Tuesday 12.17: News to Know

/ Dec 17, 2013

Video on Facebook

Facebook Starts Testing Video Ads in News Feeds

We’ve known for close to a year now that Facebook wants to bring video ads to users’ news feeds in an effort to get access to online video and TV ad budgets. It looks like that’s finally happening, albeit initially on a small-scale as Facebook tests the product out.

VideoInk http://bit.ly/1bcfF1p

AdAge  http://bit.ly/1hgTYCO

WSJ http://on.wsj.com/1bMGTf4

ATD  http://dthin.gs/1kcJl6n

Business Insider  http://read.bi/1cOpqHI

Digiday http://bit.ly/1kH2RFE

Forbes http://onforb.es/19vubFl

Mashable http://on.mash.to/1gDEcEp

MediaPost  http://bit.ly/1c9hcLy


Streaming Video News

Here’s the Trailer for Netflix’s Egyptian Revolution Docu-Film ‘The Square’ 

Netflix has released a trailer for “The Square,” one of the company’s first and biggest documentary film acquisitions.

VideoInk http://bit.ly/1hZ516D

Tivo Co-Founders About To Release New TV Streaming Box Called Qplay

Two co-founders of TiVo want to give TV another shot. This time, their new product is all about streaming services like Netflix and Hulu.

GigaOm http://bit.ly/1cxkBPa

Katie Couric’s Part Time Gig at Yahoo Is Apparently Worth $6 Million

Judging by this salary, Katie Couric just landed the sweetest part-time gig short of working in a Godiva store. The Daily News reports that Yahoo’s newly installed “Global News Anchor” will be raking in $6 million a year for a job that she’ll only do a few hours a month.

BetaBeat http://bit.ly/JswNtn

MiTu, Univision strike deal for short-form digital content 

Budding digital network MiTu has reached a deal to provide short-form Spanish-language content for Univision‘s digital platforms.

LA Times  http://lat.ms/1c9qpn8


Aereo Updates

Aereo Attacks Court Ruling Against Rival 

Online video company Aereo is seeking to weigh in with the appellate court that’s deciding the fate of rival service FilmOn X. 

MediaPost  http://bit.ly/19aDAnL


YouTube News

Google to Make Buying YouTube Ads More Like Cable TV (Report) 

Over the next few years, Google will repackage YouTube to make it look more familiar to brand advertisers, according to USA Today.

VideoInk  http://bit.ly/1fjRSAK

DanceOn’s ‘Showdown’ Surges in Season Three 

There aren’t too many success stories that have come out of the YouTube funded channelseffort. DanceOn appears to be one.

AdWeek  http://bit.ly/JwpVet


Media News

Yahoo and NBC to Create ‘Digital Olympics Daily Show’ for Sochi Games 

With the XXII Olympic Winter Games on the horizon, the Yahoo and NBC Sports are extending their sports content partnership to include coverage of the Sochi Games. 

VideoInk http://bit.ly/18TMW4G

Disney Music Video From Frozen Aims for Virality 

Kids TV and movie brands have a tricky relationship with YouTube. And generally, studios are very careful not to release too much content on the Web from current in-release movies.

That’s why it’s interesting that Disney has pushed out Let It Go, a full three and a half minute song sequence from the current animated hit Frozen.

AdWeek http://bit.ly/1bXpx3x

Most Digital Ad Growth Now Goes to Mobile as Desktop Growth Falters 

Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining more rapidly than previous predicted, according to new figures from eMarketer. 

eMarketer http://bit.ly/1bK6p4t

YouTube, Netflix, Others Now Turning The Tide Against TV In The Battle For Views

As online media becomes more like TV, TV is becoming more like online media. Time Warner Chairman & CEO Jeff Bewkes issued the directive to cable networks: become more like online media or someone else will. Apparently Bewkes and his fellow cable profiteers are feeling the sting as increasing numbers of people turn from expensive cable packages towards relatively cheaper offerings from the likes of YouTubeHulu and Netflix.

NMR http://bit.ly/JDhgrb


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