Tuesday 6.24: News to Know
You Can Now Watch Free TV Episodes From Amazon On Your iPhone Or iPad
Amazon’s latest update to its Amazon Instant Video app for iOS now includes free, ad-supported first episodes of select TV shows that non-Prime members usually wouldn’t get to watch.
Business Insider http://read.bi/1v1wR46
Opinions & Analysis
Why Are Instavids Getting Less Shares than Vines or YouTube Videos?
Video on Instagram was launched with a good deal of fanfare a year ago on June 20, 2013. But its first birthday came and went on Friday without much celebration. Heck, there wasn’t even a single Instavid of Kevin Systrom, the co-founder of Instagram, blowing out a lonely candle on a cupcake embedded in a solitary post on the Instagram blog. Meanwhile, the stats over on the Instagram press page proudly proclaim that 200 million active Instagram users have shared 20 billion photos, but they’re strangely silent about the number of videos shared in the last year. So, what’s going on? Why is Instagram treating videos like a feature that few users are using to “capture and share the world’s moments” on their iPhones or Android devices?
Left To Our Own Devices: 70% Say They Usually Stream Alone
I’ve heard it said that back when there wasn’t much competition for broadcast TV, soap operas got away with a lot of “adult” content because daytime viewers were usually home alone. Once-loaded topics such as pre-marital sex, extra-marital affairs or interracial romance were there for them to handle, if they wanted.
Media Post http://bit.ly/1lMNBea
Deals & Signings
Woven Names First Chief Creative Officer, to Grow Video Business
Woven, the digital media publisher behind male-focused sites like BroBible, Uproxx, Barstool Sports, and The Chive, has named its first chief creative officer. Ben Blank, a veteran producer of TV commercials and branded content, has taken the gig, tasked with growing the company’s video business across platforms.
Tremor Appoints Caine To Board Of Directors
Paul Caine, the recently appointed CRO of Bloomberg Media Group, has been appointed to Tremor Video’s board of directors, the company announced Monday. He will also serve on the board’s audit committee, per a release.
Media Post http://bit.ly/1masRsF
Streaming Video News
First Episode of ‘True Blood’ Final Season Now on Xbox
As the much beloved HBO series “True Blood” comes to an end with season seven, Xbox will once again open its video-playing services to fans of the vampire-ridden show. Since the season premiered on June 22, Xbox 360 and Xbox One users will be able to watch the first episode on the gaming console.
Audience Targeting In Video Takes Off: Rocket Fuel Unveils Guaranteed Model Featuring Nielsen, comScore Ratings
Rocket Fuel on Monday announced the launch of Audience Guarantee, a new way for marketers to buy video ads based on Nielsen Online Campaign Ratings (OCR) and comScore validated Campaign Essentials (vCE).
Media Post http://bit.ly/1miRQyU
Netflix Renews PBS Deal for Multiple Series and Specials
Netflix will continue streaming multiple PBS kids’ series, Ken Burns documentaries and other fare under an extension with the pubcaster covering subscribers in the U.S.
BrightSky Labs Will Make It Easy To Share Videos From Your GoPro
People love their GoPros. In 2013 alone, the company sold nearly 4 million of its durable, portable video cameras. And those cameras have been used to capture millions upon millions of videos, including everything from drones to action sports.
Why Nike Should Turn its Soccer Short ‘The Last Game’ Into a Series
With more than 53 million views on YouTube, Nike has a breakout hit with its animated short “The Last Game.”
Watch: ‘Orange Is the New Black’ Season 2 Highlight Reel
As the new Netflix highlight reel puts it, the ladies of Litchfield are back with conviction in the second season of “Orange Is the New Black.”
‘Downton Abbey’ Season 4 Now Streaming on Amazon Prime Instant Video
Amazon.com has added season four of British period drama “Downton Abbey” — the most-watched TV series on its Prime Instant Video service — with all episodes available today to members of the free-shipping program.
Ahead of its expansion, Netflix finds partners, foes in Europe
Netflix is getting ready to strike a partnership in Germany — but in neighboring Austria, it could soon get a new competitor.
There’s Now an Instagram-Only TV Series Because Our Attention Spans Are Shot Hey What’s That Over There
For many millennials, each weekday can feel like a never-ending trudge through a festering swamp full of tweets, status updates, likes, tags, Vines, snaps, listicles and quizzes.
The Haps With Apps
Dogs Drive Vine Views for Milk-Bone Builds more than 2,700 followers in month-long push
Dog treat brand Milk-Bone is wrapping up its first Vine initiative tomorrow, with some interesting results on what works on the six-second video app. Milk-Bone worked with VaynerMedia and its sister Vine agency Grapestory to produce seven pieces of branded video from four influencers over the past month.
Flipps Adds Slew of Kids Programming in Time for Summer
Flipps, the app that projects video from users’ phones to their TV sets, just added a library of children’s programming to their on-demand selection. Strategically planned for summer trips in which restless kids seek constant entertainment away from their home televisions, the company will make it possible to screen shows like “Angry Birds” in any TV-equipped hotel.
A Music Video Selfie App Could Help You Score A Spot On ‘The Voice’
StarMaker, the karaoke app with over 20 million users, wants to help aspiring musicians audition for The Voice, a reality television show that seeks out the talented singers.
Business Insider http://read.bi/1peD3bT
YouTube Fitness Star Keaira LaShae Signs with Lionsgate’s BeFit Network
BeFit, Lionsgate’s workout-centric YouTube network, has teamed with YouTube fitness guru Keaira LaShae on a new series called “Burn to the Beat.”
Dude Perfect and Copa90 Football Collaboration
Using collaboration and tentpole events to their advantage, Dude Perfect teamed up with Copa90 to bring viewers a football competition video timed with the World Cup in Brazil. The video pits Dude Perfect and his team of American soccer fans against British comedian Tom Deacon and several other football enthusiasts from the other side of the Atlantic.
Patreon Raises $15 Million to Continue Helping Creators Find Funding
Since launching just over a year ago in May 2013, Patreon has gained thousands of creators, from three at its launch to a current 26,000. In order to keep up with the number of creators it supports, the crowdfunding site has raised $15 million.
YouTube’s Proposed Contract With Indie Labels Was Leaked Online
YouTube’s row with some independent labels over the terms of the contract for its upcoming music subscription service has taken a new twist, with a version of the contract published in full online.
Business Inisder http://read.bi/1peCLli
Vice & Intel Spread Creators Project to Five New Countries
The Creators Project, a YouTube channel and hub of its own that showcases the technological arts, is expanding to five, new markets. The Vice and Intel collaboration is launching now in Italy, Japan, the Netherlands, Spain, and Mexico, according to Stream Daily.
DNews Google Hangout Series from Space Returns
DNews has found a quick route into space by joining up with NASA’s Jet Propulsion Laboratory for a relatively new Google Hangout series. “SpaceOut,” showcasing astounding topics in space like asteroids and meteors, features NASA’s JPL experts hosted by DNews anchors.
Comcast and NBC Universal’s Hackathon Winners Announced
Comcast and NBC Universal’s first ever hackathon took place this past weekend, emphasizing the theme, “Help Shape the Future of Media & Technology.” Competitors in the area of digital content and innovation were invited to the new NBCU Technology Center for prizes reaching up to over $5,000 in cash for the biggest winner.
DreamWorksTV’s Birk Rawlings on Bringing Shrek to YouTube
Last week, DreamWorks Animation and its subsidiary AwesomenessTV launched DreamWorksTV, a new YouTube channel focused on original live-action and animated programming for kids and families.
To learn more about the channel’s content and programming strategy, which includes producing 2-3 new pieces of content every day, VideoInk spoke with Birk Rawlings, head of animations for DreamWorksTV.
56% Of Viewers Ignore Online Video Ads, 20% Will Watch Every Time
A new report states that 56% of viewers skip video ads most of the time. While this statistic may not come as a surprise to anyone in the industry, more encouraging news comes in the form of 20% of respondents confirming that they are prepared to sit through video ads, and 24% of those questioned indicating that great video ad content will make them stick around until the end. The report, “Online Video: Look Who’s Watching Now” from Adroit Digital, also asked for feedback regarding optimal video ad length, and the shorter the better rings true for 46% of those who took part.
Facebook Updates Video Rankings to Include Watch Time
Watch Time has been an important metric – perhaps the most important – on YouTube for some time, and now Facebook has updated its own video ranking algorithm to factor in whether a user has watched a video, and for how long. Facebook confirmed in a blog post that this extra feedback on video content, alongside other well-known metrics such as shares, likes, and comments, will determine how video content is presented to a user in their own News Feed. Users who love watching videos can expect to see more of this type of content, and users who don’t engage as much will see less.
Facebook Says If You Like Video Then You’ll See More Of It Views double in past six months
Facebook is giving video views more weight in its News Feed algorithm, which determines what users see from brands and friends on the social network. The greater emphasis on video comes as more advertisers play with the format.Facebook also said today that video views doubled in the past six months.
ESPN SportsCenter Announces Relaunch With Shareability Parkour Video Promises viral hits
To herald ESPN’s new format for SportsCenter, the network tapped video agency Shareability to use its formulas to create an online hit.
Disney Not Pursuing Equity Stake in Vice Media
Reports suggesting that several major media conglomerates are interested in paying big money for a stake in Vice Media are overblown, multiple sources told The Hollywood Reporter on Monday.
It was revealed a few weeks ago that Time Warner was interested in taking a position in Vice that would value the hip and edgy new-media company at as much as $2.2 billion, up from the $1.4 billion it was worth a year ago when 21st Century Fox bought a 5 percent stake for $70 million.
Can a Career TV Exec Bring Ambitious Xbox Shows to Life?
The Microsoft exec develops interactive video for next-gen consumers.
AdWeek http://bit.ly/1qGPSuTTags: Amazon, Amazon Prime Video, BeFit, BrightSky, Comcast, Copa90, disney, DNews, Downtown Abbey, dreamworkstv, DudePerfect, espn, facebook, Flipps, GoPro, instagram, Intel, Jordan Levin, lionsgate, Milk Bone, NBCUniversal, Netflix, Nike, Orange Is the New Black, Patreon, pbs, Rocket Fuel, Shareability, Shrek, Sportscenter, StarMaker, The Voice, Tremor, True Blood, Vice, Vine, woven, Xbox, youtube