Tuesday 5.6: News to Know
DCNF: PBS Digital Studios to Experiment with Bernie Su and Pemberley Digital on Scripted ‘Frankenstein’ Series
PBS Digital Studios is partnering with Pemberley Digital and writer-director Bernie Su to adapt Mary Shelley’s “Frankenstein.” The show, titled “Frankenstein, MD,” will also serve as PBS Digital’s first scripted project.
Media Post http://bit.ly/1kIiWf4
Media Post http://bit.ly/1sfZ33I
DCNF: Vevo Amplifies ‘Certified’ Program with Live Events, Partnership with Twitter
At its third-ever Newfront presentation, Vevo announced a major expansion in original and live programming, as well as a marketing partnership with Twitter to drive additional views.
Media Post http://bit.ly/1rYOtMs
DCNF: Key & Peele Set Comedy Web Series with Maker Studios
Keegan-Michael Key and Jordan Peele have sold a show to Maker Studios. The duo, behind the Peabody Award-winning sketch comedy series “Key & Peele,” in partnership with Principato-Young Entertainment, will produce “Ithamar Has Nothing to Say.”
Opinions & Analysis
YouTube Creator Points Out Why The ‘Google Preferred’ Program Could Be Screwing Your Channel
So … we got this brilliant letter today from a YouTube Creator that did the research on exactly why the Google Preferred program doesn’t work. We thought it was excellently written and also funny. Normally we would just slap our names on her work and call it a day, but, well, maybe we’re getting less saucy in our old age. Or maybe we’re just lazy? Long story long, we thought it would be way better if we just printed her whole damning letter in its entirety. That way if Google and their would-be advertising cronies decide to reward someone for publicizing what seems like a pretty major design flaw, they’ll put her name on the check too (maybe in slightly smaller print).
Deals & Signings
Fullscreen’s Head of Production Moves to Portal A
Fullscreen’s head of production Jacob Motz has left the multi-channel network to join Portal A, the digital studio behind the AARP series “Takei’s Take” and last year’s YouTube Rewind video.
The Online Video Ecosystem Explained: The Main Players And Conflicts In A Fast-Growing Industry
Internet traffic has exploded. That’s largely thanks to the growth of video streaming services such as Netflix, YouTube, iTunes, and Twitch. Video files are massive in data terms, and rather than traveling over the open web unaided they often require sophisticated infrastructure to get them from content providers to audiences.
Business Insider http://read.bi/1ngKPQy
Longform Video Gets Most Ads, But Shorts Get The Audiences: Report
Long-form videos continue to grab the most online advertising. But creators who want to build big audiences also need short content, according to a report from Freewheel, an ad-monetization tech company. ”Long-form (content) leads the way,” said Brian Dutt, director, advisory services for Freewheel, who presented the company’s quarterly report on online video and advertising trends this morning at Digital Hollywood in LA. “Content monetization continues to grow, up 29% year-over-year.”
Publishers go it alone with their own video hubs
The fish-where-the-fish-are era is giving way to a return to the days of the proprietary portal. Look no further than video, where the vogue for setting up shop on a huge outlet like YouTube is seemingly passe as several publishers look to go it alone with their own video platforms.
World Cup Viewers Plan to Keep Up by Multiscreening
The 2014 FIFA World Cup soccer tournament may not kick off in Brazil until next month, but viewers are already planning on how they’re going to watch the matches. And based on polling conducted by Instant.ly for YuMe, digital devices are reshaping game viewing.
What Would Couric as “Today” Fill-In Mean for Yahoo Deal? Nothing (And Everything).
The New York media scene today went full a-twitter — not to be confused with Twitter in any way, although it is just as shrill — at the prospect that perennial television news star Katie Couric is being bandied about as a potential temporary replacement for “Today” show co-host Savannah Guthrie, who will be going on maternity leave in late summer for a few months.
Lessons of Big TV Sink In at Digital Content Newfronts
Digital Players Present TV-Like Content and Plan to Spend TV-Like Dollars on Marketing
Youtube vs. Facebook: Only One Of These Still Has An Audience
We are closing in on the midway point of 2014 and it’s shaping up to be the year online video reaches its tipping point in capturing brand dollars.
Streaming Video News
‘Orange Is the New Black’ Renewed for Third Season According to Series Star
The second season of Netflix’s critically acclaimed prison dramedy “Orange Is the New Black” is set to premiere on June 6. But according to the show’s star Laura Prepon on Instagram, Netflix has already picked up the show for a third season.
A big bet, backed by lots of data: why Netflix renewed Orange is the New Black
Orange is the New Black will be back, and then some: Netflix just renewed its hit show for a third season a month before the second season premieres on the service.
CW Seed Sets Original Slate Including ‘LA Rangers’ & ‘Whose Line Is It Anyway?’ Webisodes
CW Seed, the digital-only studio of The CW, said today it has set summer premieres for LA Rangers, created by and starringHart Of Dixie star Wilson Bethel, and webisodes of the network’s improv show Whose Line Is It Anyway? Four more original series have landed summer bows: an untitled comedy from Alloy Entertainment, previously announced fashion series The Kelly Cutrone Project; The Real Backpackers, a companion to the broadcast seriesBackpackers; and Veronica Mars spinoffPlay It Again, Dick.
Dreama Walker Cast In Amazon Pilot ‘Cocked’, Jocko Sims Joins ‘Masters Of Sex’
Don’t Trust the B—- alumna Dreama Walkeris set to-co-star opposite Sam Trammell in Amazon Studios’ dramedy pilot Cocked. Written by Samuel Baum and Sam Shaw, Cocked centers on Richard Paxson (Trammell), a Washington D.C. management consultant who’s estranged from his father Wade and brother but is pulled back in to the fray of his family’s gun manufacturing company after a corporate rival, run by their uncle, moves to take them over. Walker will play Wade’s illegitimate daughter Tabby, who now works in marketing for the Paxson Firearms company and butts heads with Richard.
From Vine to TV: Alx James Signs with Reality-TV Producer Collins Ave
Collins Avenue, a LA-based producer of reality programming, has signed Vine star Alx James to an exclusive reality TV development deal.
CollegeHumor’s ‘Coffee Town’ Goes from Digital to HBO
Almost a year after releasing its debut feature film on digital platforms like iTunes and Amazon Instant Video, CollegeHumor has selected a traditional-media brand for the film’s latest domestic window.
Twitter Video Ads Now Play With One Click Quietly rolls out new format
Twitter’s one-click video is now open to all advertisers, Adweek has discovered. Twitter confirmed that the more desirable video format is now open to all brands, and not just Amplify partners who started using such easy-play videos in March.
Facebook to give Page owners new video analytics, including unique views and audience retention
Facebook announced a number of new video metrics today that will allow brands and advertisers to better understand how their clips are performing on the social network.
Media Post http://bit.ly/1in8pn1
Video Series Triples Rold Gold’s Facebook Fans
A humorous video series for Rold Gold’s new Pretzel Thins has boosted the brand’s Facebook-page “likes” by more than 3.5 times in under seven weeks, reports Frito-Lay North America. The series, “House of Gold,” is a reality-TV spoof that features the adventures of the “Gold sisters” — three Pretzel Thins who made a fortune by creating a dating app, and have now moved into a mansion in a wealthy neighborhood. Other Frito-Lay snacks make guest appearances on the program.
Media Post http://bit.ly/1o2jBx7
GoPro Sees Future as ‘Content Company’
GoPro, the maker of small mountable cameras that have been embraced by sports enthusiasts and filmmakers, said it’s making moves to become a larger player in the entertainment industry and expand its brand beyond just hardware and more around the visuals its devices are used to producing.
‘Big Bang Theory’ Will Stream Again in China, Expo Exec Predicts
Raymond Cheng, chief operating officer of the upcoming U.S. China Film & TV Industry Expo, expressed optimism Mondaythat “Big Bang Theory” will be made available for streaming to Chinese audiences after the hit American comedy suddenly vanished in the region last month.
The Young Turks and the Future of News on YouTube
Former MSNBC commentator Cenk Uygur turned down a cable TV gig to focus on his online news network, The Young Turks, which now has 1.9 billion views. Here’s why he thinks the tide is finally turning for new media.
Fast Company http://bit.ly/1g5kJIu
Tags: Amazon, Big Bang Theory, College Humor, Collins Ave, Comedy Central, CW Seed, facebook, FIFA, fullscreen, google, GoPro, instagram, Katie Couric, Key and Peele, maker studios, Netflix, Orange Is the New Black, PBSDS, Pemberley Digital, portal A, twitter, TYT, Vevo, Vine, World Cup, Yahoo!, youtube