Tuesday 10.14.14: News to Know

/ Oct 14, 2014

Digital video industry news today
Fusion Will Also Bring Maker Studios’ Stars to TV
First Disney, now Fusion. Maker Studios has sold another branded clips show, this time to the youth-focused media company formed as a joint venture in 2013 by Univision and Disney/ABC Television.

 
 
Opinions and Analyses

MIPCOM: Maker Studios CEO Says Future of TV is Short-Form

“Everyone is running after millennials,” saysMaker Studios CEO Ynon Kreiz, “and the millennials are running after us.”In a keynote address at international television market MIPCOM on Monday, Kriez, a former CEO of TV production group Endemol and founder of Fox Kids Europe, explained why Disney agreed to pay up to $950 million for his online network and why he thinks the future of TV is very, very short.

Auto Videos Don’t Move YouTubers! But Vloggers Sell Mascara! And What The Hell Is Kinder Surprise?

You think big advertisers would know–or have learned by now–how to coax results from online video advertising. But a report from Tubular Labs working with VideoInk shows that some very big names still have some very big blind spots.

A new report, “Earning and Owning YouTube,” looked at 160 million video users to determine their preferences and behaviors from 10 billion social engagements.

8 Great IFTTT Recipes For YouTube, Vimeo, & Instagram Video
We are huge fans of any tool that will automate social media processes, particularly if it makes the task of cross-promotion that bit easier for the online video marketer, or the video creator. One of those tools is IFTTT, and this is the much requested follow-up to our previous article 7 Very Cool IFTTT Recipes, Tasks & Tricks for YouTube. In this post, we take a look at some of the automated tasks you can create for Vimeo, YouTube, Instagram Video, Tumblr, Twitter, and Reddit.

Wojcicki’s challenge: Powering up YouTube and its stars

The multifaceted power of YouTube was made evident to its CEO, Susan Wojcicki, the day one of her four children sidled up and asked, “Who is Stalin?”

Mobile Video-Ad Spending Goes Way Up in the UK
A recent UK study on digital ad spending found that it’s been increasing rapidly in the market, as shown by numbers taken in the first half of 2014. The study, conducted by the IAB UK and PwC, put the increase at 16.6% in that time period, culminating in a total of approximately $5.6 billion in spend.

The Brand ‘All-Stars’ and ‘No-Stars’ of YouTube

VideoInk recently published a report — “Earning and Owning YouTube” – in partnership with YouTube analytics and marketing intelligence company Tubular Labs on how the top brands across several key verticals — autos, gaming, luxury, beauty, and CPG — were performing on YouTube. You should read the whole thing; we worked hard on it!

Netflix Leads In U.S. Digital Video Subscriptions In Home And Among Millennials
Companies like Amazon, Apple, pay-TV operators, broadcasters and many others are working hard to be the leading consumer brands of the digital video world. For now, they are all chasing one: Netflix.
Congrats j.viewz – Surpasses $60K Kickstarter Goal for Music DNA Project!
Thanks to all who helped Jonathan surpass his goal — and give more life to his incredible DNA Project!
Digital Media Update http://bit.ly/1xODWbf
Deals and Signings
Legendary Acquires Amy Poehler’s Smart Girls Online Community
Legendary Entertainment is looking to Amy Poehler to add to its digital repertoire. The media company has acquired Poehler’s Smart Girls at the Party, an online community that seeks to empower young women. It joins Chris Hardwick’s Nerdist and Felicia Day’s Geek & Sundry as part of the Legendary Digital Network, a division of the company that is growing as a destination for geeky, fanboy internet content.
WWE Appoints Lou Schwartz as Chief Digital Officer
WWE has hired Lou Schwartz as its new chief digital officer. In the role, Schwartz will head the wrestling entertainment company’s digital division, working to grow its online properties, ranging from the website to the WWE App and various social media accounts.

SoftBank to buy online video giant DramaFever

Today SoftBank announced it has reached an agreement to acquire DramaFever.

DramaFever, known for its catalog of Korean dramas, was founded in 2009 and raised a total of $12 million. The company calls itself “the largest online video destination for premium international television shows,” and counts YouTube cofounder Steve Chen as an investor.

Weinstein Co. Extends Free Yahoo Streaming of ‘One Chance’ Movie, After Meager Box Office Take
The Weinstein Co.’s biopic “One Chance” generated just $32,800 in its U.S. theatrical debut this weekend, after the film was available for free on Yahoo 10 days before it hit theaters.

Smartzer Gains Funding for More ‘Shoppable’ Fashion Videos

UK interactive video startup Smartzer recently gained $400,000 worth of funding to help make fashion videos “shoppable.”Angel investors include Jamie True along with others who have not been named.

Omnia Media and Channel Factory Launch a YouTube ‘Content Lab’ for Brands
Omnia Media has partnered with Channel Factory to launch a new YouTube advertising joint venture, which they hope can be a one-stop shop for advertisers seeking to run campaigns on the world’s biggest video site.

 
Streaming Video News

Is Japan Next Stop For Netflix? Ted Sarandos Chats Expansion And Not Killing Windows: Mipcom

Last month, Netflix launched in six new European markets and now serves 50M subscribers in 50 countries around the world. Pretty soon, Chief Content OfficerTed Sarandos said this morning, Asia will be the only place Netflix isn’t embedded. 

 
Netflix Rebooting Care Bears With New Animated Series
Netflix continues to stock up on nostalgia-laden fare, this time with a reboot of the iconic Care Bears franchise.

Aereo Asks FCC For Lifeline By Defining It As Pay TV Service

The broadcast streaming service is in limbo after the U.S. Supreme Court ruled in June that it can’t retransmit TV stations’ free, over-the-air signals without their permission. But while Aereo’s down, it isn’t out — as evidenced by its new campaign to persuade the FCC to help. 

‘Video Game High School’ Season 3 Debuts…with Better Sound

“Video Game High School” has teamed up with Dolby Laboratories for its third (and final) season online, which debuts today.

‘Beetlejuice’ Producer Larry Wilson on Moving from the Big Screen to Web Series

Larry Wilson, who co-wrote “The Addams Family” and “Beetlejuice” (along with co-producing the latter) has decided to take his talents to the web with a new series, “Cindy.” Like the feature films, it draws upon family values in ways you wouldn’t necessarily accept (though you might expect the dark humor and twisted relationships as seen in said films).

Peering deals speed up U.S. Netflix streams, but European ISPs still a lot faster
Want the best-possible Netflix streaming experience? Then get ready to move to Switzerland. U.S. ISPs still rank far behind their European counterparts, despite commercial peering agreements.
 
Media News

Am I Sick? Google Has a Doctor Waiting on Video

The Internet can be a dangerous place to get medical advice. Stomachaches turn into cancer, stress becomes an endocrine tumor. Crack remedies and strange diets abound. Now Google is playing with a new technology that it hopes will help people find more reliable medical information. It’s called a doctor.

Keek Brings Ads To Snapchat-Like Video Clip Social Site

Keek, a 36-second Sanpchat-like video social network, will soon begin hosting advertisements in the United States. The site recently took on its first client, Saudi Telecom, in Saudi Arabia through ad agency Starcom MediaVest Group.

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