Tremor Video Inks Exclusive Sales Deal with Meredith
Meredith has signed a video ad deal with Tremor Video under which Tremor will be the exclusive third-party seller of Meredith’s desktop video inventory. Per the agreement, pre-roll inventory from Meredith Digital’s portfolio of women-centric sites, including Allrecipes.com, BHG.com, and Parents.com, will be available on Tremor Video’s ad tech platform. Deals will be exclusively negotiated by Tremor and Meredith Digital’s sales forces.
Tremor Video’s ad network encompasses 500 premium websites and mobile apps, of which 200 it has exclusive sales agreements with.
“Meredith Digital is the leader in reaching women online, and we’re proud to add them to our growing list of exclusive publishing partners,” said Lauren Wiener, president of global sales and marketing at Tremor Video, in a statement. “Their high-quality, brand-safe lifestyle content and engaged audiences are highly desirable to our advertising partners and we look forward to a fruitful relationship.”
Meredith’s network of sites collectively reach 50 million uniques per month.Tags: digital video, Meredith, Tremor Video, Video Ad Tech, Video Advertising