Tiesto’s ‘In the Booth’ Buddies Up with 7-Up for Season Three
NY-based digital entertainment studio Believe Entertainment Group and EDM superstar DJ Tiesto have announced plans for a third season of their documentary series, “In the Booth.”
The documentary series, which has been made available during its first two seasons on Tiesto’s YouTube channel (1.3 million subscribers), goes behind the scenes to provide a more personal look at the life of the world-famous DJ. The third season will also air on YouTube, beginning this summer.
“I love producing ‘In the Booth’ and there will be plenty of surprises this season,” said Tiesto in the announcement. “Not only will my fans see me as an artist, producer, and DJ, but also as a mentor. I love working with other DJs and now I’m bringing them in to be a big part of my show.”
As with previous seasons of “In the Booth,” as well as other shows made by Believe Entertainment Group, including the Jay Mohr-hosted “Money Where Your Mouth Is” on Hulu, the studio handles financing, producing, selling, and distributing season three. BE Group co-founders William H. Masterson III and Dan Goodman serve as co-executive producers alongside Tiesto.
The third seasons will be sponsored by 7-Up, following Acer and Intel, which sponsored season two. As “anchor partner,” 7-Up will be integrated into the series via interviews with three “Bubbling Up” artists: Danny Avila, The Disco Fries, and the Canadian duo Dzeko & Torres. These segments will focus on Tiesto providing each artist with advice on how to navigate the EDM scene, as well as exploring each artist’s background and rise through the ranks.
Other season three highlights will include Tiesto launching and celebrating his fifth studio album at a New York release party.
In terms of success, BE Group says the first two seasons of “In the Booth” have amassed “tens of millions of views” globally. With Tiesto’s large social presence, including heavily trafficked Facebook and Twitter pages, where has a combined reach of 19 million fans, BE Group is able to promote and distribute the show to an audience that’s already willing to watch stuff made by and featuring Tiesto. Aside from his YouTube channel, the series will live on these other social pages as well as on a dedicated section at Tiesto.com.Tags: 7-up, Believe Entertainment Group, Documentary Series, EDM, music, Sponsorship, Tiesto, youtube