Tuesday 10.7.2014: News to Know

/ Oct 7, 2014

Digital video industry news today

YouTube Inches Closer to Hollywood Studio — Structures Content Division

While the seat of YouTube’s former VP of content operations Tom Pickett has barely cooled, YouTube has now restructured its content division under the leadership of the site’s Head of YouTube Originals Alex Carloss.

VideoInk http://bit.ly/ZrYb2y

New Media Rockstars http://bit.ly/1s8nt28

Variety http://bit.ly/1CRW0UJ

Opinions and Analyses

Looks like web TV is going to be as expensive as cable — unless you use an antenna

Dish wants you to use an antenna for local broadcast channels to keep the price of its internet TV service down. Sony on the other hand is reportedly eyeing a $60 to $80 price tag.

Gigaom http://bit.ly/1nYqlOu

Adam Sandler Netflix Deal Won’t End Relationship With Sony

Adam Sandler’s landmark deal to produce and star in four feature films for Netflix will not fundamentally alter his longstanding relationship with Sony Pictures.

Variety http://bit.ly/1xjY4BI

Kids Love Apple’s iPad More Than Disney, Nickelodeon, YouTube: Survey

Apple’s iPad is the No. 1 brand among children 6-12, beating out Disney, Nickelodeon, YouTube, Netflix, Toys ‘R’ Us, McDonald’s, and multiple snack-food brands, according to a new survey.

Variety http://bit.ly/Zrsh6i

Nike’s Secret To Success On YouTube: It’s Not The Viral Video

Instead, they’re using the “hero, hub, hygiene” strategy.

BetaBeat http://bit.ly/1BJlql3

Amazon’s Twitch Purchase: Advertising Industry Equalizer?

Amazon finalized its somewhat surprising $970 million acquisition of Twitch at the end of last month. For months it had been rumored that YouTube was the top suitor for Twitch, which makes sense: the No. 1 online video destination in the world acquiring the No. 1 live video streaming destination for video gaming in the world. Great. Done Deal.

Media Post http://bit.ly/ZrWnqd

LA: The Epicenter of Digital Media/Tech Innovation

Virtually every week — everywhere you look — investors are pouring boatloads of money into content-focused digital media and tech companies.

The latest examples?  Otter Media’s acquisition of leading multi-channel network (MCN) Fullscreen for a deal reported to value the company up to $300 million — and Corus Entertainment’s lead position in a new $12 million investment in women’s-focused MCN Kin Community.

VideoInk http://bit.ly/1uWcH00

Deals and Signings

AOL Names New Head of Video; Ran Harnevo Exits

AOL has named Viacom executive Dermot McCormack its new president of video and AOL Studios, replacing outgoing video boss Ran Harnevo, who is leaving the company to pursue other opportunities.

VideoInk http://bit.ly/ZbJiAY

Media Post http://bit.ly/1vMnjxu

Variety http://bit.ly/1vKqg0t

Streaming Video News

Astronauts Embark on 6-Hour Spacewalk: Watch Live

Two astronauts are currently on a six-and-a-half-hour spacewalk outside the International Space Station to replace a failed power regulator, and relocate a failed cooling pump.

Mashable http://on.mash.to/1qax2qM

Livestream iOS App Now Broadcasts Your GoPro Shenanigans

Good news for all the adrenaline junkies out there: Livestream updated its iOS app so that you can now use a GoPro camera as a broadcast source. The new feature works with GoPro cameras that feature built-in WiFi.

Mashable http://on.mash.to/1vKHQ4G

TechCrunch http://tcrn.ch/1t04xDY

DJ Steve Aoki Explores the Future with Wired in New Series

Wired has come out with a new digital series on Conde Nast Entertainment’s The Scene, starring DJ Steve Aoki. Called “Neon Future Sessions,” the show will explore prospects of the human race while promoting Aoki’s latest double album, “Neon Future.”

VideoInk http://bit.ly/1rUiQpK

The Death Of Network TV Nears: Apple, Pepsi And McD’s Told To Slash Millions From Their TV Budgets

Omnicom Group, the global media network that oversees more than $50 billion in annual adspend for clients such as Apple, Starbucks and Pepsi, is advising its clients to shift as much as 25% of their TV advertising budgets to online video.

Business Insider http://read.bi/1vLzUB9

Plex app for Xbox One lets you stream your own videos

The Plex media-streaming app is now available on the Xbox One video game console. That enables video fans to watch their personal media on a big screen.

Venture Beat http://bit.ly/1rUgmYy

The Verge http://bit.ly/1xW7Ay8

AOL Debuts Latest Original Series, ‘Laugh Lessons with Kevin Nealon’

Kevin Nealon’s new comedy series has premiered on AOL. “Laugh Lessons with Kevin Nealon” employs some big-name comedians to teach kids their craft in this AOL On original.

VideoInk http://bit.ly/ZPZV6A

ESPN’s New NBA Deal Includes ‘Framework’ for Untethered OTT Video Service

As part of ESPN’s new multi-platform rights deal with the NBA to air regular-season and playoff games through the 2024-2025 season, the sports giant has also announced plans for an “over-the-top” video service, which will allow people to watch live games online — without needing to be an ESPN TV subscriber.

VideoInk http://bit.ly/1yJZkCC

Steam, Twitch Want Full Disclosure for Sponsored Content

In this day and age when sponsorships can really pay off, both PC game channel Steam and broadcasting service Twitch have launched new terms that will help clarify what content is sponsored on its website, and what content is not.

VideoInk http://bit.ly/1y1kOtB

YouTube News

Andrew WK’s Kids Series Debuts on YouTube

A family-friendly series hosted by none other than Andrew WK just debuted on YouTube. From Maker Studios, “Meet Me at The Reck” is available on both on YouTube as well as Maker.TV.

VideoInk http://bit.ly/1t1fJ39

YouTube Wants Its Own Kids Shows, Too

YouTube is once again writing checks to people who will make stuff for the world’s largest video site. And it wants to spend some of that money on videos aimed at kids.

Recode http://on.recode.net/1qagi2Q

This Magician’s Trick Will Disappear From YouTube Thanks to Court Ruling

Raymond Teller (famous as the silent half of “Penn & Teller”) has scored a new success in his legal battle with Belgian magician Gerard Dogge, who once posted a YouTube video of an illusion called The Rose & Her Shadow and offered to reveal the secrets for $3,050.

THR http://bit.ly/1nYcSpP

Hank Green’s YouTube CPMs Have Spiked Since Early 2012

It’s no secret that it’s hard for YouTube creators to generate meaningful revenue if they rely solely on YouTube advertising. The site takes a 45% cut of all pre-roll revenue, and if affiliated with a network, the MCN takes a bit more.

VideoInk http://bit.ly/1qatDbs

Media Post http://bit.ly/1uW85Ho

4 Numbers That Will Measure Your Brand’s Success on YouTube

We’ve been posting about ways for brands to optimize and promote their content on YouTube, from using metadata and structuring playlists tochoosing the appropriate ad formats and turning viewers into subscribers. Now, it’s time to figure out whether (and how) those strategies have been working. This means looking to the numbers to determine success—but what numbers matter most?

VideoInk http://bit.ly/1Ep43dh

Media News

Ted Sarandos to Receive Brandon Tartikoff Legacy Award at NATPE

Netflix’s Ted Sarandos will be one of the recipients of the Brandon Tartifkoff Legacy Award at the 2015 NATPE conference and marketplace.

VideoInk http://bit.ly/ZrXUg4

Ebuzzing & Teads Rebrands As ‘Teads,’ Puts Focus On Video SSP

Ebuzzing & Teads, which merged earlier this year, on Monday announced a brand name change to “Teads.” The company’s main product will be a supply-side platform (SSP) for programmatic video advertising.

Media Post http://bit.ly/1vMnGrU

Creator Profiles

Kin Community — My Interview with CEO Michael Wayne of the “Quiet” MCN for Women

Kin Community — a leading women’s lifestyle MCN (in fact, they bill themselves as being “the #1 women’s community”), but have you heard of them?

Digital Media Update http://bit.ly/1vMtXnn

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