Tuesday 5.20: News to Know
GoPro Aims for a $100 Million IPO
In February, GoPro announced that it had confidentially filed documents with the Securities and Exchange Commission under the JOBS Act for an initial public offering. Now we know exactly how much the camera-maker and action-sports brand is seeking to raise.
The Verge http://bit.ly/1o8OPAA
L.A Times http://lat.ms/R4cGVL
Opinions & Analysis
A Race to Acquire Fullscreen – Who Should Win?
Right now, the MCN space is piping hot with strategic investment activity, sparked largely in part to Maker Studios’ recent acquisition by Disney for $500M. Now at the center of that frenzy is Fullscreen – the multi-channel network started by former Google / YouTube exec George Strompolous.
Why Does YouTube Beat Facebook in Fan Engagement? It’s the Psychology
Recently I wrote about engagement rates in brand communities on YouTube versus Facebook; the data I gathered suggests that Facebook communities may be larger, but YouTube engagement runs far deeper. The question is why? I think the answer lies in some of the fundamental principles of behavioral psychology.
The Reinvention Of Media And The Content Tipping Point
Yahoo! announced it’s getting in on the original content production game with its Yahoo! Screen video content service, producing two new comedies. This comes on the heels of Microsoft announcing the availability of original content on its X-box and Amazon Prime doing deals to show years-old original HBO content. What do these things have in common?
Media Post http://bit.ly/1gixtkl
No One Knows The Meaning Behind These 77,000 Mysterious YouTube Videos
Since March 7th of 2013, one mysterious channel has been flooding YouTube with a near constant stream of baffling videos. Even calling them videos is generous—they’re more like blips or brief communiques—although communicating what is anyone’s guess.
Business Insider http://read.bi/1gKE3ke
Streaming Video News
Netflix’s Neil Hunt Says Personalized Recommendations Will Replace The Navigation Grid
Netflix Chief Product Officer Neil Hunt said today that the streaming video service will eventually evolve beyond its current navigation scheme, where users have to browse a seemingly endless grid of movies and TV shows.
Business Insider http://read.bi/R4biCA
Chromecast could be coming to Australia next week
Google may be getting ready to launch its Chromecast streaming stick in Australia, if pre-order pages on the website of local electronics retailer Dick Smith are any indication.
Primetime TV Shows That Flopped Find International Success On Viki
As a global TV site, Viki doesn’t just offer subtitles to make popular TV shows understandable, it’s now helping shows that don’t do well in their home countries capture loyal fans from unsuspecting places in the world.
Getting Streaming Video Onto Screens Takes A Huge Amount Of Bandwidth — This Is How It Works
Internet traffic has exploded. That’s largely thanks to the growth of video streaming services such as Netflix, YouTube, iTunes, and Twitch. Video files are massive in data terms, and rather than traveling over the open web unaided they often require sophisticated infrastructure to get them from content providers to audiences.
Business Insider http://read.bi/1i03g51
The Haps With Apps
The Vine and Instagram stars brands are courting
A picture may say a thousand words, but apparently a Vine can be worth $40,000. Both Vine, Twitter’s six-second video platform, and Facebook’s Instagram are growing fast. Vine boasts more than 25 million U.S. users, according to ComScore, and Instagram over three times that. Like YouTube before it, the platforms now boast their share of micro-celebrities, who have amassed tens of thousands of followers to their budding micro-media empires.
YouTube taps into Thailand’s content producers with localized site and partner program launch
Thailand is the latest stop for YouTube, after the Google-owned company introduced a localized version of its site and its YouTube Partner Program in the country.
Team Downey Veteran Launches Epoxy, Providing Tools To Help YouTubers Engage With Fans
Los Angeles-based Epoxy, which is officially launching today, hopes to help YouTubers reach and engage with fans on all the other social networks they might be found on.
Distributor Cinedigm Launches Docurama, Its First Consumer-Facing OTT Channel
For a long time, if you were familiar with Cinedigm, you knew the company as a theatrical, home entertainment, and digital distributor of independent films and TV shows. On the digital front, you could find Cinedigm titles on outlets ranging from Netflix and Amazon to iTunes.
Allure Builds Influencer Network to Power Video
And so Conde Nast continues it’s rapid expansion into the video space. As we previously covered, Allure is the newest editorial property to be handed over to Conde Nast Entertainment to develop more original video content for the brand. Now, Allure has partnered with ten web-native and offline beauty and fashion influencers to create Allure Insiders – a mini-network that will contribute original video content, in the veins of tips, how-to’s, and product reviews, endorsed by and exclusively for Allure.
Nigel Lythgoe Talks Broadcast Ratings and DanceOn Community Strengths
With broadcast ratings on the decline, networks are having to evaluate how to integrate social media and technology to keep audiences locked into legacy programming. Even flagship shows like “American Idol” and “So You Think You Can Dance?” are seeing declines in viewership. Though this decline is from 12 million viewers to 9 million, a 30% decrease, it’s still a hair-raising concern for network executives.
Scripps’ ulive.com Readies Three New Series; Renews Two
Starting tomorrow, Scripps Network’s digital platform, ulive.com will release three new original series – “5 Minute Relaxation Anywhere”, “Fit Nonstop” and “Dear Buddha”, which VideoInk screened at Magnet Media last month.
AMPAS Premieres First Digital Series “Academy Originals” (Updated)
Certainly a sign of the times and the momentum of digital entertainment when old guard Hollywood organization The Academy of Motion Pictures Arts & Sciences (AMPAS) announces its first digital series “Academy Originals.”
Tumblr Gets Into Television Broadcasting With Period Tech Series ‘Halt & Catch Fire’
Television channel AMC is hungry for young eyes. In positioning their upcoming series “Halt & Catch Fire” for release on its summer schedule, the channel has decided to drop its first two episodes on the youth-oriented Tumblr to hook the youngsters and stir up the buzz.
Publicis Groupe, Facebook Strike Deal Over Instagram and Video Ads Data also part of multi-year partnership [Updated]
Facebook and Publicis Groupe announced a broad ad partnership today drawing another media agency closer to the social network. Facebook’s photo-sharing app Instagram also is part of the multi-year deal with the French media holding company and its Starcom MediaVest Group, which committed to spend “hundreds of millions of dollars.” “[The deal] focuses on the future areas of digital marketing including data, image-based storytelling and online video advertising, offering the agencies’ clients new opportunities ahead of the marketplace,” a Facebook rep said in a statement to Adweek.
Media Post http://bit.ly/1jQZvhX
New Times Square Studio Caters to Theater Industry’s Digital Content Needs
Producing and general management firm Martian Entertainment and production company All the Way Around have launched Stage + Screen Digital Studio, a new post-production and editing facility geared specifically toward the budget-constrained theater industry as well as toward micro-budget film and TV projects.
NimbleTV Wants to Sell You the TV Everywhere You’re Already Supposed to Have
If you pay for cable TV, would you pay more for a service that rounded up lots of the channels you’re already getting and let you watch them over the Web whenever you wanted to see them?
Recode http://on.recode.net/TpZ0GOTags: Allure Magazine, AMC Networks, Chomecast, Cinedigm, DanceOn Network, Docudrama Films, facebook, fullscreen, GoPro, instagram, IPO, Netflix, News2Know, Nigel Lythgoe, NimbleTV, publicis groupe, Scripps, The Academy of Television Arts & Sciences, tumblr, ulive, Viki, Vine