Tuesday 8.20: News to Know

/ Aug 20, 2013



FreddieW Produces Ad for New Taco Bell Doritos Taco

Freddie Wong and Brandon Laatsch, the duo behind the FreddieW YouTube channel, have produced a new video spot for a digital ad campaign tied to the launch of Taco Bell’s new Fiery Doritos Locos Taco.

VideoInk http://bit.ly/13OJ6nB

The Wrap http://bit.ly/19FgntB

July Sees Even More Gains in Online Video Consumption

According to new data released by comScore, more than 187.4 million Americans watched nearly 48.5 billion online videos in July.

VideoInk http://bit.ly/14gfL9l


Streaming Video News

NBC News Digital Births Original Video Arm

NBC News Digital Group has created an Original Video Unit, an in-house production team “dedicated to creating video for social, mobile, and web audiences.”

VideoInk http://bit.ly/1bPClY4

MediaPost http://bit.ly/1d2t8Pl


Industry Highlights

Netflix Brags About 14 Emmy Nominations in New Teaser

With the 65th Primetime Emmy Awards just a month away, Netflix doesn’t want you to forget it made Emmy history this year. For the first time ever, the television academy nominated an original series hosted online instead of on cable or network TV.

Mashable http://on.mash.to/19vaYS6


Deals & Signings

The Weinstein Company Agrees to Exclusive Streaming Deal With Netflix

First-run films will be available solely through the subscription service during their premium pay-TV window, starting with titles released in 2016.

THR http://bit.ly/1dp38vZ


YouTube News

YouTube Sensation PewDiePie Dominates VideoWatch Web Series Ranker

PewDiePie, a goofy Swedish gaming and comedy enthusiast, has recently soared to the top of YouTube’s most subscribed channel list. The YouTube creator, who cranks out videos such as Time to Party! and DISLOCATED ARMS! reviews video games and communicates directly with his legions of fans, who he refers to as bros. (Subscribe to become a bro! I’m just a guy from Sweden who likes to laugh and make other people laugh. Sharing gaming moments on YouTube with my bros!).

AdWeek http://bit.ly/14X6yVY

TubeStart Also Wants YouTube Creators to Be Less Reliant on Ads

TubeStart, a new hybrid-crowdfunding platform, is going live today in the hopes of providing YouTube creators with access to an additional revenue stream.

VideoInk http://bit.ly/166ibDl


Media News

Fremantle’s The Pet Collective to Add a Lot More Live Streams

Since launching during the Newfronts, FremantleMedia’s The Pet Collective destination, a hub of originally-produced and curated pet content, has risen to reach 974,000 unique visitors per month, says Tom Maynard, the channel head at The Pet Collective.

VideoInk http://bit.ly/1dpbN1z


Videos to Watch Now

‘On Begley Street,’ Ed Begley, Jr. Will Show You How to Live Green

Evox Television, a newly launched “online television network” with a focus on creating content about eco-friendly lifestyles, has also announced plans for a web series starring Ed Begley, Jr.

VideoInk http://bit.ly/18HErHH


Production Notes

Kids Battle Sword-Warriors in a Video From ‘Harlem Shake’ Creator and Jay Z

There’s no handbook for what to do after accidentally inciting a global Internet phenomenon that burns out almost as quickly as it arrives. In the case of Baauer, however, the plan apparently was to wait for the whole “Harlem Shake” thing to blow over and then release an epic music video that couldn’t be further from fad-dancing.

FastCo http://bit.ly/180iuBd


Opinions & Analysis

Young People are Fleeing TV as a Main Source of News

And yet it’s still bigger than newspapers and radio combined.

The Atlantic http://bit.ly/16H08tP

Cord Cliff Coming: What Happens to TV When Netflix Streams Live Events?

Netflix has never streamed a live event, and Reed Hastings says it never will.

Now, that’s a wise comment for a disruptor to put unambiguously on the record — especially since the TV networks could immediately pull their content from Netflix if they ever heard otherwise.

But we all know that occasionally CEOs change their minds.

ATD http://dthin.gs/1d2uyJu

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