your brand is the way your audience perceives you, and your target viewership should be able to easily recognize and differentiate your brand from others. In order to create a strong presence, you need to start implementing branding strategies. We show you 5 effective methods to brand your video content.
Vast Majority of Top Films, TV Shows Are Available Legally Online: Study
Hollywood is delivering more movies and TV shows via legal digital outlets than ever, although most titles are available for purchase or rental rather than subscription VOD.
As of December 2013, 94% of 808 top films analyzed were legally available in the U.S. through online video-on-demand services, according to a new study by KPMG. The study also found that 85% of 724 of the most popular and critically acclaimed TV shows were available to American consumers through online video services.
Deals & Signings
Jukin Media Nabs Machinima’s Cameron Saless for EVP Post
Jukin Media has hired Cameron Saless, a former executive at Machinima and MTV Networks, to be its new executive vice president of audience development and strategic partnerships. He will be responsible for leading the company’s audience development efforts as well as finding new content partners for Jukin to work with.
Streaming Video News
Crackle Premieres ‘Sports Jeopardy with Dan Patrick’
“Sports Jeopardy,” a new take on the legendary Emmy Award-winning quiz show, premieres on Crackle today. Hosted by sportscaster Dan Patrick, new episodes of the 30-minute show will roll out on the ad-supported streaming service every Wednesday. Crackle has ordered 52 episodes in total.
Vimeo Sets Premiere Date for First Funded Series, ‘High Maintenance’
Vimeo’s first foray into funding original programming, a new crop of episodes of the independent comedy series “High Maintenance,” will debut on the streaming platform on November 11.
Comcast comes out swinging in defense of merger, blasts Netflix and Discovery
Comcast made a fierce defense of its controversial plan to swallow rival Time Warner Cable on Wednesday, lashing out with accusations of “extortion” and claims that complaints about the merger are self-interested and “analytically deficient.”
France’s Free may use Android TV for its next set-top box
Google may have found another partner for its new Android TV platform: French telco giant Free is looking to launch an Android TV-based set-top box soon, according to a FRAndroid report. The device would offer access to Google’s Play store, and presumably also carry apps for services like YouTube and the newly-launched French version of Netflix.
Netflix Fires Back: Comcast’s Broadband Clout Enables It To Demand “Ransom”
Responses to Comcast’s incendiary “extortion” charges this morning are starting to come in. Here are ones from Netflix and independent TV network Veria Living — both critics of the cable giant’s planned acquisition of Time Warner Cable. Nothing yet from Discovery, which Comcast called the “poster child” for complaints from programmers who allegedly sought special favors in return for their support for the deal. We’ll update when (if?) it lands.
Popcornflix, the movie and TV streaming service from Screen Media Ventures, LLC, has expanded into Asian markets. The web, Android and iOS free app is now available in Hong Kong, the Philippines, India, Malaysia, Singapore, South Korea and Pakistan, and also on Samsung connected TVs in Hong Kong and Singapore. “The fact that we own our own content gives us the flexibility to capitalize on new market opportunities like no other streaming provider in the industry,” Executive Vice President David Fanon said.
Netflix Procures ‘Peaky Blinders’ Brit Drama in Exclusive Pact With Weinstein Co., Endemol
Netflix has acquired exclusive U.S. rights to British gangster series “Peaky Blinders” under a pact with the Weinstein Co. and Endemol.All six episodes of season 1 will debut at 12:01 a.m. PT Sept. 30, and season 2 will launch in November, Netflix said.
The Haps With Apps
Top 10 Stop-Motion Artists Doing Brilliant Work for Brands on Vine Throwing the industry for a loop Pause your day, and take a look—or three or four—at these brilliantly crafted Vines. Marketers are finding a way to tap into the short-form nature of the medium by working with Viners who have found success creating carefully edited works.
“Stop motion animation has become an incredibly attractive way of advertising for brands and marketers who are increasingly turning to micro advertisements to reach mobile users,” explained Rob Fishman, co-founder of the technology platform Niche.
Channel Frederator Network Adds Silly Filly Studios, Other Animation Channels
Channel Frederator Network, an animation-focused multi-channel network launched by Fred Seibert’s media company Frederator, now boasts a total subscriber base of 10.5 million. This is due to the addition of 141 new channels to the network in August, including Silly Filly Studios (from MLP Fanimation), Falconer02 (“Minecraft”-inspired animations), and REsidentVille. In total, Channel Frederator now encompasses 688 channels.
Austin Null of The Nive Nulls on His YouTube Life
LA: What inspired you to share your family’s life on YouTube?
AN: We started watching the first family of YouTube, the Shaytards. We started watching them a little over 4 years ago and we were like “we should do that!” and just started making videos– and we kept making videos– and here we are 4 years later.
Collective Digital Studio DROPS Sam Pepper
We have received confirmation from Collective Digital Studio that they have dropped Sam Pepper from their roster after a prank video sparked massive outrage and accusations of sexual assault off-camera began to mount.
Web Series Wednesday: Meet Some New Friends
This Web Series Wednesday selection will introduce you to a collection of quirky friend groups. While some recover from the night shift, others are trying to make a movie, while others still are just trying survive (while continuing to get along with each other) in New York. Whether they prove endearing or annoying, they do make up a good web series.
The Force Is With Mobile as ‘Star Wars Rebels’ TV Series Has Digital Debut
A long time ago, in a galaxy dominated by network TV, people gathered to watch a new show on a fixed day and time. The premiere of Walt Disney Co.’s “Star Wars Rebels” this week shows how much viewing has changed.
Netflix Topic Of Talk At HRTS Lunch
Once upon a time, the entire TV industry took the afternoon off to attend theHollywood Radio and TV Society lunch coinciding with the launch of the broadcast networks’ fall season, to watch their bosses admit which pilot they passed on they now wish they’d picked up and answer other wholesome questions. These days, the mood is much darker; the dialogue between the execs onstage more closely resembled something cooked up by Ibsen in one of his less lighthearted moods.
New Platform Will Link Customer Data Across Channels, Devices
Disparate enterprise systems and media channels that keep data in silos could further complicate attribution for brands and retailers, but one company Wednesday launched a strategy to support companies in the digital advertising industry looking to link customer data across platforms.
Media Post http://bit.ly/YaIkof
Music-video streamer Vevo bets big on original shows
If you’re familiar with Vevo, it’s probably because you’ve stumbled upon its vast music-video archives during your online search travels. But Vevo wants to be known for more than music videos, so it’s unleashing 100 pieces of original programming this fall to make that happen.
Digiday http://bit.ly/1Bbj0LzTags: Adap.tv, Amazon, android tv, austin null, Bill Carr, Cameron Saless, Channel Frederator, Collective Digital Studio, Comcast, Crackle, discovery, DramaFever, Endemol, Jukin Media, Machinima, mtv networks, Netflix, News2Know, OTT, Popcornflix, Sam Pepper, Sports Jeopardy, Star Wars Rebels, true[X], Vevo, Vimeo, web series wednesday, Weinstein Co, youtube