Tuesday 12.17: News to Know
Facebook Starts Testing Video Ads in News Feeds
We’ve known for close to a year now that Facebook wants to bring video ads to users’ news feeds in an effort to get access to online video and TV ad budgets. It looks like that’s finally happening, albeit initially on a small-scale as Facebook tests the product out.
Business Insider http://read.bi/1cOpqHI
Streaming Video News
Here’s the Trailer for Netflix’s Egyptian Revolution Docu-Film ‘The Square’
Netflix has released a trailer for “The Square,” one of the company’s first and biggest documentary film acquisitions.
Tivo Co-Founders About To Release New TV Streaming Box Called Qplay
Two co-founders of TiVo want to give TV another shot. This time, their new product is all about streaming services like Netflix and Hulu.
Katie Couric’s Part Time Gig at Yahoo Is Apparently Worth $6 Million
Judging by this salary, Katie Couric just landed the sweetest part-time gig short of working in a Godiva store. The Daily News reports that Yahoo’s newly installed “Global News Anchor” will be raking in $6 million a year for a job that she’ll only do a few hours a month.
MiTu, Univision strike deal for short-form digital content
Budding digital network MiTu has reached a deal to provide short-form Spanish-language content for Univision‘s digital platforms.
LA Times http://lat.ms/1c9qpn8
Aereo Attacks Court Ruling Against Rival
Online video company Aereo is seeking to weigh in with the appellate court that’s deciding the fate of rival service FilmOn X.
Google to Make Buying YouTube Ads More Like Cable TV (Report)
Over the next few years, Google will repackage YouTube to make it look more familiar to brand advertisers, according to USA Today.
DanceOn’s ‘Showdown’ Surges in Season Three
Yahoo and NBC to Create ‘Digital Olympics Daily Show’ for Sochi Games
With the XXII Olympic Winter Games on the horizon, the Yahoo and NBC Sports are extending their sports content partnership to include coverage of the Sochi Games.
Disney Music Video From Frozen Aims for Virality
Kids TV and movie brands have a tricky relationship with YouTube. And generally, studios are very careful not to release too much content on the Web from current in-release movies.
That’s why it’s interesting that Disney has pushed out Let It Go, a full three and a half minute song sequence from the current animated hit Frozen.
Most Digital Ad Growth Now Goes to Mobile as Desktop Growth Falters
Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer.
YouTube, Netflix, Others Now Turning The Tide Against TV In The Battle For Views
As online media becomes more like TV, TV is becoming more like online media. Time Warner Chairman & CEO Jeff Bewkes issued the directive to cable networks: become more like online media or someone else will. Apparently Bewkes and his fellow cable profiteers are feeling the sting as increasing numbers of people turn from expensive cable packages towards relatively cheaper offerings from the likes of YouTube, Hulu and Netflix.Tags: aereo, Amazon, facebook, Katie Couric, MCN, MiTu, mobile video, NBC Sports, NBCUniversal, Netflix, News2Know, Olympics, tivo, Univision, Video Advertising, Yahoo!, youtube