Tubular Labs Starts Tracking the World of Web Video Beyond YouTube

/ Feb 3, 2015


Since its launch, Tubular Labs has been known as one of the top companies to help creators, media companies, and brands better understand their YouTube performance. But as anyone would tell you, there exists a world of video beyond YouTube, and now, Tubular says it can measure that, too.

Presenting at the Media Insights and Engagement Conference, Tubular says its software now tracks 1 billion videos across more than 30 video platforms, including social sites like YouTube, Facebook, Vine, Instagram, and Twitch, “premium” online-video networks like AOL and Vimeo, and even a few sites from TV networks like MTV and CNN.

The goal is to provide a more holistic understanding of who is watching what and where, based on the 2.3 million creators — which can range from individual stars on YouTube to media companies — tracked by Tubular. If 21,000 of the 2.3 million creators are regularly pulling in 1 million views per month on the web, it’s important to know how and where those views are being generated, says the measurement startup.

“Digital video is TV for the social media generation. It’s the next great advertising frontier,” said Tubular Labs co-founder and VP of marketing, Allison Stern, in a statement. “There’s a measurement gap and we’re going to fill it — to provide much needed insights to brands, agencies, and media companies.”

Early clients for this new cross-platform measurement capability include DigitasLBi, Pepsi, Comedy Central, Activision, and HGTV — though I imagine a few more will be joining the fold soon.

Overall, Tubular serves more than 2,500 media companies, brands, and video creators.

Tags: , , , , , , , , , , , , ,


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move RatedRed.com and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...