Tuesday 2.3.15: News to Know
Sony Online Entertainment Sold to Investment Firm Columbus Nova
As Sony looks to offload more of its assets as part of an ongoing restructuring, the company has sold “EverQuest” creator Sony Online Entertainment to New York-based investment firm Columbus Nova.
Opinions & Analysis
Is Twitter Video a Big Mistake?
While I’m bullish on video, and I’m bullish on Twitter, I’m not bullish on Twitter Video.
Observer Innovation http://bit.ly/1F07l5Z
This is what it takes to get famous on YouTube
Bethany Mota successfully navigated the crowded landscape of YouTube to build a channel with a following of more than 8 million subscribers.
Business Insider http://read.bi/1Ko9cTb
Deals & Signings
Twentieth Century Fox Inks Chinese SVOD Deal
Chinese VOD services provider You On Demand has nabbed SVOD streaming rights to a slate of films from Twentieth Century Fox Television Distribution.
Streaming Video News
EXCLUSIVE: Kid President Hits Campaign Trail – Brings John Green’s “Art Assignment” To Elementary Schools Nationwide
Timed to this week’s release of Kid President’s Guide to Being Awesome, a new book set to inspire kids and people to achieve awesomeness, the Kid President team, 11 year old Robby Novak, Brad Montague and SoulPancake, are hitting the “campaign trail” to hand deliver what will likely be every kid’s most awesome “Art Assignment” to elementary school students across the United States.
Vubiquity Now Powers VOD for Sean Combs’ Revolt TV
Vubiquity is now powering video-on-demand services across platforms for Sean “Diddy” Combs’ music network, Revolt TV.
Tia Mowry to Host New Series for Believe Entertainment, Meredith
Believe Entertainment Group is partnering with the Emmy-winning producer of “Extreme Makeover: Home Edition” on a new reality series for Meredith Corp. — one of the first “tentpole” projects for the publisher as it attempts to grow its online video output.
‘Access Hollywood’ Debuts Facebook Daily Video Series (Exclusive)
Celeb-driven syndie “Access Hollywood” has launched a new video series — distributed exclusively on Facebook — that promises a behind-the-scenes look at how producers decide what stories to put on TV and which ones to punt on.
Orabrush Spins Off In-House YouTube Marketing Agency
Orabrush has made a name for itself for being one of the first brands to “solve” YouTube marketing with viral hits that helped launch a previously-unknown tongue cleaner. Now the company wants to help other brands get better on YouTube.
Chelsea Handler Talks Netflix Projects, Super Bowl Ads
If you are looking for Chelsea Handler to replicate her E! latenight show when she brings an ongoing series to Netflix, keep on gazing.
Epoxy Can Make Social Media Easy for MCNs, Many Major MCNs Now Agree
Epoxy, the LA-based startup that wants to make it easier for online-video creators and networks to manage their social footprint across all of the major platforms, is announcing a slew of partnerships with the biggest multi-channel networks on YouTube.
PopSugar Names Eileen Carty EVP of Brand Partnerships
Women’s lifestyle publisher PopSugar has promoted Eileen Carty to executive vice president of brand partnerships.
Apple, Netflix plan corporate bond sales to raise funds
Tech giants Apple and Netflix plan corporate bond offerings of $6.5 billion and $1.5 billion, respectively, as a quick way to raise capital for share buybacks and other expenses.
USA Today http://usat.ly/1LItkCV
iHeartMedia Launches Branded Content Studio
Another day, another media company unveiling a plan to offer creative services to brands. It’s a trend that threatens to squeeze ad agencies that normally dream up campaigns for advertisers.
Tags: access hollywood, Apple, art assignment, Believe Entertainment Group, bethany mota, Chelsea Handler, China, columbus nova, eileen carty, Epoxy, everquest, facebook, iheartmedia, John Green, kid president, Meredith, Netflix, News2Know, Orabrush, PopSugar, Revolt TV, sony online entertainment, SoulPancake, super bowl ads, Tia Mowry, twentieth century fox, twitter, Twitter Video, Vubiquity, You On Demand, youtube