Tuesday 7.29: News to Know
Fox Sports Digital Teams with Sporting News Media to Own Sports Category Online
The efforts to dominate the sports category online continue with today’s latest news from Fox Sports Digital which announced that it will be teaming up with Sporting News Media. By combining the distribution reach of Fox Sports Digital’s FOXSports.com and Sporting News Media’s SportingNews.com and Goal.com, the new entity, which will be classified quite aptly by Comscore as “Fox Sports Digital – Sporting News Media”, is said to now have an aggregate reach of nearly 55 million sports fans monthly.
Media Post http://bit.ly/1kkMfcF
Opinions & Analysis
5Qs with…Jon Skogmo, Founder and CEO of Jukin Media
With the copyright issue on YouTube recently in the spotlight thanks to Michelle Phan’s music lawsuit and the (alleged) purchase of Twitch by Google (which would potentially mean new rights hurdles for Twitch-streaming Let’s Players to jump through), VideoInk caught up with Jonathon Skogmo, the founder and CEO of Jukin Media and former television producer. A company focused on monetizing content for creators and brands on the web, they’ve recently created a new VP of legal role, filled by Joe Moschella, to help focus on rights management in the digital space.
BuzzFeed Video Is Trying to Change the Definition of Branded Content Wants consumers to follow marketer content just like editorial
With hits like Purina’s Dear Kitten (approaching 14.7 million views), Purina’s A Cat’s Guide To Taking Care of Your Human (5.8 million views and counting) and Clean & Clear’s Awkward Things We All Do In Our Teens But Would Never Admit (almost at 1.8 million views), BuzzFeed Video is arguably one of the biggest names that produces millennial-targeted branded content.
Time To Expand HBO Go To The Cable-Less?
People are perpetually seeking the sure sign that cord-cutting is so rampant it threatens the entire cable ecosystem — and that movement create a huge advantage for online video. I don’t see that happening. I mean, wish it would. Probably won’t.
Media Post http://bit.ly/1nQSOnZ
Video Myth-Busters: Take One Step
There’s no question that video is booming, with more videos, creators, platforms and distribution channels than ever. For marketers, this has created a palpable sense of excitement and even a little bit of angst: so much to consider and so little time and budget!
Media Post http://bit.ly/Uzt0Qq
Deals & Signings
Defy Media Hires Mark Gall to Head Sales Staff
Defy Media just announced its hire of Mark Gall as the company’s new chief revenue officer. There, he will head the sales staff and focus on the digital content company’s advertising solutions.
AOL Teams Up With Havas In Programmatic
French advertising company Havas SA is teaming up with AOL in a programmatic ad-buying service, giving both companies a chance to enhance their presence in what many see as the hottest sector of advertising right now. Programmatic ad buying services, automated systems for buying and selling of ad space, is becoming increasingly popular as a cost-efficient way for marketers to target Web surfers based on consumer data and their Web-browsing history.
Media Post http://bit.ly/1nDmlAD
Streaming Video News
Streaming Games Success is Elusive
We’ve been hearing about the potential for game streaming for years, and the concept has progressed from incredulity to technology to business. Yet, for all its potential, streaming games (in all its various forms) has yet to make a significant impact on the game industry. New players are entering the market, and old ones are re-tooling their offerings, but it’s not clear that market will ever respond positively.
German broadcaster next to build Netflix competitor
Germany’s public broadcaster ARD is getting ready to build a Netflix competitor, again: ARD revealed in a recent fiscal filing that it is talking to producers and others about building an online video portal, according to a report from Germany’s Funk Korrespondenz (hat tip to Broadband TV News).
Comedy Central Launches Improv Sketch Show Based on Viewer Tweets
Comedy Central is looping fans into a virtual nightclub with short-form digital series “CC: Social Scene,” in which comics perform skits based on suggestions submitted via Twitter.
The Haps With Apps
This Popular ‘Viner’ Went Viral After Posting The Perfect Response To His Haters
Brandon Bowen is a popular “Viner” from Georgia. The teen, who has more than 85,000 followers on the social network, recently saw a lot of traction from a Vine he posted for his haters.
Business Insider http://read.bi/1nQRKQS
A ‘Vine Star’ Just Soared To The No. 1 Spot On iTunes In 37 Minutes — And You’ve Never Heard Of Him
Do you know who Shawn Mendes is? The honest answer is probably not. But get this: the 15-year-old Vine star (he has a massive following on the video-sharing platform that debuted in February 2013) released his first album Sunday night. And thanks to his loyal fans, Mendes rose to the top of the iTunes album charts in under 40 minutes.
Business Insider http://read.bi/1mYHDn6
The Fine Brothers’ React to 1 Million Subscribers in 5 Days
Established on July 22 on YouTube, The Fine Brothers’ new React channel has reached 1 million subscribers in just five days. As the brothers noted in a recent tweet, they consider the feat a world record.
Budweiser’s Made for Music Campaign Launches ‘Underground’ Series
Budweiser’s Made for Music campaign, launched last year with Jay Z and Rihanna, continues in 2014 with the six-part series “Made Underground.” The series follows Jamie N Commons and X Ambassadors as they travel from New York to London to Rio De Janeiro to Philadelphia searching for members of a new band of street performers.
Yelp Launches Video In App
Ahead of its second-quarter earnings report this week, Yelp on Mondayintroduced the ability for all users to post short videos of restaurants and other venues via its mobile app.
Media Post http://bit.ly/1uDp4ys
New Programming + Deals
International TV and movie streaming service DramaFever will bring a new slate of six new kids series to U.S. users this summer. The first two shows, 64 Zoo Lane and Pablo the Little Red Fox, are available on DF Kids. Pleasant Goat And Big Big Wolf will premiere on Aug. 4, Louie on Aug. 29, Lazy Lucy on Sept. 12 and Corneil & Bernie on Sept. 19.
Video Re-Mix Startup Coub Raises $2.5 Million From VC Fund Headed Up By VK.com Founders
There’s money in them loops — apparently. Coub, the Russian startup that lets you create and embed looped, 10-second video clips, has raised a new round of funding.
‘House of Cards’ Writer Beau Willimon Talks Career and Future of Television
It’s a name that went from obscurity to white hot faster than it took to binge watch 13 hours “House of Cards” Season One. For Beau Willimon – the pen-man behind Netflix’s hyper-popular series – the climb to scribe success has been anything but conventional by Hollywood standards.
VideoInk http://bit.ly/1lRGez6Tags: AOL, Beau Willimon, Budweiser, BuzzFeed Video, Comedy Central, Coub, Defy Media, DramaFever, Fox Sports, Havas, hbo, house of cards, Jukin Media, Netflix, the fine bros, twitter, Vice, Vine, Yelp, youtube