Tuesday 2.11: News to Know

/ Feb 11, 2014

Digital video industry news today
Former NBCU Digital Sales Exec Peter Naylor Joins Hulu

Peter Naylor, a former top digital sales exec at NBCUniversal, is joining Hulu as the video company’s new senior vice president of sales.

VideoInk http://bit.ly/1m27nnZ

AdAge http://bit.ly/1iJ598u

Variety http://bit.ly/1h7ZcV0

MediaPost http://bit.ly/1csDIdQ



Opinions & Analysis

VI-Voices: The 2014 Digital Content Newfronts SlateWhat will be the biggest issue going into the 2014 Digital Content Newfronts? What are your thoughts on this year’s list of presenters? Larry Tanz, CEO, Vuguru: “The digital distributors need to create a scarcity of time and inventory around the shows presented during the Newfronts. That’s what makes the TV upfronts work: a certain number of shows are launching at a certain time.

VideoInk http://bit.ly/1csvfrf


Deals & Signings

Bloomberg Media CEO Justin Smith: Expect Splashier Storytelling on Bloomberg TV

Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate’s TV division and digital and print operations, including Bloomberg Businessweek.

AdAge http://bit.ly/1bRhfKS


Streaming Video News

NBC to Air Web Series Based on ‘Parks and Rec’ and Other Primetime Shows

Just because NBC’s regular primetime schedule has been upended by Olympics coverage, it doesn’t mean you have to go weeks without watching new content from some of your favorite TV shows on the network.

VideoInk http://bit.ly/1m2930I

Variety http://bit.ly/MHZNim

Chromecast: Future of TV Everywhere or a Waste of $35?

If I’m prepared to spend $35 on Google’s Chromecast dongle, then I’ll have access to the world’s video assets overnight, right? After all, last week, Google gave every broadcaster that meets it’s Terms of Service the chance to create an app via their Software Development Kit (SDK).

ReelSeo http://bit.ly/LRY3SM

Chromecasting Now Supported On Almost All Embedded YouTube Videos

Google was previously just testing Chromecasting from embedded YouTube videos (as opposed to those on YouTube.com), but it looks like the feature has now been rolled out to virtually all videos. Google’s support page has been updated to say that “most embedded YouTube videos” are now supported for casting.

Android Police http://bit.ly/1g27mvd

Verizon implies Netflix is the ‘source of frustration’ for lousy streaming speeds

Verizon’s average Netflix speeds have dropped considerably in recent months, adding to concerns that the FiOS provider may intentionally be slowing connections to the streaming video service.

The Verge http://bit.ly/MGp3Wf

GigaOm http://bit.ly/1fd76We


YouTube News

YouTube’s Freddie Wong Talks About Timing, Vlogging, and Filling the Gamer’s Void

Freddie Wong doled out plenty of YouTube wisdom during his chat on “Ear Biscuits with Rhett & Link.” From good fatherly advice to taking advantage of personal interests, Wong certainly has some advice

VideoInk http://bit.ly/1dEKOfb

Rightster and Viral Spiral Form New Digital Yoga Network

London-based social video ad company Viral Spiral is partnering with video distributor Rightster and yoga management company YAMA Talent to launch a new multi-channel video network focused on yoga and lifestyle content.

VideoInk http://bit.ly/1blTFbg

NMR http://bit.ly/1iL6DyZ

YouTube App Has Mysteriously Been Removed From Google Play Store

Okay, Google Play has yanked their YouTube For Google TV app out of the Google Play store. While there hasn’t been any confirmations from Google in regards to why the app is gone, speculations are arising that it is the foreshadowing of the end for Google TV.

NMR http://bit.ly/1eNAJTm

The Case Against YouTube: Smarter Video Marketing Strategies for 2014

According to Econsultancy, 93% of marketers included online video as part of their overall marketing strategies in 2013. In fact, the ReelSEO 2013 Online Video Marketing Survey and Business Video Trends report confirms that 80% of marketers say that video marketing has positively impacted their business.

ReelSeo http://bit.ly/1h5E5Tj

Jason Calacanis Calls Google Out in His Follow Up to Blog Post ‘Google Wins At Everything’ [Updated]

Okay, Jason Calacanis has a theory about YouTube and Google. I agree with some of it. But I was asked (not by Jason) to present this article rather than analyze it for merit. I was also asked to break it down and paraphrase parts of it, but there’s no fun in that. Jason has something to say about YouTube and I feel we ought to let him say it. For “part one” of his theory, check out this link. For good or bad, the link reads in much the same way as what follows below. Do you think Jason is right?

NMR http://bit.ly/1gpJgsK

Yes, You Can Make Six Figures As A YouTube Star … And Still End Up Poor

It’s the new American Dream: Quitting your job to become famous on YouTube.

Business Insider http://read.bi/1aR4Gkq


Media News

And Now an Animated Love Story from Disney and Google

Vinylmation, a brand of collectible figurines sold by Disney, is the basis of a new animated short film from Disney Interactive premiering exclusively on Google Play.

VideoInk http://bit.ly/1nrQkY3


Official Comedy to Premiere New Series on Why Love Sucks

Bedrocket’s Official Comedy channel is premiering a new scripted comedy series called “Love’s a Bitch,” just in time for Valentine’s Day.

VideoInk http://bit.ly/1iWP8Lp

Latinos Lead the Curve on Digital Video Consumption (Study)

Latinos are heavier consumers of digital video content than the average US consumer, according to new research from Nielsen. Per the firm’s US Digital Consumer Report, the average Latino person in the US spends more than eight hours (8:21, to be exact) watching online video each month — that’s roughly 100 minutes longer than the average American (6:41).

VideoInk http://bit.ly/M8sHIr

Video Ads in the Living Room See Success on Smart TVs, Game Consoles [Report]

YuMe and Interpet crunched some numbers on a couple multi-device campaigns and came back with some positive results in terms of things like brand rating, recommendation and purchasing. Without the full reports it’s hard to gauge the numbers in terms of ‘should you be moving budget dollars into these types of ads.’ Hopefully, more information will make for more conclusive determination on the impact of these types of ads.

ReelSeo http://bit.ly/LRYpc7

The Great Audience Shift: People Are Watching Tons Of Video On Mobile, And Media Companies Are Trying To Cash In

There’s a mountain of money at stake as video and TV consumption shifts to smartphones and tablets.

Business Insider http://read.bi/1fa8B7K


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