Tiesto-Starring YouTube Series Returns for Second Season

/ Oct 21, 2013


“In the Booth,” a documentary web series that stars EDM superstar DJ Tiesto, is returning for a second season on YouTube today. The show will be available on Tiesto’s YouTube channel, which currently features close to 1.2 million subscribers.

The show was developed by Tiesto and Believe Entertainment Group, a digital studio that is also known for “The LeBrons,” an animated series featuring NBA superstar LeBron James. BE Group oversees all aspects of the web series, including financing, production, sales, and distribution.

Co-executive produced by Bill Masterson and Dan Goodman, co-founders of BE Group, alongside Tiesto, the second season of “In the Booth” will offer fans a “more personal look” into the DJ’s life, going beyond his touring life. It will also feature a quasi-Netflix-style release strategy, with the 10-episode season being released in two batches of five episodes.

According to the producers, the second season will also feature more interactive elements, having crowd-sourced ideas from Tiesto’s fans on what the show should do during the new batch of episodes.

“Audience engagement and interactivity are at the core of season two, and we are producing each episode around the idea of Tiesto’s fans actually being part of the show, helping shape the content in real time,” said Goodman in a statement. “Fans would submit ideas and a week later we were in production on it.”

As an example of this “interactivity,” the second season will include a fan wedding. The producers said they received tens of thousands of submissions from couples who wanted to be wedded by Tiesto. In the first half of the second season, the show will follow Tiesto as he gets ordained, becomes a minister, and officiates the Las Vegas wedding of the winning couple’s dreams. The rest of the first half will focus on Tiesto as he spends time in Las Vegas and London, and will offer a behind-the-scenes look into the making of his next album.

Acer and Intel are on board as “anchor” sponsors for Season Two. As part of the deal, Acer and Intel provided “some of the technology” to enable the development and production of the second season. Intel also sponsored the first season of “In the Booth.”

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