Tuesday 12.30.2014: News to Know
‘The Interview’ Is Top 2014 Film on Google Play, YouTube
Sony Pictures’ “The Interview” is the top-grossing movie of the year for Google Inc. (GOOG), after earning $15 million in online sales and rentals from all sources through Saturday.
Opinions & Analysis
It’s Not About the Money: A Huge Production Budget Won’t Save Your YouTube Content
The key to success, rather, is forging an emotional connection with viewers.
5 things we learned about YouTube in 2014
Digital video dominated the media landscape this year as leading publishers, brands and agencies poured major resources into the format. And YouTube once again dominated the world of digital video, though it faced a raft of competition from players new and old. As the year comes to a close, we reflect on what we have learned about Google’s video-streaming site in 2014.
10 Best Brands in Digital Video in 2014
Brands can be creators, too. It’s a phrase that’s used so often that most probably tune it out. The point still stands, though; as video viewership and engagement continue to increase on the web, more brands are shifting their budgets to not only sponsor and fund great video programming, but create some of their own.
“Viral content” is so 2014 — or so we can only hope
These two pearls of wisdom come from Emerson Spartz, a man The New Yorker calls “The Virologist”in a big feature in next week’s magazine. Spartz runs a number of truly awful bottom-of-the-barrel “viral sites” — the kind that, as Spartz advises, are comprised predominantly of lists, many of them stolen wholesale from other sites. Beyond offering up shitbricks of content like “34 People Who Shop At Wal-Mart And Need To Get Their S*** Together,” Spartz’s headlines seek to capitalize on what’s known as the “curiosity gap,” teasing a bit of information but saving the real kicker — which is almost always disappointing — for those foolish enough to click on the full link.
13 Supposed Media and Advertising Trends in 2014 That Never Happened
It’s that time of year again, when many in the media and advertising world crank out lots of predictions, and lists, and lists of predictions for the upcoming year. These are fun to read, and the great part is that most people don’t check back to see what did and didn’t come true.
Deals & Signings
Jack Vale to Star in Prank TV Series for HLN
Jack Vale’s pranks will soon be seen on TV. The prankster/comedian, who has more than 1.2 million subscribers on YouTube, will star alongside his wife and five children in a new reality TV show for HLN called “Jack Vale: Offline.”
Videos to Watch Right Now
Viral Video of the Week: Gatorade Celebrates Its 50th Anniversary
Gatorade, which has a knack for creating ads that generate a lot of buzz, is out with a new campaign that celebrates the most iconic sports moments in the brand’s 50-year history.
Streaming Video News
Spain’s Movistar Series Adds ‘Allegiance,’ ‘Manhattan’
Telefonica VOD system lifts off as another sales outlet for U.S. drama
Netflix Sets ‘Madagascar’ New Year’s Eve Kiddie Fake-Out Countdown Special
Netflix and DreamWorks Animation are conspiring to help parents around the globe fool their children into going to sleep before midnight strikes this New Year’s Eve.
Variety http://bit.ly/1zNlQKVTags: HLN, Jack Vale, Movistar, Netflix, Sony Pictures Entertainment, the interview, youtube