Tuesday 6.3: News to Know
Maker Studios to Shed a Tenth of Its Workforce
Maker Studios, the multi-channel giant recently acquired by Disney, plans to lay-off about 10% of the 380 or so employees on its staff.
Business Insider http://read.bi/1tEnsid
Bloomberg TV http://bloom.bg/1tEptet
Opinions & Analysis
Why Video Games and YouTube Are a Perfect Match
YouTube is the biggest video site on the planet by a wide margin for a simple reason: It has something for everyone. Regardless of what your interest or passion is, the site allows you to create, watch, share, and talk about videos to satiate that appetite.
A Video Is Not Just a Video
The evolution of video technologies has hyper-changed and hyper-charged the advertising and publishing industries. Multiple cycles of maturation and hype have occurred over the past two decades, and we are still only at the beginning of what’s actually possible. Video technologies are now revolutionizing how humans shop, entertain, and communicate.
Why Google Is Right To Be Worried Over Yahoo’s Plan to Rival YouTube
YouTube should pay close attention to the chirping. YouTube Partners have long-chafed over the standard revenue split, where Google takes 45% of ad revenue, so chirping is normal background noise. If the video creator community suddenly gets quiet later this summer, then an awful lot of YouTube partners have probably signed non-disclosure agreements with Yahoo along with contracts that promise them more generous revenue-sharing deals, or fixed ad rates that are significantly higher than YouTube is currently delivering to partners. So, if the canaries stop chirping, that’s when YouTube needs to worry.
Streaming Video News
Amazon’s Deal for ‘Fireman Sam’ Should Interest Film and TV Studios
Amazon has a deal with HIT Entertainment, the producers behind preschool hits such as “Bob the Builder” and “Barney,” to exclusively distribute episodes of its Welsh TV hit “Fireman Sam” via Prime Instant Video.
Netflix updates its Playback Service to more efficiently stream video
Netflix built its revamped service using building blocks it calls processors; these allow for the company to cut up various tasks and calculations and then automatically stitch them together in a way so the total product does not get impacted.
Ryan Seacrest to Produce ‘Best of DigiFest NYC’ Live Stream
Ryan Seacrest is producing a live stream of the sold-out DigiFest NYC, a YouTuber concert and festival that is set to take place on Saturday, June 7. Titled “The Best of DigiFest NYC,” the live stream will be comprised of performances from the festival’s main stage. It will air from 3pm to 11pm ET on Seacrest’s YouTube channel, which currently has more than 320,000 subscribers.
Hacking the YouTube ‘Playbook for Brands’: Thumbnails that Pop
While creating optimal metadata for your brand’s YouTube content involves a lot of ins and outs, making the perfect thumbnails for your videos requires only a few, simple guidelines to getting it right. Follow these and you should end up with eye-catching images regardless of what context viewers see them in.
YouTube Zombie Reality Competition Announces New Cast Members
The zombie bandwagon is a pretty lengthy one at this point, and it’s about to grow even more come autumn. Unlike all of the other zombie shows out there, however, this new web series will take a decidedly different angle…the reality one.
‘Game of Thrones’… Remixed
Each week, HBO’s “Game Of Thrones” inevitably breaks hearts and the social media world blows up accordingly. Last night’s “The Mountain and the Viper” was no exception as another beloved character met a particularly gruesome end and Twitter basically exploded. (What, too soon?)
FremantleMedia North America Uncorks New Digital Studio Tiny Riot
FremantleMedia North America has launched Tiny Riot, a new digital content studio that brings the producer-distributor’s digital initiatives under one umbrella.
Small Screen Plugs into Vidible’s Content Exchange
Small Screen, a multi-channel network specializing in food and drink content, has inked a deal with video syndication startup Vidible for content management, delivery, monetization, and measurement.
The Top 20 Most Shared Online Video Ads For May 2014
Just where is the line between music video and full-blown ad? If this month’s chart is anything to go by, it’s a question we are going to be asking more and more this year. Strutting its stuff in the number one spot is a video that could equally be argued as either. “La La La Brazil 2014”, starring features Colombian pop princess Shakira, was created by Danone to launch its new Activia range and School Meals initiative. Not that Danone has any doubts whether it’s a full-blown ad or not. It proudly announces the South American superstar’s support for the yoghurt brand’s new ‘Dare to Feel Good’ campaign, calling it a “commercial” and a “dance-themed creative”.
Kargo, Moat Serve Mobile Video Metrics Will show how long ads play and whether they were viewable
Mobile ad company Kargo and measurement firm Moat are collaborating to provide mobile video analytics to give brands and publishers further insight into who is viewing their spots and for how long.
AdWeek http://bit.ly/1mNDHHiTags: Amazon, DigiFestNYC, FremantleMedia, Game of Thrones, google, hbo, HIT Entertainment, Kargo, maker studios, moat, Netflix, News2Know, ryan seacrest, Small Screen, tiny riot, vidible, Yahoo!, youtube