With Tour de France Underway, Pluto.TV Rolls Out Cycling Channel

/ Jul 11, 2014


Pluto.TV, an impressively-backed startup focused on delivering online video content in a linear format, has launched a new channel dedicated to pro cycling — just as the sport’s Super Bowl, the Tour de France, gets underway.

Currently, the channel (#315 in Pluto.TV’s listings) features shows on some of the Tour’s most famous competitors as well as up-and-comers, an overview of the competition’s top-10 favorites to win, and a preview of the 21 stages of the competition.

Content is pulled from a variety of sources, including platforms like YouTube, Vimeo, and Dailymotion, as well as content providers like ESPN, the Global Cycling Network, and the official racing teams.

The clips that Pluto.TV’s team pulls are then packaged into half-hour and hour-long shows, which air at a certain time of the day and are armed with pre-roll and mid-roll ads — just like television. These are not just random clips about or related to cycling, either, says Pluto.TV co-founder Nick Grouf. “Most of the stuff we do is take a set of different clips and then curate them into an episode that has a narrative arc,” he says. “For instance, we might pull together a list of who the top 10 cyclists are on the Tour, using clips that might have run on different news and sports channels.”

In most cases, Grouf says Pluto.TV has the ability to set-up and launch a channel well within minutes, and “certainly” well under an hour.

Pluto.TV has put this to use in recent months. While the channel for cycling is the latest, the platform has also debuted channels focused on sporting events like the World Cup and Wimbledon.

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