Tuesday 7.22: News to Know
Netflix Tops 50M Global Subscribers
Netflix has surpassed 50 million streaming subscribers for the first time, the company announced via its Q2 2014 earnings report. The streaming service ended Q1 2014 with 48.35 members across all of its global territories, a number that rose to 50.05 million by end of Q2.
NY Times http://nyti.ms/1n9Rz1Z
Business Insider http://read.bi/1p9IAgz
The Wrap http://bit.ly/1rnZqtL
Opinions & Analysis
8 Takeaways from Netflix’s Q2 2014 Earnings Report
Netflix posted another positive earnings report, announcing that it had topped 50 million streaming subscribers for the first time by the end of Q2 2014.
Brands ‘Like’ Owned Destinations Over Social Channels (Study)
Facebook and YouTube may be the twin beasts of social video marketing. But according to the findings of a new study released by native video ad platform Jun Group, brands are now more inclined to drive consumers to platforms that they fully control.
Deals & Signings
Top Machinima Exec Joins Russell Simmons’ All Def Digital
Russell Simmons’ All Def Digital has hired its first president and chief operating officer: Sanjay Sharma, who comes to the company from Machinima, where he served as EVP of strategy and business development.
The Wrap http://bit.ly/1pAh7Dk
Zefr Taps Agency World for New Marketing Boss
Venice-based YouTube marketing and analytics startup Zefr has named veteran agency executive Dave Rosner as its new senior vice president of marketing. In the role, Rosner will be responsible for leading the company’s marketing efforts. This includes establishing Zefr’s positioning as well as managing marketing and communications activities. He will be based in New York.
Media Post http://bit.ly/1p6bhZ5
Streaming Video News
‘Snowpiercer’ Finding Success on VOD Services
Sometimes, movies just manage to do better on the home video front, either as an on-demand release or through sales in Blu-Ray or DVD formats. One movie that proves this theory is “Snowpiercer,” the American language debut of Korean director Bong Joon-ho.
Simpsons World Digital Hub Is Coming in October
When FXX won a bidding war last year to bring every season of “The Simpsons” to cable television for the first time, the deal also gave the burgeoning network non-linear and VOD rights to the animated show’s entire library.
Twitch for Android adds support for offline profiles and chat
Video game streaming service Twitch has released version 3.0 of its Android app, adding new profile pages and chatrooms for broadcasters when they’re offline.
Netflix Won’t Own Binge-Viewing for Much Longer
When Netflix first started negotiating distribution deals for television shows, the standards and prices were set by a decades-old syndication strategy. That meant that Netflix made deals on content that had no interest to affiliates and cable stations – serialized dramas and shows that had yet to reach the 80-100 episode threshold.
At Netflix, International Is the New Black
The red envelope is fading fast, but Netflix’s budding international streaming business is making up for lost revenue.
Netflix Boosted by World Cup TV Sales in Latin America
The World Cup is fueling Netflix Inc. (NFLX)’s global ambitions. The dominant online-subscription service posted second-quarter customer gains that beat its own forecast, reaching more than 50 million subscribers worldwide, according to a statementyesterday. Soccer fans in Latin America snapped up Web-linked TVs for the World Cup and then signed up to stream shows like the hit series “Orange Is the New Black.”
The Haps With Apps
Adidas, Champs Sports Want You to Watch Their New Web Shows on Instagram Episodic content, 15 seconds at a time
Don’t head to YouTube to check out Adidas’ latest Web series. The sports shoes and apparel company partnered with Champs Sports to create four different online shows that will live on the Instagram but still mimick the TV-watching experience. #adicolorTV debuted on Friday and will run for six weeks. To tune in, viewers will have to head over to the champsports’ Instagram page.
Aereo reveals appallingly low subscriber numbers
Last month, the Supreme Court ruled that TV streaming service Aereo was in violation of the Copyright Act, leaving the company dead in the water. But even if things had gone differently, paperwork from the US Copyright Office suggests that the startup was already in trouble.
Awesomeness Music Is Ready for Showtime
With a multi-channel network, a television show, and feature-length films already in the books, AwesomenessTV is now ready to tackle music. The company has partnered with Universal Music, Loud Records founder Steve Rifkind, and hip-hop producer Russell Simmons to form Awesomeness Music. Interestingly, the label has been around for close to a year, but is now ready to get going with a few albums scheduled to roll out in the coming months.
Music label sues YouTube “beauty bestie” over unlicensed songs
YouTube can help unknown musicians and performers gain an audience — but it can also create tension when a performer like Michelle Phan, who is now snared in a copyright dispute, becomes famous.
The 10 Most Watched Ads on YouTube in June The World Cup, Father’s Day, beer ads and more
When Beats by Dre released its brilliant World Cup spot, “The Game Before the Game” early last month, we wondered if the headphones company had outplayed Nike at its own game. Well, the YouTube numbers are in—and Nike is doing just fine, thanks.
Tremor To Run PSA Campaign Promoting Video Viewability Standards
Video ad tech company Tremor Video on Monday announced it will run a pro bono campaign to educate the industry on video viewability standards. The PSA campaign will consist of four million impressions, per a release, and supports the 3MS Creative Contest, which is also intended to shine a light on the new video viewability standards.
Media Post http://bit.ly/1n9PmDC
YouTube, Google+, LinkedIn Lose Share Traffic
By at least one measure, YouTube, Google+, LinkedIn, and Reddit are all dramatically declining in value. According to new research, each site saw its share of Web traffic referrals nosedive over the past year.
Media Post http://bit.ly/1lqeZeXTags: Addias, aereo, AllDefDigital, Android, AwesomenessTV, facebook, FXX, google, instagram, Jun Group, linkedin, Machinima, Netflix, News2Know, Orange Is the New Black, Reddit, Russell Simmons, Simpsons, Snowpiercer, Tremor Video, twitch, VOD, youtube, ZEFR