One Ring to Rule Them All: ‘The Hobbit’ Tops YouTube’s Trailer Rankings

/ Oct 16, 2014


With hoards of people viewing content on the web as opposed to TV, it’s no surprise that they’re watching trailers there, too — stats from Google indicate that four out of five people searching for movie info on the web turn to YouTube. This July through September, plenty of big movies were teased on the internet, and the latest “YouTube Trailers Leaderboard” shows which ones got the most attention.

From adapted YA novels (“The Hunger Games” and…is “Fifty Shades of Grey” YA?) to action flicks like “Bang Bang,” these trailers got around 107 million total views in three months’ time. “The Hobbit: The Battle of the Five Armies” led with over 17 million views. One “Hunger Games: Mockingjay” trailer came in second, at over 15 million views, while another capped off the top five with upwards of 13 million.

Interestingly, two trailers from the Bollywood division of Fox Star Studios (Fox Star Hindi) made it into the top 10 leading trailers, both contributing to the 168 million minutes of combined watch time for the top 10 trailers this past quarter. Most viewers watch about one and a half minutes of each video, making it over three-quarters of the way through on average.

Without further ado, here are the top 10 most watched trailers on YouTube in the third quarter of 2014 (view counts taken from end of quarter):

10. “Taken 3 – Exclusive Trailer (HD)

  • Views: 4,627,059

9. “Official Call of Duty: Advances Warfare – Campaign Story Trailer

  • Views: 4,793,127

8. “Finding Fanny – Official Trailer

  • Views: 5,701,143

 7. “Official Destiny Live Action Trailer – Become Legend

  • Views: 9,907,838

6. “Comic-Con Trailer: The Walking Dead: Season 5

  • Views: 10,018,850

5. “The Hunger Games: Mockingjay Trailer – ‘The Mockingjay Lives’

  • Views: 13,744,323

4. “Bang Bang! Official Teaser

  • Views: 14,208,892

3. “Fifty Shades of Grey – Official Trailer (HD)

  • Views: 14,638,207

2. “The Hunger Games: Mockingjay Part 1 – Teaser Trailer

  • Views: 15,371,589

1. “The Hobbit: The Battle of the Five Armies – Official Teaser Trailer (HD)

  • Views: 17,282,050

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