Tuesday 4.29: News to Know
DCNF: Yahoo Orders Its First TV-Sized Projects
As we first reported last December, Yahoo has been looking for its own “House of Cards.” Today at its Newfront presentation to advertisers, the company unveiled its first two TV-sized projects: both half-hour comedy shows from veteran film and TV writers/producers.
Business Insider http://read.bi/1lth0Kb
Media Post http://bit.ly/1mUajD8
10 Things to Remember from BuzzFeed’s Newfront
Want a good recap of what BuzzFeed talked about during its first-ever Newfront presentation in New York? Check out our piece from last week, for which Liz Shannon Miller spoke with BuzzFeed’s Ze Frank and Jonathan Perelman, as well as Nestle Purina’s Rick Spiekermann — all of whom spoke during today’s presentation.
DCNF: Watch Out TV: Advertisers Spend More on Digital Programming
A new Interactive Advertising Bureau (IAB) study indicates that most brand marketers and advertising agency executives expect original digital programming to become far more integral to their business approach within the next three to five years. That should be the time it takes for online programming to reach television’s importance when it comes to advertising. According to the study, brands and agencies will start taking from their television budgets and reallocating funds to internet spending.
DCNF: NY Times Inks Co-Production Deal with Vimeo, Launches New Video Hub
At the company’s first Newfront presentation, The New York Times announced a partnership with premium online video site Vimeo to co-produce a “slate of shows.”
Yahoo & Live Nation partner to livestream concerts every day for a year
Onstage at its “Digital Content NewFront” event, Yahoo announced a new partnership with event-ticketing firm Live Nation. Yahoo shares that it plans to livestream concerts daily for a year. Additionally, Yahoo plans to make “over 1,200 of the best songs” from its live events available for download. Yahoo shares that 60 million people attended LiveNation’s concerts last year.
NewFronts Open With A Strange Pair–‘The New York Times’ And BuzzFeed
The online video NewFronts presentations began this morning with an “Odd Couples” one-two punch: The New York Times unveiling its expanding roster of video products and touting its expertise and tradition, followed by BuzzFeed this afternoon, presenting intriguing enlightenment about why we like cat videos, and why people share.
Media Post http://bit.ly/1ixCVKy
Microsoft To Debut Xbox Originals, New Programming Lineup
Ahead of its scheduled NewFronts presentation on Monday afternoon, Microsoft announced a major move into original programming. Xbox Originals, so-called, range from a “Halo” TV series to a live broadcast of the Bonnaroo music festival to a soccer-focused reality series “Every Street United.”
Media Post http://bit.ly/1mVMxUQ
NewFront Day 1 Wrap-up. Part 1.
New York Times’ CEO Mark Thompson says that the company is wholeheartedly behind the push into video, and going to back it with the investment and resources to help you meet your marketing needs. The company’s big message today was, “We are The New York Times, and there is nothing like us when it comes to journalistic integrity.” Which, as a marketer, is one reason to believe that partnering with them will lend credibility. Another reason to invest in NYT video is its extraordinary reach across print and online.
iMedia Connection http://bit.ly/1pK1ldx
The 2014 NewFronts Are an Inflection Point for Digital Programming Are we moving toward a post-television world?
As the third annual Digital Content NewFronts kicks off today in New York, we’ll be awash in new programming that will range from the sublime to the silly, and marketers will be similarly inundated with hype and pitch. It still follows an upfront model, after all, and sales is sales.
Opinions & Analysis
Harsher Censorship or Cunning Plot? Confusion Reigns Over Chinese Online TV Bans
Intrigue piles upon intrigue in the Chinese online TV world right now, as top US shows are banned from online streaming sites but are being lined up to re-appear on the state broadcaster CCTV. So fiendish are the twists and turns of the story so far that it would not be out of place among the fleshpots and ultraviolent warriors of the HBO series Game of Thrones, which, incredibly, aired on China’s national broadcaster CCTV on Sunday.
Deals & Signings
Netflix Makes Deal with Verizon…Reluctantly
Netflix arrived at a deal with Verizon that will grant the streaming video platform high-speed internet in exchange for pay. Similar to the deal Netflix reached with Comcast this past February, it should provide Netflix users with faster access to the movies, television series, and original programming that they’ve come to love and expect to stream at a fast pace.
USA Today http://usat.ly/1m6Rzkm
Business Insider http://read.bi/1nZqD2M
Vevo Owners Close to Hiring Goldman to Explore Sale
Vevo LLC’s four owners are close to hiring Goldman Sachs Group Inc. to explore sale options for the music video-hosting service, according to three people familiar with the matter. The sale of a majority stake is being considered among those options, according to the people, who asked not to be identified because the process is private. Vevo is co-owned by Vivendi SA’s Universal Music Group, Sony Corp. (6758)’s Sony Music Entertainment, Google Inc. (GOOG) and Abu Dhabi Media Co.
Streaming Video News
WIGS Partners with Black List for Next Big Series
Launched in May 2012 by a trio of accomplished director/producers, WIGS hosts original, scripted dramas on the internet…and now it’s found a partner in discovering screenwriting talent. Working with The Black List, a company that helps turn amazing scripts into films, should help WIGS expand its growing online channel with a new writer and, eventually, a new digital series script deal.
Chelsea Handler Might Say, ‘Goodbye Cable, Hello Netflix!’
There’s been talk of comedian Chelsea Handler heading from her cable TV home to fill up a spot on Netflix, instead. According the New York Post, Handler’s deal with the online platform is close to done. However, the “format” of the show for Netflix has yet to be decided.
House of Cards’ Beau Willimon Talks About How the Hit Show Came to Be A team full of rebels
Before Beau Willimon created the American version of House of Cards, Web TV (not including YouTube) was largely made up of network program outtakes—or worse, discards. But the writer behind the Netflix series as well as the Broadway play Farragut North (later adapted into George Clooney’s Ides of March) disrupted that notion. In its first two seasons, HoC gleaned the first Emmy noms for an Internet-first show and took home the first acting Golden Globe for an online property. Adweek spoke to Willimon about how the online cosmos have evolved since his days on the Howard Dean presidential campaign.
Microsoft’s ‘Xbox Originals’ Wades Into Netflix Territory
Microsoft’s Xbox division is diving into original television programming for the Xbox One and Xbox 360 gaming consoles with six committed projects and six more in development, the company announced Monday morning.
Zombies And Axe Murderers: Blackbox TV & Ketchum Labs Join Forces To Bring More Horror To YouTube
Quick, what’s your favorite niche genre on YouTube? Did you say “horror”? Good, me too, keep reading. Blackbox TV and Ketchum Labs have teamed up on a couple new horror projects, making their awesome pact known today.
Maker Studios’ New Chief Content Officer Discusses Tackling 23 Digital Video Verticals
Erin McPherson’s past career prepares her for the challenge
Showtime Posts ‘Penny Dreadful’ Premiere on YouTube Ahead of Official Debut
Those who want to watch “Penny Dreadful” but aren’t Showtime subscribers are in luck today — the premium cable channel has provided several free ways, including YouTube, to watch the show’s premiere episode two weeks before it debuts on TV.
New Channels on Spying and Sports Make TV4 More Like TV
Invigorated by a new investment from Warner Bros., TV4 Entertainment also plans to turn out a slew of new channels and original shows to add to its programming. In addition to novel series on existing channels, DocComTV, All Warrior Network, and Television Four Network, TV4 will be launching five, fresh networks in the coming months.
Getting Digital: Warner Bros. Invests in TV4 Entertainment
After recently investing in Machinima, Warner Bros. isn’t stopping. The company now has a stake in TV4 Entertainment, a portfolio of Broadband Television Networks adaptable to all different screen sizes, from your phone to your laptop.
From ‘Ferns’ to Gay Marriage, Webby Awards Name Winners
The 18th Annual Webby Award winners were announced today, predictably including some big names ranging from platforms like Vimeo to actors like Zach Galifianakis of the popular series, “Between Two Ferns.” Judges from the International Academy of Digital Arts & Sciences (IADAS) included Arianna Huffington, Tumblr founder David Karp, and producers of “House of Cards” Kevin Spacey and Dana Brunetti of Trigger Street Productions.
VideoInk http://bit.ly/1m6GVKpTags: Beau Willimon, BlackBoxTV, BlackLIst, BuzzFeed, BuzzFeedVideo, Chelsea Handler, Goldman Sachs, house of cards, IAB, Ketchum Labs, Live Nation, maker studios, Microsoft Xbox, Netflix, NYTimes, Showtime, the webby awards, TV4, verizon, Vevo, Warner Bros., Wigs, Yahoo!