Tuesday 5.6: News to Know

/ May 6, 2014

Digital video industry news today

DCNF: PBS Digital Studios to Experiment with Bernie Su and Pemberley Digital on Scripted ‘Frankenstein’ Series

PBS Digital Studios is partnering with Pemberley Digital and writer-director Bernie Su to adapt Mary Shelley’s “Frankenstein.” The show, titled “Frankenstein, MD,” will also serve as PBS Digital’s first scripted project.


VideoInk http://bit.ly/1j7TuC9


Media Post http://bit.ly/1kIiWf4


Media Post http://bit.ly/1sfZ33I


THR http://bit.ly/1mwi1UF


Variety http://bit.ly/1uqILqI

Newfronts Update

DCNF: Vevo Amplifies ‘Certified’ Program with Live Events, Partnership with Twitter

At its third-ever Newfront presentation, Vevo announced a major expansion in original and live programming, as well as a marketing partnership with Twitter to drive additional views.

VideoInk http://bit.ly/Qa4C5k

Media Post http://bit.ly/1rYOtMs

Variety http://bit.ly/1j5JRni


DCNF: Key & Peele Set Comedy Web Series with Maker Studios

Keegan-Michael Key and Jordan Peele have sold a show to Maker Studios. The duo, behind the Peabody Award-winning sketch comedy series “Key & Peele,” in partnership with Principato-Young Entertainment, will produce “Ithamar Has Nothing to Say.”

VideoInk http://bit.ly/1nlcGfK

THR  http://bit.ly/1omGjNU

Variety http://bit.ly/1iYFcP5


Opinions & Analysis

YouTube Creator Points Out Why The ‘Google Preferred’ Program Could Be Screwing Your Channel

So … we got this brilliant letter today from a YouTube Creator that did the research on exactly why the Google Preferred program doesn’t work. We thought it was excellently written and also funny. Normally we would just slap our names on her work and call it a day, but, well, maybe we’re getting less saucy in our old age. Or maybe we’re just lazy? Long story long, we thought it would be way better if we just printed her whole damning letter in its entirety. That way if Google and their would-be advertising cronies decide to reward someone for publicizing what seems like a pretty major design flaw, they’ll put her name on the check too (maybe in slightly smaller print).

NMR http://bit.ly/1jx3wMP


Deals & Signings

Fullscreen’s Head of Production Moves to Portal A

Fullscreen’s head of production Jacob Motz has left the multi-channel network to join Portal A, the digital studio behind the AARP series “Takei’s Take” and last year’s YouTube Rewind video.

VideoInk http://bit.ly/1myh0LL


The Online Video Ecosystem Explained: The Main Players And Conflicts In A Fast-Growing Industry

Internet traffic has exploded. That’s largely thanks to the growth of video streaming services such as Netflix, YouTube, iTunes, and Twitch. Video files are massive in data terms, and rather than traveling over the open web unaided they often require sophisticated infrastructure to get them from content providers to audiences.

Business Insider http://read.bi/1ngKPQy


Longform Video Gets Most Ads, But Shorts Get The Audiences: Report

Long-form videos continue to grab the most online advertising. But creators who want to build big audiences also need short content, according to a report from Freewheel, an ad-monetization tech company. ”Long-form (content) leads the way,” said Brian Dutt, director, advisory services for Freewheel, who presented the company’s quarterly report on online video and advertising trends this morning at Digital Hollywood in LA. “Content monetization continues to grow, up 29% year-over-year.”

Deadline http://bit.ly/Rk9BBK


Publishers go it alone with their own video hubs

The fish-where-the-fish-are era is giving way to a return to the days of the proprietary portal. Look no further than video, where the vogue for setting up shop on a huge outlet like YouTube is seemingly passe as several publishers look to go it alone with their own video platforms.

Digiday http://bit.ly/1kRMDfl


World Cup Viewers Plan to Keep Up by Multiscreening

The 2014 FIFA World Cup soccer tournament may not kick off in Brazil until next month, but viewers are already planning on how they’re going to watch the matches. And based on polling conducted by Instant.ly for YuMe, digital devices are reshaping game viewing.

eMarketer http://bit.ly/1myDmIH


What Would Couric as “Today” Fill-In Mean for Yahoo Deal? Nothing (And Everything).

The New York media scene today went full a-twitter — not to be confused with Twitter in any way, although it is just as shrill — at the prospect that perennial television news star Katie Couric is being bandied about as a potential temporary replacement for “Today” show co-host Savannah Guthrie, who will be going on maternity leave in late summer for a few months.

Re/code http://on.recode.net/1g5hwbT


Lessons of Big TV Sink In at Digital Content Newfronts

Digital Players Present TV-Like Content and Plan to Spend TV-Like Dollars on Marketing

AdAge http://bit.ly/1iiv6sq


Youtube vs. Facebook: Only One Of These Still Has An Audience

We are closing in on the midway point of 2014 and it’s shaping up to be the year online video reaches its tipping point in capturing brand dollars.

BetaBeat http://bit.ly/1sbfC0I

Streaming Video News

‘Orange Is the New Black’ Renewed for Third Season According to Series Star

The second season of Netflix’s critically acclaimed prison dramedy “Orange Is the New Black” is set to premiere on June 6. But according to the show’s star Laura Prepon on Instagram, Netflix has already picked up the show for a third season.

VideoInk http://bit.ly/Rk5OVd

AdWeek http://bit.ly/1fMkTtz

Deadline http://bit.ly/1o0GGAe


A big bet, backed by lots of data: why Netflix renewed Orange is the New Black

Orange is the New Black will be back, and then some: Netflix just renewed its hit show for a third season a month before the second season premieres on the service.

Gigaom http://bit.ly/1iYjrPk


CW Seed Sets Original Slate Including ‘LA Rangers’ & ‘Whose Line Is It Anyway?’ Webisodes

CW Seed, the digital-only studio of The CW, said today it has set summer premieres for LA Rangers, created by and starringHart Of Dixie star Wilson Bethel, and webisodes of the network’s improv show Whose Line Is It Anyway? Four more original series have landed summer bows: an untitled comedy from Alloy Entertainment, previously announced fashion series The Kelly Cutrone Project; The Real Backpackers, a companion to the broadcast seriesBackpackers; and Veronica Mars spinoffPlay It Again, Dick.

Deadline http://bit.ly/RmrDDb

Variety http://bit.ly/SwBg3r


Dreama Walker Cast In Amazon Pilot ‘Cocked’, Jocko Sims Joins ‘Masters Of Sex’

Don’t Trust the B—- alumna Dreama Walkeris set to-co-star opposite Sam Trammell in Amazon Studios’ dramedy pilot Cocked. Written by Samuel Baum and Sam Shaw, Cocked centers on Richard Paxson (Trammell), a Washington D.C. management consultant who’s estranged from his father Wade and brother but is pulled back in to the fray of his family’s gun manufacturing company after a corporate rival, run by their uncle, moves to take them over. Walker will play Wade’s illegitimate daughter Tabby, who now works in marketing for the Paxson Firearms company and butts heads with Richard.

Deadline http://bit.ly/1sfWZZz

Media News

From Vine to TV: Alx James Signs with Reality-TV Producer Collins Ave

Collins Avenue, a LA-based producer of reality programming, has signed Vine star Alx James to an exclusive reality TV development deal.

VideoInk http://bit.ly/1kHaPOD

NMR http://bit.ly/QaanQH

Deadline http://bit.ly/1kSJw6S


CollegeHumor’s ‘Coffee Town’ Goes from Digital to HBO

Almost a year after releasing its debut feature film on digital platforms like iTunes and Amazon Instant Video, CollegeHumor has selected a traditional-media brand for the film’s latest domestic window.

VideoInk http://bit.ly/1jx0yI5


Twitter Video Ads Now Play With One Click Quietly rolls out new format

Twitter’s one-click video is now open to all advertisers, Adweek has discovered. Twitter confirmed that the more desirable video format is now open to all brands, and not just Amplify partners who started using such easy-play videos in March.

AdWeek http://bit.ly/1sfWheX


Facebook to give Page owners new video analytics, including unique views and audience retention

Facebook announced a number of new video metrics today that will allow brands and advertisers to better understand how their clips are performing on the social network.

TNW http://tnw.co/SsGWv4

Media Post http://bit.ly/1in8pn1


Video Series Triples Rold Gold’s Facebook Fans

A humorous video series for Rold Gold’s new Pretzel Thins has boosted the brand’s Facebook-page “likes” by more than 3.5 times in under seven weeks, reports Frito-Lay North America. The series, “House of Gold,” is a reality-TV spoof that features the adventures of the “Gold sisters” — three Pretzel Thins who made a fortune by creating a dating app, and have now moved into a mansion in a wealthy neighborhood. Other Frito-Lay snacks make guest appearances on the program.

 Media Post http://bit.ly/1o2jBx7


GoPro Sees Future as ‘Content Company’

GoPro, the maker of small mountable cameras that have been embraced by sports enthusiasts and filmmakers, said it’s making moves to become a larger player in the entertainment industry and expand its brand beyond just hardware and more around the visuals its devices are used to producing.

Variety http://bit.ly/QacILj


‘Big Bang Theory’ Will Stream Again in China, Expo Exec Predicts

Raymond Cheng, chief operating officer of the upcoming U.S. China Film & TV Industry Expo, expressed optimism Mondaythat “Big Bang Theory” will be made available for streaming to Chinese audiences after the hit American comedy suddenly vanished in the region last month.

Variety http://bit.ly/1kHjHUn


The Young Turks and the Future of News on YouTube

Former MSNBC commentator Cenk Uygur turned down a cable TV gig to focus on his online news network, The Young Turks, which now has 1.9 billion views. Here’s why he thinks the tide is finally turning for new media.

Fast Company http://bit.ly/1g5kJIu



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