Tuesday 7.1: News to Know

/ Jul 1, 2014

Digital video industry news today

Yahoo Saves ‘Community,’ Orders Sixth Season of Cult Favorite

“Community” will get a sixth season, after all, and it will be on Yahoo. Sony Pictures Television, the producer behind the critically acclaimed but ratings-starved comedy, has announced that the show will return for a 13-episode sixth season on Yahoo Screen this fall.

VideoInk http://bit.ly/1iQVmRS

Deadline http://bit.ly/1qsqGbO

NYT http://nyti.ms/V7zmXW

TechCrunch http://bit.ly/1o3tiI2

Business Insider http://read.bi/1vrReYt

AP http://apne.ws/1z44BTs

The Wrap http://bit.ly/1qLeTD5

GigaOm http://bit.ly/1okBZj0

VentureBeat http://bit.ly/1mQtSet

TheVerge http://bit.ly/1mQudOv

TNW http://tnw.co/V7CtPq

Wired http://wrd.cm/TM2N0J

Opinions & Analysis

VidCon: Brands & Media Companies, If You Miss It, You Don’t Get It (and You Will Be Left Behind)

VidCon 2014 –  like the 1892 Chicago World’s Fair that heralded a new era of disruptive technology (how do you like that reference?) — this may be the event upon which we look back and say, for media companies, brands, and marketers, “This was the moment that defined the mainstreaming of premium short-form video content and consumer engagement via technology and the fundamental overall transformation of the media and marketing business in general.”

VideoInk http://bit.ly/1okzVHV


The Three Biggest Trends Coming Out Of Vidcon This Year

Bigger than ever, the crowd at the Anaheim Convention Center swelled to well over last year’s estimated 12,000 attendees, as brands, fans and the entire industry flocked to Orange County.

Beta Beat http://bit.ly/VCqlqp


Being a YouTuber Is Now a Real Business

Berserking teen girls may forever be a staple of Vidcon, but the YouTube stars they worship have done a lot of growing up in the past year. And in turn, so has their industry.

Mashable http://on.mash.to/Tzz0YP


4 Things We Learned At VidCon 2014

Every year NMR goes to VidCon, we learn a little bit more about our industry, ourselves and the trends that are up and coming. Last year we learned that gaming was gonna be HUGE, that we can’t fly off the roof of the convention center without our lucky wizard cloak (we’ll miss you, Joey), and that nobody cares about crowdfunding panels.

NMR http://bit.ly/1z4VZvJ


Here’s What Happens On YouTube Every Minute

Today, people use YouTube almost as much as they use Facebook. Its top stars have gained incredible followings and are raking in the cash.

Business Insider http://read.bi/VAR7PN


Making Money From YouTube, Video Channel Content Beyond Advertising

The rise of video content and channels on YouTube makes it more difficult for channel owners to generate revenue — but those who find a following can bring in tens of thousands, even millions, of dollars annually. Some turn to advertising, while others connect with fans through merchandise.

Media Post http://bit.ly/1rTxfll


Why TV Is Still Screwed Despite The Aereo Ruling

There has been a major shift away from appointment TV to on-demand viewing, beginning with the DVR, followed by Netflix, and now partially fulfilled by hundreds of OTT on-demand apps, from HBOGO to Crunchyroll.

Business Insider http://read.bi/1jG4raR


Streaming Video News

HBO Puts ‘The Leftovers’ Pilot on Yahoo Screen, Not YouTube

In recent years, HBO has made a practice of making series and season premieres of its original shows available online for free — it’s a way for people to sample the content in the hopes that it convinces them to pay for HBO. (On a smaller level, it could also be seen as a way to boost interest and viewership for a series, regardless of whether the online viewer is an HBO customer or not.)

VideoInk http://bit.ly/1iQXfxQ

VentureBeat http://bit.ly/TLZmqK

Variety http://bit.ly/1vrWj2Q


A new (legal) Aereo? FilmOn launches in 18 cities

The idea that virtually no live and local TV is available on the web suggests a sector that’s ripe for disruption. Aereo was to be that disruptor, but the Supreme Court cut it down in its prime last week.

Now, another company with novel streaming technology hopes to step in to fill the void: FilmOn.

VentureBeat http://bit.ly/Tzzkqd

GigaOm http://bit.ly/1qfvcsx


Amazon blames screensaver bug, not ‘ASAP’ feature, for Fire TV data drain

Amazon’s Fire TV sucks up as much as 80GB of data per day for some of its owners, but the cause isn’t Fire TV’s “ASAP” feature, Amazon claims. Instead, the company tells VentureBeat that a catastrophic screensaver bug is responsible.

VentureBeat http://bit.ly/1o3tN4X

GigaOm http://bit.ly/VCqERX


Say hello to the Netflix Security Monkey

Once again, Netflix steps into the fray, open sourcing code it’s used on its own Amazon Web Services implementations so others can avail themselves of it.

GigaOm http://bit.ly/1iQZykn


‘Rocky’ Movies Drop From Netflix on July 1, Then Will Return Aug. 1

AMC to air ‘Rocky’ marathon with first five films July 3-4, with repeat viewings later in month

Variety http://bit.ly/VCrpuf

Aereo Updates

Aereo CEO Asks Consumers to Rise Up and Fight for Aereo

Six days after the Supreme Court said Aereo’s business model violates copyright law, the company’s CEO took his fight to the streets Tuesday, asking Americans to rise up and demand the right to beam broadcasters’ signals to their computers — while paying Aereo’s fee to do so.

The Wrap http://bit.ly/1pGRoOk

YouTube News

Top 5 BBQ Videos on YouTube: ‘Recipe’ Search Spikes in July

In honor of July 4, when “recipe” video searches spike each year on YouTube, we’re taking a look at how food videos fare overall on the digital video platform. As it turns out, they fare well.

VideoInk http://bit.ly/1m5v8tI


YouTube’s Product and Engineering Chief of Staff Departs in Executive Shuffle (Updated)

YouTube’s product and engineering chief of staff is leaving the online video site to join Google’s search team. The departure of Satyajeet Salgar reflects a reshaping of YouTube under Susan Wojcicki, the veteran Google advertising executive who took over as head of the site in February.

Re/code http://on.recode.net/1lvEYAL


Did YouTube’s Own Advertising Campaign Pay Off For the Site?

From early April to mid-May 2014, YouTube ran an ad campaign to promote three of the biggest YouTube stars with ads appearing across TV, magazines, and out-of-home advertising as well as on Google-owned properties. The three partners that YouTube chose to feature for the first phase of this ad campaign were Michelle Phan, Bethany Mota, and Rosanna Pansino.

ReelSeo http://bit.ly/VCrRJ4


8 Ways YouTube Will Be Changing How You Create Videos

Professional YouTube video creators and amateurs alike will soon get new tools for refining their work and expanding audiences.

RWW http://bit.ly/1mQtyN1


EU’s Almunia says could probe Google’s YouTube dominance

Europe’s antitrust chief said on Monday he could investigate Google’s YouTube if he saw any attempt by the company to abuse its dominant position in online video searching.

Reuters http://reut.rs/1rcfiRn


YouTube Network AwesomenessTV Grabs Money Right Out of Television’s Hand

It finally happened! Online video is taking money right out of TV’s hands. AdAge reports that AwesomenessTV, the teen-focused YouTube network acquired by DreamWorks Animation last year, has persuaded Royal Caribbean cruises to pull money directly from the TV advertising budget and spend it on web programming instead.

NMR http://bit.ly/1qfv4t1

Media News

Asian Video Platform Viddsee Launches New Series ‘Get Social’

Viddsee, an online video platform focused on Asian content, has launched its latest web series “Get Social.” Described as a mockumentary about a social media startup, “Get Social” tells the story of four twentysomethings trying to navigate their lives while working at ROFL, a social media marketing agency. The main character, played by George Young, is a trust-fund baby who founded the agency after shunning his family’s business to strike out on his own.

VideoInk http://bit.ly/1ka4EmH


Recent Nielsen Report Shows Spiked Viewing of Video on Demand

Video on demand has become a much bigger part of the typical American’s viewing landscape. Data from Nielsen’s Q1 2014 Cross-Platform Report supports this, showing a huge increase in VOD viewing throughout the nation in the past two years.

VideoInk http://bit.ly/1pGQodf


NowThis News Buys Video-Distribution Platform Cliptamatic

NowThis News, a socially ubiquitous news video provider, has acquired a company that will make it easier to distribute content across different social platforms.

VideoInk http://bit.ly/1mF2UBW

TechCrunch http://bit.ly/1lJlbCD


Network A to Debut New Motorsports Series, ‘Garage Tours’

Network A, home to sports and adventure programming, is coming out with a new series called “Garage Tours.” Debuting tomorrow, the show will explore a variety of garages around the US that service professionals in the world of motorsports.

VideoInk http://bit.ly/1vrTJtJ


European MCN Zoomin.TV Sets Up Shop in the US

Zoomin.TV is not a familiar name in the United States, but the Amsterdam-based MCN is looking to change that, and soon. Despite its stealth status, the European content network draws roughly 25 percent of its views from the United States.

NMR http://bit.ly/1iVdJVs

Univision and Telemundo Are Battling It Out on a Digital Front Can Comcast’s ownership help tip the scales?

Alicia Menendez is a digital and mobile junkie. The 30-year-old host of Alicia Menendez Tonight, a weeknight talk program about sex, money and power on Univision and ABC’s joint-venture news network Fusion, is practically fused to her mobile device, even when she’s watching TV. “I just want them in tandem. One augments the other,” she says one evening after filming a segment at the Univision/Fusion Newsport headquarters in Doral, Fla., just outside of Miami.

AdWeek http://bit.ly/1mgSQok


MarVista Entertainment Launches New Digital Division

MarVista Entertainment has launched a digital entertainment division to expand the company’s distribution capabilities and license original and acquired content to digital platforms throughout North America.

Variety http://bit.ly/1raQl8R

Context: New Standard For Online Video Advertising

Context is a topic often covered among advertisers. The goal of reaching an audience with a relevant message is age-old, and technology has allowed us to get better and better at it with targeting. Online video advertising spend is growing rapidly, and we’ve truly passed an inflection point at the level of relevance possible. What was rare or very expensive in the early days of online video is now commonplace, and the idea of context in online video advertising can take on many forms.

Media Post http://bit.ly/1m5y09M

Creator Profiles

5Qs with…Matt Gielen, Director of Programming & Audience Development at Frederator Studios

After scouring the YouTube videos of platform successes like Michelle Phan, Shay Carl, and Hannah Hart, Matt Gielen, the director of audience development at Frederator Studios, used what he learned to pen the ebook, “The Ten YouTube Commandments.” The book includes all of the tried and true practices of YouTube’s big names, plus information Gielen himself has learned in his time at Frederator and beyond.

VideoInk http://bit.ly/1m5vD75


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