Time Inc. to Live-Stream Kings of Leon Concert from SI Swimsuit Festival

/ Feb 4, 2015

Kings of Leon

Time Inc. plans to live-stream a Kings of Leon concert across all of its online channels, including its recently launched video hub The Daily Cut.

As part of the 2015 SI Swimsuit Music and Fan Festival, which is scheduled to take place in Nashville from February 11 to 12, the Kings of Leon will take the stage as headline performers at the Schermerhorn Symphony Center on February 11.

Hosted by Time Inc. on-air personalities, the entire production, which will include red carpet arrivals, opening act Mikky Ekko, and a full set from the Kings of Leon, will be broadcast live across SI.com, Time.com, People.com, Ew.com, InStyle.com, and The Daily Cut, which is available online and via iOS and Android apps.

In addition to the concert, Time Inc. also plans to air a special episode of “SI Now,” the sports publication’s 30-minute daily talk show, and various pieces produced by 120 Sports, Time’s short-form sports video network.

“This initiative embodies our strategy to deliver world class entertainment to our audiences and by doing so we can spotlight our great brands which, in this instance, is the world-renowned SI Swimsuit franchise,” said JR McCabe, SVP of video at Time Inc.

Header image via OurVinyl.tv

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