Tuesday 10.7.2014: News to Know
YouTube Inches Closer to Hollywood Studio — Structures Content Division
While the seat of YouTube’s former VP of content operations Tom Pickett has barely cooled, YouTube has now restructured its content division under the leadership of the site’s Head of YouTube Originals Alex Carloss.
New Media Rockstars http://bit.ly/1s8nt28
Opinions and Analyses
Looks like web TV is going to be as expensive as cable — unless you use an antenna
Dish wants you to use an antenna for local broadcast channels to keep the price of its internet TV service down. Sony on the other hand is reportedly eyeing a $60 to $80 price tag.
Adam Sandler Netflix Deal Won’t End Relationship With Sony
Adam Sandler’s landmark deal to produce and star in four feature films for Netflix will not fundamentally alter his longstanding relationship with Sony Pictures.
Kids Love Apple’s iPad More Than Disney, Nickelodeon, YouTube: Survey
Apple’s iPad is the No. 1 brand among children 6-12, beating out Disney, Nickelodeon, YouTube, Netflix, Toys ‘R’ Us, McDonald’s, and multiple snack-food brands, according to a new survey.
Nike’s Secret To Success On YouTube: It’s Not The Viral Video
Instead, they’re using the “hero, hub, hygiene” strategy.
Amazon’s Twitch Purchase: Advertising Industry Equalizer?
Amazon finalized its somewhat surprising $970 million acquisition of Twitch at the end of last month. For months it had been rumored that YouTube was the top suitor for Twitch, which makes sense: the No. 1 online video destination in the world acquiring the No. 1 live video streaming destination for video gaming in the world. Great. Done Deal.
Media Post http://bit.ly/ZrWnqd
LA: The Epicenter of Digital Media/Tech Innovation
Virtually every week — everywhere you look — investors are pouring boatloads of money into content-focused digital media and tech companies.
The latest examples? Otter Media’s acquisition of leading multi-channel network (MCN) Fullscreen for a deal reported to value the company up to $300 million — and Corus Entertainment’s lead position in a new $12 million investment in women’s-focused MCN Kin Community.
AOL Names New Head of Video; Ran Harnevo Exits
AOL has named Viacom executive Dermot McCormack its new president of video and AOL Studios, replacing outgoing video boss Ran Harnevo, who is leaving the company to pursue other opportunities.
Media Post http://bit.ly/1vMnjxu
Streaming Video News
Astronauts Embark on 6-Hour Spacewalk: Watch Live
Two astronauts are currently on a six-and-a-half-hour spacewalk outside the International Space Station to replace a failed power regulator, and relocate a failed cooling pump.
Livestream iOS App Now Broadcasts Your GoPro Shenanigans
Good news for all the adrenaline junkies out there: Livestream updated its iOS app so that you can now use a GoPro camera as a broadcast source. The new feature works with GoPro cameras that feature built-in WiFi.
DJ Steve Aoki Explores the Future with Wired in New Series
Wired has come out with a new digital series on Conde Nast Entertainment’s The Scene, starring DJ Steve Aoki. Called “Neon Future Sessions,” the show will explore prospects of the human race while promoting Aoki’s latest double album, “Neon Future.”
The Death Of Network TV Nears: Apple, Pepsi And McD’s Told To Slash Millions From Their TV Budgets
Omnicom Group, the global media network that oversees more than $50 billion in annual adspend for clients such as Apple, Starbucks and Pepsi, is advising its clients to shift as much as 25% of their TV advertising budgets to online video.
Business Insider http://read.bi/1vLzUB9
Plex app for Xbox One lets you stream your own videos
The Plex media-streaming app is now available on the Xbox One video game console. That enables video fans to watch their personal media on a big screen.
Venture Beat http://bit.ly/1rUgmYy
The Verge http://bit.ly/1xW7Ay8
AOL Debuts Latest Original Series, ‘Laugh Lessons with Kevin Nealon’
Kevin Nealon’s new comedy series has premiered on AOL. “Laugh Lessons with Kevin Nealon” employs some big-name comedians to teach kids their craft in this AOL On original.
ESPN’s New NBA Deal Includes ‘Framework’ for Untethered OTT Video Service
As part of ESPN’s new multi-platform rights deal with the NBA to air regular-season and playoff games through the 2024-2025 season, the sports giant has also announced plans for an “over-the-top” video service, which will allow people to watch live games online — without needing to be an ESPN TV subscriber.
Steam, Twitch Want Full Disclosure for Sponsored Content
In this day and age when sponsorships can really pay off, both PC game channel Steam and broadcasting service Twitch have launched new terms that will help clarify what content is sponsored on its website, and what content is not.
Andrew WK’s Kids Series Debuts on YouTube
A family-friendly series hosted by none other than Andrew WK just debuted on YouTube. From Maker Studios, “Meet Me at The Reck” is available on both on YouTube as well as Maker.TV.
YouTube Wants Its Own Kids Shows, Too
YouTube is once again writing checks to people who will make stuff for the world’s largest video site. And it wants to spend some of that money on videos aimed at kids.
This Magician’s Trick Will Disappear From YouTube Thanks to Court Ruling
Raymond Teller (famous as the silent half of “Penn & Teller”) has scored a new success in his legal battle with Belgian magician Gerard Dogge, who once posted a YouTube video of an illusion called The Rose & Her Shadow and offered to reveal the secrets for $3,050.
Hank Green’s YouTube CPMs Have Spiked Since Early 2012
It’s no secret that it’s hard for YouTube creators to generate meaningful revenue if they rely solely on YouTube advertising. The site takes a 45% cut of all pre-roll revenue, and if affiliated with a network, the MCN takes a bit more.
Media Post http://bit.ly/1uW85Ho
4 Numbers That Will Measure Your Brand’s Success on YouTube
We’ve been posting about ways for brands to optimize and promote their content on YouTube, from using metadata and structuring playlists tochoosing the appropriate ad formats and turning viewers into subscribers. Now, it’s time to figure out whether (and how) those strategies have been working. This means looking to the numbers to determine success—but what numbers matter most?
Ted Sarandos to Receive Brandon Tartikoff Legacy Award at NATPE
Netflix’s Ted Sarandos will be one of the recipients of the Brandon Tartifkoff Legacy Award at the 2015 NATPE conference and marketplace.
Ebuzzing & Teads Rebrands As ‘Teads,’ Puts Focus On Video SSP
Ebuzzing & Teads, which merged earlier this year, on Monday announced a brand name change to “Teads.” The company’s main product will be a supply-side platform (SSP) for programmatic video advertising.
Media Post http://bit.ly/1vMnGrU
Kin Community — My Interview with CEO Michael Wayne of the “Quiet” MCN for Women
Kin Community — a leading women’s lifestyle MCN (in fact, they bill themselves as being “the #1 women’s community”), but have you heard of them?
Digital Media Update http://bit.ly/1vMtXnn