Tuesday 12.30.2014: News to Know

/ Dec 30, 2014

Digital video industry news today

‘The Interview’ Is Top 2014 Film on Google Play, YouTube

Sony Pictures’ “The Interview” is the top-grossing movie of the year for Google Inc. (GOOG), after earning $15 million in online sales and rentals from all sources through Saturday.

Bloomberg http://bloom.bg/1zNeCGA

NYT http://nyti.ms/1rxxPct

Opinions & Analysis

It’s Not About the Money: A Huge Production Budget Won’t Save Your YouTube Content

The key to success, rather, is forging an emotional connection with viewers.

BetaBeat http://bit.ly/1D4j0jd

5 things we learned about YouTube in 2014

Digital video dominated the media landscape this year as leading publishers, brands and agencies poured major resources into the format. And YouTube once again dominated the world of digital video, though it faced a raft of competition from players new and old. As the year comes to a close, we reflect on what we have learned about Google’s video-streaming site in 2014.

DigiDay http://bit.ly/1CPMGDm

10 Best Brands in Digital Video in 2014

Brands can be creators, too. It’s a phrase that’s used so often that most probably tune it out. The point still stands, though; as video viewership and engagement continue to increase on the web, more brands are shifting their budgets to not only sponsor and fund great video programming, but create some of their own.

VideoInk http://bit.ly/1rxxmHq

“Viral content” is so 2014 — or so we can only hope

These two pearls of wisdom come from Emerson Spartz, a man The New Yorker calls “The Virologist”in a big feature in next week’s magazine. Spartz runs a number of truly awful bottom-of-the-barrel “viral sites” — the kind that, as Spartz advises, are comprised predominantly of lists, many of them stolen wholesale from other sites. Beyond offering up shitbricks of content like “34 People Who Shop At Wal-Mart And Need To Get Their S*** Together,” Spartz’s headlines seek to capitalize on what’s known as the “curiosity gap,” teasing a bit of information but saving the real kicker — which is almost always disappointing — for those foolish enough to click on the full link.

PandoDaily http://bit.ly/173GU41

13 Supposed Media and Advertising Trends in 2014 That Never Happened

It’s that time of year again, when many in the media and advertising world crank out lots of predictions, and lists, and lists of predictions for the upcoming year. These are fun to read, and the great part is that most people don’t check back to see what did and didn’t come true.

WSJ http://on.wsj.com/1A8dKKx

Deals & Signings

Jack Vale to Star in Prank TV Series for HLN

Jack Vale’s pranks will soon be seen on TV. The prankster/comedian, who has more than 1.2 million subscribers on YouTube, will star alongside his wife and five children in a new reality TV show for HLN called “Jack Vale: Offline.”

VideoInk http://bit.ly/1K02q8J

Videos to Watch Right Now

Viral Video of the Week: Gatorade Celebrates Its 50th Anniversary

Gatorade, which has a knack for creating ads that generate a lot of buzz, is out with a new campaign that celebrates the most iconic sports moments in the brand’s 50-year history.

WSJ http://on.wsj.com/1BgGhNx

Streaming Video News

Spain’s Movistar Series Adds ‘Allegiance,’ ‘Manhattan’

Telefonica VOD system lifts off as another sales outlet for U.S. drama

Variety http://bit.ly/1HZwUUF

Netflix Sets ‘Madagascar’ New Year’s Eve Kiddie Fake-Out Countdown Special

Netflix and DreamWorks Animation are conspiring to help parents around the globe fool their children into going to sleep before midnight strikes this New Year’s Eve.

Variety http://bit.ly/1zNlQKV

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