Tuesday 3.4: News to Know

/ Mar 4, 2014

Digital video industry news today
White House Backs Broadcasters In Aereo Case

The big boys came out today on the side of the broadcasters in their upcoming appearance in front of the Supreme Court in the Aereo case. The solicitor general’s office put the Obama administration solidly in the anti-Aereo camp with a 40-page amicus brief filed with the SCOTUS.

Deadline http://bit.ly/1jOt8DC

The Verge http://bit.ly/1hFSELe

Cynopsis 

Gigaom http://bit.ly/1g7qW5M

TechCrunch http://tcrn.ch/1i3uLLQ

Opinions & Analysis

VI-Voices: The GOVA Question

Recently, many of the major YouTube multi-channel networks teamed up to launch the Global Online Video Association (GOVA), an industry governing body tasked with promoting the business interests of online video companies. GOVA’s responsibilities encompass the production, distribution, and monetization of online video content.

VideoInk http://bit.ly/NrnDQb

How GE and Fullscreen cemented success in online video

The lines between entertainment and advertising continue to blur, and more brands are turning to content creation. At the iMedia Content Summit in Huntington Beach, California, Katrina Craigwell, global manager, digital marketing, GE, and James Veraldi, SVP, business development and strategy, Fullscreen, shared how their partnership helped push GE’s video content to millions of viewers.

iMedia Connection http://bit.ly/1lntbJG

DISH, DISNEY DEAL ENVISIONS INTERNET-DELIVERED TV

Dish Network and Disney have reached a landmark deal that envisions the day when Dish will offer a Netflix-like TV service to people who’d rather stream TV over the Internet than put a satellite receiver on their roof.

Associated Press 

Deals & Signings

Hulu Names New Head of Distribution

Hulu has named Tim Connolly its new head of distribution.

VideoInk http://bit.ly/OWCFyh

Cynopsis 

Comcast and AOL Deals Highlight Collision Course Between Web Video and TV

Two deals in three days illuminate collision course between television and web video.

Mashable http://on.mash.to/1fC95my

Streaming Video News

Netflix CFO Says Comcast Deal Was Needed To Improve Subscriber Experience

Netflix had to make its potentially game-changing new deal to pay Comcast for improved service over its broadband linesbecause “there were some choke points around peak usage times,” the streaming service’s CFO David Wells said today at the Morgan Stanley Technology, Media and Telecom Conference.

Deadline http://bit.ly/1cqKwyI

Netflix CFO: Comcast Bandwidth Deal Doesn’t Change Our Economics

Netflix is paying Comcast for the right to connect directly to the cable operator’s networks, but the amount isn’t enough to change Netflix’s financial projections, according to chief financial officer David Wells.

Variety http://bit.ly/1kTRwUf

Bumpy Start for Oscars Live Streaming Initiative Demand for ABC feed maxes out servers

ABC’s first pass at live-streaming the Academy Awards didn’t exactly go off without a hitch last night, as user demand knocked the service out of commission.

AdWeek http://bit.ly/1pVTo2H

Multiple companies want to launch online TV services, says Comcast

Comcast is still in talks with online video companies that want to launch internet-based TV services — but will anything ever come out of these talks?

Gigaom http://bit.ly/1fExTR5

Aereo Updates

Cablevision Opposes Aereo And Broadcasters At Supreme Court

The cable company has a stake in the high court’s view of Aereo:Cablevision opened the door for the streaming service in 2008 when it beat back a challenge by broadcasters to its remote storage DVRs.

Deadline http://bit.ly/1czaiva

YouTube News

Hacking the YouTube ‘Creator Playbook’: Engage Your Viewers

You probably could have guessed the first step to YouTube success: make sure to keep your viewers hooked! Since YouTube creators see rewards for increased watch-time (not just overall clicks), it’s important to have content that not only pulls your audience in at the get-go, but also keeps them hooked for your whole video (or even series). Here, we hack into the “Creator Playbook” to provide you with some ways to do both.

VideoInk http://bit.ly/1on8SsN

Addicted to Comments: Shay Carl’s YouTube Fascination

What do you do when you’re stuck in a job you hate but have three kids and a wife to support? If you’re Shay Carl, you start YouTubing as an outlet…until it becomes your full-time job. Carl told how he went from ‘Tubing for fun to doing it as a career on a recent episode of “Ear Biscuits with Rhett & Link.”

VideoInk http://bit.ly/1hFLkzk

Canal Plus Buys Digital Comedy Network Studio Bagel

French TV programmer Canal Plus has acquired a 60% stake in Studio Bagel, a producer of original online comedy content.

VideoInk http://bit.ly/NQtka7

Cynopsis 

Audiam Raises $2M to ‘Get People Paid’ for Use of their Music on YouTube

New York startup Audiam Inc. has raised $2 million in Series A financing to “get people paid” for the use of their music on YouTube, according to its founder and CEO, serial music industry entrepreneur Jeff Price.

WSJ http://on.wsj.com/NrAphx

How To Pick Exactly When You Want A YouTube Video To Start Before You Share It

YouTube is still the prime destination for discovering viral videos and sharing it with friends. Some videos may take too long to get to the punchline, but YouTube has a helpful sharing tool that can help with this issue.

Business Insider http://read.bi/1fEEkgM

Comcast Could Be Working On A YouTube-Killer

The Information reports that cable provider Comcast is working on a new service to challenge YouTube. CEO Brian Roberts and his father were demoed one cable box that could stream short internet videos similar to YouTube as well as the typical blend of live and on-demand TV.

Business Insider http://read.bi/1gONrOt

Jimmy Kimmel Turns YouTube Memes Into Star-Studded Movie Trailers

After the Academy Awards were over, Jimmy Kimmel hosted his annual star-filled Oscar aftershow. Taking note that many of this year’s nominees were adapted from novels, Kimmel suggested that the future of finding new Oscar gold is in viral videos.

Business Insider http://read.bi/OWLXdB

Media News

Marketing Trends To Keep An Eye On: Magnet Minute

This week on the “Magnet Minute,” Amy goes over some key marketing trends to keep an eye on as you start your 2014 strategy, inspired by 20 Captivating Marketing Solutions published by WebDAM Solutions.

VideoInk http://bit.ly/1g7lZKj

A+E Hands Reins of Bio.com to Say Media

A+E is handing over all editorial, sales, tech, and marketing responsibilities for Bio.com and sister site LifetimeMoms.com to Say Media, a digital-only publisher that owns and/or oversees sites like ReadWrite, Fashionista, and Honestly WTF.

VideoInk http://bit.ly/1cz59TJ

Adap.tv Unboxes Programmatic TV Product for Buyers

Adap.tv is opening access to linear-TV inventory on its programmatic buying platform Audience Path. The idea is that this would allow advertisers to automate the buying of TV ads — Adap.tv’s Marketplace claims to reach more than 90 million US households — with the level of precision that is available in digital ad circles.

VideoInk http://bit.ly/1c4JesH

Veria Living Brews ‘Health Soup’ for Health-and-Wellness Lovers

Lifestyle brand Veria Living has launched “Health Soup,” a new 70-episode web series focused on various aspects of health and wellness.

VideoInk http://bit.ly/1cqD0nk

Former Tech Wunderkind Is Trying to Revolutionize Viral Video Letting machines optimize videos

Brent Rambo just left a cushy executive job at Sony Online Entertainment to join, of all things, Orabrush—the startup that makes tongue scrapers for people and dogs—as the company’s first CTO.

AdWeek http://bit.ly/1mSsLg7

Video Content Marketing: 4 Tips to Enhance Production Value

Content marketing, as defined by Joe Pulizzi, lead strategist at the Content Marketing Institute, is the “practice of creating relevant and compelling content in a consistent fashion to a targeted buyer, focusing on all stages of the buying process, from brand awareness through to brand evangelism”. It doesn’t focus on “selling” per se, but rather communicating, educating, and evoking emotion from your audience of customers or potential customers via mediums such as print, web, audio, and video.

ReelSeo http://bit.ly/1dVbZDz

By the end of the decade, ad buying for TV & digital will finally converge

Has your mobile device or computer become a second TV? Most likely yes, and audience measurement firm Nielsen is out with a new report today asking when advertising will adjust to an equality between large and small screens.

VentureBeat http://bit.ly/OUskmA

Industry Highlights

Allen DeBevoise’s Latest Investment: A Movie Marketing Startup

MovieLala is a new social platform with two primary goals: to connect users who love the same movies and types of movies, and, really, help studios build buzz to boost opening weekend box office numbers. Now the startup is receiving seed funding from a man who’s invested in every digital media company you can think of: Allen DeBevoise, the current chairman and CEO of Machinima.* The exact size of the investment was not disclosed. MovieLala says it will use the capital to launch its social network and movie-marketing platform.

VideoInk http://bit.ly/1lwmEMI

Beauty Marketing and the Social Video Beast on Display at DigitasLBi

Beauty marketing and social video were on full display at DigitasLBi during Social Media Week in New York. Sahil Patel, editorial director of VideoInk led a panel featuring rising YouTube stars, @ItsMyRayeRaye,@HeyFranHey, and @TarenGuy, as well as Michael Fasciano of the DigitasLBi Social.Content team.

VideoInk http://bit.ly/1cqEjmv

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