Tuesday 2.18: News to Know

/ Feb 18, 2014

Digital video industry news today
Major MCNs Band Together to Form Governing Body

As many online video companies continue to search for ways to build sustainable digital content businesses, here’s another attempt to bring some structure and support to what is often referred to as a “Wild West.” Several top YouTube-based businesses are banding together to launch a new industry nonprofit designed to promote the overall “business interests” of its member companies, as well as the online video industry at-large.

VideoInk http://bit.ly/O3JjCq

NMR http://bit.ly/1m5nkq6

Music Ally http://bit.ly/1fvuHBG

LABJ http://bit.ly/1m5ovWA

Deals & Signings

Exec Moves

YuMe has appointed Matt Arkin as Vice President of Programmatic Sales. Arkin was most recently Chief Revenue Officer of Federated Media Publishing with YuMe.


Streaming Video News

European Crime Drama ‘Crossing Lines’ Now Streaming on Netflix

European crime drama Crossing Lines is getting a second life on Netflix. The series’ first season, which aired in summer 2013 on NBC, is now available on the streaming website.

THR http://bit.ly/M9iISG

Are you binge-watching House of Cards? I just can’t keep up

Binge-watching is a weird phenomenon. The compulsion to watch multiple episodes (and in many cases seasons) of a specific TV show in quick succession has skyrocketed in recent years with the rise of on-demand streaming services such as Netflix, Hulu and Amazon Instant Video.

TNW http://tnw.co/1hs2fHX

Amazon Prime’s Viewer Vote on New Series Seems Democratic… and Timid

The five new shows from Amazon Prime seem be saving some money on research, and ending up at the same place.

MediaPost http://bit.ly/1c0U6m1

Chipotle debuts its new Hulu series

The first episode of Chipotle’s Hulu comedy series “Farmed and Dangerous” is available to stream today, and it’s about as funny as a Lifetime movie — except that the Chipotle series is actually trying to be funny.

Digiday http://bit.ly/1e44etU

Is Netflix HBO’s new nightmare? Maybe, but we’ve heard this one before

Last Friday, the company debuted the much-anticipated second season of “House of Cards” to favorable reviews.

Pando Daily http://bit.ly/1f9v3TG

Netflix Talks for Time Warner Cable Carriage Said to Slow

Netflix Inc. (NFLX)’s effort to secure a place for its video-subscription service on Time Warner Cable Inc. set-top boxes is on hold now that the cable operator is being sold, people with knowledge of the matter said. The discussions are unlikely to progress before Time Warner Cable (TWC)’s $45.2 billion acquisition by Comcast Corp. (CMCSA) is completed, said the people, who asked not to be named because the matter is private. Comcast, which isn’t as far along in its own talks with Netflix, is focused on increasing film downloads and rentals with its new X1 set-top box platform, they said.

Bloomberg http://bloom.bg/1m33Su0

Aereo Updates

New Programming and Deals

While broadcasters have expressed optimism that the Supreme Court will rule against streamer-of-broadcast-signals Aereo, BTIG media analyst Richard Greenfield begs to differ. In his blog on Friday, Greenfield said, “We completely disagree and expect the Supreme Court to affirm Aereo’s prior legal victories.” That said, “Aereo would be a catalyst for ratings and in turn advertising revenues, especially with Nielsen now capturing viewership on IP-enabled devices.” The Supreme Court hearing is set for April 22.


YouTube News

Machinima Gears Up for New Gaming Series on Twitch

Machinima may be primarily known as a YouTube network, but the gaming-entertainment company has ambitions that go beyond the world’s biggest video site.

VideoInk http://bit.ly/1f9gQGg

Hannah Hart on YouTube: ‘My Fans Are My Boss’

Many entertainers seek out YouTube as the best platform for gaining widespread recognition. Others simply stumble into YouTube stardom. Hannah Hart represents the latter category, which she explained to Rhett & Link on their interview podcast, “Ear Biscuits.”

VideoInk http://bit.ly/1jBmsrV

Old Media Goals Now New Media Reality for Entertainers

Since Brittani Louise Taylor began her YouTube journey by trying to break into television, she can truly attest to the merging of new and old media. “I feel like the lines are crossing,” Taylor told Rhett & Link on their interview podcast, “Ear Biscuits.” “I used to be in such a rush to break into TV and film, and now TV and film are trying to break into YouTube.”

VideoInk http://bit.ly/1gQWEaF

From Rhonda to Brittani: Evolution of a YouTube Personality

One tactic for creating a YouTube personality means staying in character outside of your videos. YouTube partner Brittani Louise Taylor discussed her early strategy with Rhett & Link on “Ear Biscuits.”

VideoInk http://bit.ly/1gzW1CO

Top Five Emerging Style Channels on YouTube

Thanks to our ongoing partnership with DigitasLBi and Outrigger Media, we present to you the top five emerging shopping/style/haul creators on YouTube, as determined by the Emerging Talent Tracker tool from Outrigger’s OpenSlate analytics platform. This time around, we’ve also included each creator’s measure of influence, so you know how well they’re already connecting with their audience.

VideoInk http://bit.ly/N60mCT


Media News

EXCLUSIVE: Network A Busts Out New Video Series — on Instagram

Network A, an action-sports video channel owned and operated by Bedrocket, has launched a new micro short-form series on Instagram. Titled “#goodstuff,” the lifestyle series will pull double-duty in providing mobile and social coverage of various events in the world of action sports, as well as reviews of pertinent brands and products.

VideoInk http://bit.ly/1eMsfWC

VEVO Is Making a TV Show with NUVOtv

VEVO, the music video service that’s available across a multitude of screens, is now going to the biggest screen in the house. The company has inked a deal with NUVOtv, an English-language TV channel targeting Latinos in the US, to produce a weekly two-hour music show called “The Collective, Powered by VEVO.”

VideoInk http://bit.ly/1hrVgP7

WheezySoup Joins with Aly Bongo to Help Prevent Sexual Assault

From now until Wednesday, WheezySoup’s charades app, I’m Actin’ Here, features a special “Aly Bongo” section. The Hong Kong-based YouTube star will answer your request to play on the app in support of the Association Concerning Sexual Violence Against Woman, a cause close to Bongo’s heart.

VideoInk http://bit.ly/1kRELfF

Laugh Factory Releases Online Comedy Special

The Laugh Factory stage has launched the careers of many comedians. And if owner Jamie Masada has his way, the club could soon launch careers online too.The L.A. comedy club is making a foray into online distribution with a series of specials released on YouTube and Amazon.

THR http://bit.ly/1nK76lm

Beyond Reviews: 12 Types of Product Videos Are Influencing Your Customers

ZEFR, which was launched in 2009 as MOVICLIPS, today unveiled its latest research, “Beyond Reviews: The 12 Types of Video Already Influencing Your Customers.” ZEFR’s research doesn’t reach obvious conclusions like: “YouTube isn’t just for funny cat videos.” In fact, the 12 types of video that ZEFR has identified stand a lot of conventional wisdom on its head.

ReelSeo http://bit.ly/1nK4Lqp

Microsoft and Starcom To Bring Video Content Across Screens

Anticipating a lively digital upfront season coming this spring, Microsoft and Starcom MediaVest Group are among the first to nail down commitments of video inventory across screens.

MediaPost http://bit.ly/O1oxDo

Viral Video Recap: Snowboarding In New York City, Vanilla Ice Parody and More

The East Coast can’t catch a break with the snow, but that doesn’t stop people from being really creative with their snow days.

Mashable http://on.mash.to/1bhWtFT

How To Stop Paying For Cable Television

If you have an Internet connection, you can probably ditch your pricey cable television subscription without noticing even a hiccup in your viewing habits. You’ll still be able to watch all the shows you love, and will even find some new favorites. By combining a number of streaming services, you can enjoy almost all the same programming you get out of a cable subscription while saving money in the process.

Business Insider http://read.bi/1gA9OcB


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