Tuesday 11.25.14: News to Know

/ Nov 25, 2014

Digital video industry news today
Tencent Becomes HBO’s Exclusive Online Distributor In China
Tencent is now HBO’s exclusive online partner in China, the two companies announced today. That means Tencent (which, along with Alibaba and search giant Baidu, is one of China’s largest and most influential Internet companies) will be the only official provider of HBO content through Tencent Video.
THR http://bit.ly/1vJU00g
VentureBeat http://bit.ly/1CaylSC
Opinions and Analyses
How Netflix Poisoned the Net Neutrality Debate
Just when it seemed things couldn’t get any worse for President Obama’s recently-appointed FCC Chairman Tom Wheeler, the fight over “net neutrality” and the fate of the private Internet has now become a political football in gridlocked Washington.
EU digital chief sides with Obama in defense of net neutrality
Andrus Ansip, the European Commission’s new digital chief, has said that he is “really worried” about proposals that would water down the EU’s new neutrality laws before they are finalized.
Why Media Agency Executives Should Act Like Movie Producers 
The content revolution is changing the role of media agency executives as they move beyond planning and buying into overseeing the production and distribution of content.Adweek http://bit.ly/11sE85g

How To Wage A Successful Video Campaign

Nothing quite beats the impact of sight, sound and motion. To hear the Video Commerce Consortium tell it, using video ads is the easiest way to get products flying off your shelves.Like most marketers, however, you’re equally intrigued by the opportunity as you are skeptical of the claims.

Why Ruffles moved its entire ad budget to digital

Many brands talk about being digital-first, but Ruffles lives it.PepsiCo potato chip brand Ruffles went from in 2013 spending nearly two-thirds of its advertising budget on television and 29 percent on digital, to spending nearly 100 percent of it on digital. (A small portion of Ruffle’s budget goes toward its in-store displays.)

Streaming Video News

‘Selfie’ Unaired Episodes Headed To Hulu, Creator Says

Selfie creator and executive producer Emily Kapnek tweeted tonight that the unaired episodes of cancelled ABC freshman comedy will be available online. Kapnek, who also created the network’s Suburgatory, said folks who want witness the remaining adventures of Eliza Dooley (Karen Gillan) will be able to watch on Hulu and ABC.com

Netflix Sets Premiere Date for ‘Nick Offerman: American Ham’
Netflix will debut actor/comedian Nick Offerman’s new comedy special, “Nick Offerman: American Ham,” on Friday, December 12.


EXCLUSIVE: Jay Mohr and Believe Entertainment’s Game Show Returns to Hulu

“Money Where Your Mouth Is,” a game show from Believe Entertainment Group and comedian Jay Mohr, is back for a second season on Hulu.

VideoInk http://bit.ly/1FnTDbD

YouTube News

YouTube’s Music Key Subscription Service: The Impact on Hollywood

Netflix has built a more than $22 billion company around its subscription streaming video service. Hulu’s 5 million paid members helped drive it to $1 billion in revenue in 2013. So it’s no surprise that ad-supported video behemoth YouTube sees potential in a paid hub of its own. And that effort, announced Nov. 12 with a music service called Music Key, already is being welcomed by Hollywood content creators who see digital dollar signs.

YouTube stars are coming to a stage near you

On a Friday this past June, thousands of squealing girls descended on New York’s Citi Field. But they weren’t there for a ballgame or a One Direction concert. The day’s main attraction was stars from YouTube, like vlogging supergroup Our2ndLife, and from Vine, like Cameron Dallas.


Rold Gold’s new campaign is a video series parodying current TV shows

There’s a new group of YouTube stars, and they’re not doing makeup tutorials or idiotic comedy routines. In fact, they’re pretzels.

Pitbull Unveils Two YouTube Series with Endemol Beyond
As part of his multi-platform content deal with Endemol, rapper Pitbull (real name: Armando Perez) is teaming with the production company’s digital arm, Endemol Beyond USA, on two new YouTube series.VideoInk http://bit.ly/1ybFkXi

Bear Grylls to Launch YouTube Channel with Barcroft Media
The “man” in Discovery’s “Man vs. Wild,” Bear Grylls, is working with Barcroft Media to start a new YouTube channel.VideoInk http://bit.ly/1vJHbD6

YouTube creators can now pick a URL that reflects their Channel name
You know how it goes: one day you decide to open a YouTube account under the name of ‘JimmyLovesCats’, and on another you decide to start uploading your favorite videos of your feline friend.TNW http://tnw.co/1ybHJkL

Slingbox-YouTube Deal Reboots the Live TV-Digital Experience
The upgraded Slingbox interface gives YouTube suggestions based on what you’re watching- and a vision for YouTube smart TV future 
Media News
EXCLUSIVE: Astronauts Wanted Enlists YouTube, Vine Stars to Help Viewers Vent and Smash Stuff
The newest series from Astronauts Wanted, the digital content studio behind Grace Helbig and Mamrie Hart’s “#HeyUSA,” wants viewers to vent their frustrations…so some of their favorite YouTube and Vine creators can help them out.VideoInk http://bit.ly/1FncVQ8

Industry Highlights
Smartwatches, Streaming Media Devices Top Holiday Gift Lists

Looks like it’ll be a smartwatch Christmas.Smartwatches and connected entertainment devices will be among the most popular holiday gifts this year, according to researcher Parks Associates. 

JCPenney’s Branded Holiday Video Campaign With AOL Aims At Hispanics
It would be a stretch to say “The Gift of New Traditions” doesn’t look like the commercial it is, but the new offering from JCPenney, working with AOL’s BeOn division, shows how branded content can sell without appearing to try.

Erika Nardini, CMO of AOL Advertising, to Leave Company
Erika Nardini, the chief marketing officer of AOL’s advertising division, will be leaving the company at the end of the year. She will be replaced by Allie Kline, CMO of AOL Platforms, who will now handle both responsibilities.VideoInk http://bit.ly/11SjEU9

REPORT: ESPN Might Go Over-the-Top for 2015 Cricket World Cup

It seems like everyone is now looking to go over-the-top. This includes ESPN, which remains the most expensive cable network. Recently, the Disney-owned giant announced a deal with the NBA, as part of a new multi-year rights package, to create a digital video service that would make live games available to those who don’t pay for an ESPN cable subscription.

VideoInk http://bit.ly/1uBkR8o

Creator Profiles

Harley Morenstein on Celebrating American Thanksgiving

Recently, “Epic Meal Empire” returned to A&E’s FYI Network with new episodes. Produced by Collective Digital Studio, the TV series comes from the Epic Meal Time YouTube channel, created by Harley Morenstein and his bacon-loving companions.

VideoInk http://bit.ly/1xShOyG


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