Nielsen Teams with Adobe to Deliver Digital Content Ratings
Nielsen already is the standard — like it or not — when it comes to TV ratings, now it wants to have a similar command of the online video content space. The measurement firm is partnering with Adobe to deliver a digital content ratings system that covers online TV, video, and other digital content across platforms.
Opinions and Analyses
Facebook video isn’t killing off YouTube — Yet
YouTube has for years reigned as the premier digital video platform for both Web users and brands. But Facebook has emerged as, if not an immediate threat to YouTube’s digital video advertising business, a video ads platform poised to grow alongside YouTube.
Video Creation: A Publisher’s Dilemma
The transition to video as the preferred content type was swift and decisive. YouTube is now the second largest search engine in the world; consumers prefer video not only for entertainment and information value, but increasingly, as part of their purchase decision-making process.
As Online Viewing Soars, Internet TV Will Soon Be the Only TV
More people are watching TV online than ever—a lot more. Viewers may not be cutting the cable cord altogether, but growth in the number who want to watch TV over a different set of pipes is surging, according to a new report from Adobe.
Where Can Digital Video Ads Have Consumers’ Attention? Smartphones
Digital video advertisers that want to grab viewers’ attention, take note: The device on which a consumer views video ads matters far more than mood or location—or even the content genre. According to July 2014 research by YuMe and IPG Media Lab, smartphones have the biggest influence on attention, followed by tablets and then PCs.
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Deals and Signings
Sony Pictures TV acquires stakes in Israeli telenovela channels
Sony Pictures Television agreed to buy 50 percent stakes in two Israeli telenovela cable TV channels from Dori Media Group, the companies said on Tuesday.
REPORT: Yahoo Is Looking To Acquire Video Adtech Platform BrightRoll For $700 Million
Yahoo is lining up an acquisition bid for the video adtech platform BrightRoll as the company continues to accelerate its video strategy, TechCrunch reports.
Sources tell TechCrunch that term sheets have already been signed and that the deal is likely to be worth within the region of $700 million to $725 million, although it could be valued as much as $1 billion.
With Its Latest Acquisition, Ooyala Aims to Enter Video Ad Business
Ooyala, a provider of digital video streaming and analytics solutions, has acquired European video-ad tech company Videoplaza for an undisclosed price. Together, the companies hope to eventually offer a “holistic” digital video solution that encompasses everything from delivery and management to advertising and other forms of monetization.
CAA Sells Majority Stake to TPG Capital
TPG Capital, a private equity firm that controls more than $66 billion in assets, has bought a majority stake in CAA, the first time the entertainment and sports agency has been under the ownership of an outside investor.
WWE YouTube Series ‘Slam City’ Pins Down First TV Deal with Nickelodeon (EXCLUSIVE)
Nickelodeon has inked a deal with WWE to air the stop-motion animated series on Nicktoons’ NickSports primetime programming block, starting Oct. 22.
Happs with Apps
Rainn Wilson To Produce Comedy Starring Vine Favorites, Including Curtis Lepore & Jerry Purpdrank
From a six-second viral video to a 30-minute TV comedy — that is the route five of the most popular personalities on short-form video platform Vine are taking withHollywood And Vine, a scripted comedy produced by former The Office star Rainn Wilson. The cast includes Curtis Lepore, Jerry Purpdrank, Lele Pons, Simone Shepherd and Christian DelGrosso, who collectively have more than 30 million followers and 5 billion views on Vine, which features looped six-second clips.
Streaming Video News
Lionsgate Enlists YouTube Stars for ‘Hunger Games’ Digital Series
Lionsgate is teaming with Google and YouTube to promote the upcoming release of “The Hunger Games: Mockingjay — Part 1,” the third film in the studio’s blockbuster franchise based on Suzanne Collins’ young-adult trilogy.
Young Hollywood to Launch Streaming Network With Long-Form Content
Young Hollywood is growing up. The 7-year-old company is taking its stock in trade — celebrity interviews for young fan s- -and expanding into long-form programming for an over-the-top network to launch in January. Eight series are in the works, as is plans to license more in untapped genres like scripted.
Microsoft’s Xbox One digital TV tuner goes on sale to help Europeans watch live TV through their console
Back in August, we revealed that Microsoft was launching a digital TV tuner in Europe, so that Xbox One owners could use their console to access and control live TV.
Union Square’s Wilson Said to Recommend Shorting Netflix, EBay
Fred Wilson, founder of Union Square Ventures, recommended investors bet against the shares of Netflix Inc. (NFLX) and EBay Inc. according to a person with knowledge of the matter.
Refinery29′s Latest Show Explores ‘Out There’ Fashion
Refinery29 has launched a new web series, this one taking a look at some of the more “out there” style choices this world has to offer…hence the name, “Style Out There.”
Harley Morenstein, Rob Riggle Join Cast of Legendary’s ‘Dead Rising’
Legendary’s upcoming digital film, “Dead Rising: Watchtower,” has added Rob Riggle (“Let’s Be Cops”), Harley Morenstein (“Epic Meal Time”), Keegan Connor Tracy (“Bates Motel”), and Aleks Paunovic (“This Means War”) to its cast.
Comedy Central’s New Web Show Stars Comedians of Dormtainment
Comedy Central Studios’ latest web series, “Six Guys One Car,” follows the comedians of Dormtainment as they travel in their single, broken-down car.
Federated Media and TheCoolist on Creating ‘City Rising’ Docu-Film for Smartwater
Not long ago, Federated Media collaborated with Smartwater and TheCoolist, a lifestyle magazine that focuses on style, design, and technology, on a documentary video project that just won a W3 Award from the Academy of Interactive and Visual Arts. Called “City Rising,” the approximately half-hour documentary, which lives on TheCoolist.com andTheCoolist’s YouTube channel, explores Oklahoma City.
Top 5 Emerging Beauty Channels on YouTube
“Beauty and style is one of the fastest growing verticals on YouTube,” according to Kate Ritchie, the senior marketing manager at Outrigger Media. The nature of the content allows for an abundance of regular posts, as there’s always new makeup trends to be tried as well as new holidays and seasons to dress for.
Pixability Unveils Programmatic Ad-Buying Platform for YouTube
With the latest version of its YouTube marketing software, Boston-basedPixability is also introducing the first independent programmatic media-buying platform dedicated to the world’s biggest video site.
TuneCore Unveils ‘YouTube Money’ to Help Artists Monetize Tracks
Digital distributor TuneCore has announced the launch of YouTube Money, a new service that gives all TuneCore-associated artists a way to further monetize their recordings on YouTube. According to TuneCore, artists choose which tracks they want to monitor, and the company collects a percentage of advertising revenue for those videos on their behalf. Earnings are deposited in the same TuneCore account as revenue from music distribution and songwriter royalties.
Jim Beam Targets Millennials With Digital Videos
Jim Beam is targeting millennials with a digital video campaign for Kentucky Fire, its newly released cinnamon-infused bourbon.
Genesis shifts its attention platform toward video clips for publishers
In the zillion-channel universe, the scarcest commodity is attention.
To help publishers target their videos at the right moment, New York City-based Genesis Media is today announcing a video discovery dimension for its attention platform.
Digital Video Ad Revenues Hit $1.5B in First Half of 2014, Says IAB
Digital video ad revenues during the first half of 2014 topped $1.5 billion, marking a 13% increase from the first half of 2013, when digital video revenues reached $1.3 billion.
10 Startups to Watch in India’s Tech Boom
While competition is fierce in the world’s second most populous country, these businesses reflect the optimism and growing confidence of India’s startup community.
‘Arrow,’ ‘Awkward’ Exec Producers, YouTubers Talk the Impact of Social Media
Social media has emerged as a crucial tool for fan feedback, though one that must be taken with a grain a salt, according to a panel of creators from television, film and digital media at Variety’s Entertainment and Technology Summit Monday.
Hasbro Studios President Talks the ‘My Little Pony’ Movie, Expanding the Brands
On the heels of Monday’s announcement that a “My Little Pony” feature film is in the works, Hasbro Studios president and head of global entertainment and licensing for Hasbro Inc. Stephen Davis credited the revitalization of the brand to the television show, “My Little Pony: Friendship Is Magic” at Variety’s Entertainment & Technology Summit.
Hulu, Fullscreen, Maker Studios Execs Talk Subscription Streaming Challenges
A panel on the state of the streaming entertainment biz raised concerns about how precarious SVOD can be, as Redbox recently discovered along with Verizon as a joint venture was shuttered earlier this month. For Erin McPherson, chief content officer at Maker Studios, it highlighted the difficulty in determining what a subscription service is going to mean for consumers.