Tuesday 11.4.14: News to Know

/ Nov 4, 2014

Digital video industry news today
WWE Network pulls plug on UK service minutes before launch
WWE has delayed the UK launch of its WWE Network subscription service “until further notice.” The abrupt announcement was made via Twitter only minutes ahead of the 8PM (local time) debut that fans had been waiting for.
Opinions and Analyses
The Top 20 Most Shared Online Video Ads For October 2014
The biggest shock in October did not come from some Halloween prank or a horror movie scene, it came from the young stars of a highly controversial ad from clothing retailer FCKH8 to promote its line of feminist T-shirts.
ReelSEO http://bit.ly/1E1jh5p
StyleHaul’s $150 Million Valuation — Good (Very!) for Other Vertically-Focused MCNs
As expected, fashion-focused MCN StyleHaul’s sale to Euro-based media conglomerate RTL Group is confirmed as of this morning.  And, consistent with my prediction a few weeks back, the deal values StyleHaul well north of $100 million — essentially $150 million in fact.
Digital Media Update http://bit.ly/1zu29av

Google’s New TV Box, While Beautiful, Is Buggy

Google recently introduced the Nexus Player, a TV set-top device designed to rival Apple TV and Amazon’s Fire TV.It costs the same as those two competing products — $99 — and it offers similar features: It has rows of different applications to choose from, a dedicated gaming controller like the Fire TV so you can play Google Play games on your big screen, and the ability to stream or “cast” Google applications like Chrome and YouTube from one’s computer or mobile device to the TV.

Business Insider http://read.bi/1ztZeP7

It’s a good time to run a big YouTube network

To brace for the digital future of video, media giants are fervently snapping up YouTube networks. In March, Disney bought Maker Studios for $500 million, with another $450 million tied to performance goals.


Targeting vs Reach – Can Programmatic Help Video Overcome The Ultimate Catch-22?

Video advertising may be booming, but its very success is in danger of destroying it.As consumers tire of overexposure to retargeted ads and brands no longer tolerate poorly placed creative, the video advertising industry needs to move out of its short-term mentality to develop approaches that work better for brands and consumers, rather than being primarily focused for the industry.

Deals and Signings
Tony Hawk’s Media Empire Grows With Help From Complex: Skateboarding Icon Latest Celeb to Establish Media Site
Former professional skateboarder Tony Hawk — who has earned millions from video games, apparel and amusement park rides bearing his name — is teaming up with young men’s publisher Complex Media for TheRideChannel.com, a website about skate culture.

Vuguru CEO Larry Tanz Heading to Netflix

Vuguru CEO Larry Tanz has been hired by Netflix as its new vice president of content acquisition for Europe, VideoInk has confirmed. He will be leaving Vuguru, a digital studio founded by former Walt Disney CEO Michael Eisner, after five years at the helm.

VideoInk http://bit.ly/1GkDBTi

Netflix Makes Original-Content Marketing Hire
Netflix has tapped The Weinstein Company;s Stephen Bruno to help lead its original content marketing efforts. Bruno joins Netflix as a vice president, after three years serving as the head of marketing for TWC, which Netflix has a pretty established relationship with.

Turner Nears Hire of Former Fox and NBC Executive
Time Warner’s Turner Broadcasting cable unit is tapping former Fox and NBC executive Kevin Reilly to run the TNT and TBS networks, WSJ reports.WSJ http://on.wsj.com/1x3uS3q
The Happs with Apps
Netflix open sources Dynomite to make any datastore distributed
With Dynomite, Netflix claims it can cut down on performance issues and better handle traffic spikes.

‘Call of Duty’ Takes to Instagram for New Campaign

Instagram has been picking up quite a bit of business lately with video ads, with companies such as Walt Disney, The CW, Banana Republic, and Lancome presenting their fair share of ads on the social network.

VideoInk http://bit.ly/1EfuukT

[a]list Daily http://bit.ly/13DxUkd

Streaming Video News

China’s Online Video Site Sohu Narrows Losses in Third Quarter

China’s NASDAQ-listed online video site Sohu.com reported a lower-than-expected loss of $28 million in the third quarter, while revenues rose 17 percent year-on-year to $430 million.

You Can Now Watch Vevo on Android TVs
The music video platform now boasts a new app that allows Android TV viewers to stream Vevo content on their television sets. This includes Vevo TV, which streams content from the company 24/7.

Mitch Hurwitz Is Giving ‘Arrested Development’ Season 4 a Makeover
“Arrested Development” creator Mitch Hurwitz discussed his reasons for re-editing the fourth season into chronological order in a recent interview with Pretentious Film Majors.VideoInk http://bit.ly/1scREAB
TV vs Digital

The Nexus Player Makes Watching YouTube on Your TV Easier Than Ever

What’s the draw of the Nexus Player, a $99 set-top streamer that’s the first device to run Google’s Android TV platform? It’s not the apps: Roku and Amazon Fire TV have way more of those. It’s not the option to play games with a real game controller: The Amazon Fire TV does that, and its library of controller-optimized games is bigger. And it’s not the HDMI cable, because the Nexus Player doesn’t come with one.

Wired http://wrd.cm/1t8kcdQ

YouTube News

Chris Hadfield’s ‘Space Oddity’ returns to YouTube with David Bowie’s agreement

In case you missed astronaut Chris Hadfield’s extraterrestrial rendition of David Bowie’s “Space Oddity,” the video is once again up on YouTube. The cover will enjoy a two year lifespan, thanks to a new agreement between him, David Bowie’s publishers, and the Canadian Space Agency.

VentureBeat http://bit.ly/1x0jA1m

YouTube Subscriptions: Pressure Is Forcing Google to Innovate
“It makes sense YouTube would seek an alternative to advertisers to supplement creators’ ad revenue.”
Videos to Watch Now
YouTube Star Taryn Southern Dives Deep into Cult Life with New Vimeo Film
With the release of “Searching for Katie,” YouTube star Taryn Southern has joined the ranks of fellow content creators courted by Vimeo to release premium content through its On Demand service.VideoInk http://bit.ly/1t8h8hXDailyDot http://bit.ly/1GkCuTw

Viral Video of the Week: LeBron James Takes Another Brand Viral

Nike is giving the people what they want: heartfelt videos about basketball star LeBron James’ return to Cleveland.

WSJ http://on.wsj.com/1tWXGd6

Media News
Sony Pictures Animation to Fund 12 Animated Shorts with Fred Seibert
Sony Pictures Animation has teamed with animation legend Fred Seibert to launch “Go! Cartoons,” a new digital incubator aimed at giving up-and-coming animators the chance to bring their ideas to life.
Creator Profiles
‘Hardcore’ Creator Explains How He Made a POV Action Film
Ilya Naishuller wrote and directed the feature film “Hardcore,” which stars Sharlto Copley of “District 9” and currently has a sneak preview to offer interested audiences.
Industry Highlights

Rupert Murdoch Thinks Hollywood Needs Hulu to Compete with Netflix, Amazon

Rupert Murdoch, who owns a decent portion of the global TV industry, sees the growth of Netflix and Amazon as major threats to the future health of the TV business. One way to counter that growth, he believes, is to invest more in the streaming service that the traditional-media giants already own: Hulu.

VideoInk http://bit.ly/1yUEDAk

Disney Movies Anywhere Finds The Androids It’s Looking For
When Disney Movies Anywhere launched in February, its name was a tad misleading because the service was only available on iTunes. Now Disney has partnered with Google Play to expand the cloud-based DMA to Android phones and tablets. It allows users in the U.S. to manage and watch their collection of 400-plus Disney, Pixar and Marvel films by downloading the app and connecting to their Google account.

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