Tuesday 8.5: News to Know
Legendary Acquires Felicia Day’s Geek & Sundry Digital Studio
Legendary Entertainment has acquired Felicia Day’s Geek & Sundry business, which spans a production company and a network of channels on platforms like YouTube and Hulu. Financial terms of the deal were not disclosed.
Opinions & Analysis
5Qs with…Peter Csathy, CEO of Manatt Digital Media
Having just announced the launch of O Labs, Manatt Digital Media‘s latest “incubator” style venture with Originate and ICM Partners, Peter Csathy was able to delve deep into the projected future of digital. With a long history in the industry, ranging from executive positions at SightSpeed, MusicMatch, and eNow (each acquired by Logitech, Yahoo, and AOL, respectively), Csathy is more than equipped to make predictions and share his expertise on the rapidly growing world of online media.
Hacking the YouTube ‘Playbook for Brands’: Paid to Earned
With your channel complete and ready for the watching, you still can’t rely on brilliant set-up alone to gain a hefty audience. Thus, you’ve got to understand how to use paid media to get your brand some earned media.
In order to do this, you need a concrete promotion plan for your brand’s content. Let’s face it, you’re probably not going to start off on YouTube with millions of built-in subscribers and viewers waiting with baited breath for your next big video. That being said, lots of brands end up taking advantage of YouTube’s paid advertising opportunities to spread the good word and generate a fan base.
Inside YouTube’s Fame Factory
At VidCon, thousands of teenagers line up to see their favorite YouTube celebs–and learn how to be more like them. But can fame built on ‘not being famous’ survive?
Fast Company http://bit.ly/1oxti5T
Get Rich or Die LOL-ing: The Truth About Making It On YouTube
Full-time YouTubers have it made, right?
Fast Company http://bit.ly/1snvUUD
Deals & Signings
Time Inc. Nabs Yahoo Sales Exec Mark Ellis
Time Inc. has hired veteran digital ad-sales executive Mark Ellis to be its new senior vice president of corporate sales. In the newly created role, Ellis will be responsible for developing and implementing “an integrated sales strategy across the Time Inc. portfolio,” the company said. He will also lead Time Inc.’s corporate and digital sales teams and “work to generate big, tentpole programs for advertisers and agencies.”
Maker Studios Taps AOL and Yahoo (Again) to Bolster Content Team
Two top video executives from AOL and Yahoo, Gabriel Lewis and Bonnie Pan, are joining Maker Studios to help build the Disney-owned multi-channel network’s original content strategy.
Streaming Video News
Nick Launches First Digital-Only Series ‘Welcome to the Wayne’
Contributing to Nickelodeon’s freshly redesigned digital outlet Nick.com, a new animated series, “Welcome to Wayne,” which debuts today on the platform.
Made exclusively for the internet, the show comprises six episodes, each four to five minutes long. Rolling out weekly on Nick.com, “Welcome to Wayne” will follow the lives of two 10-year-olds as they have adventures in their New York City apartment building, called The Wayne.
HBO Might Go Over-the-Top (in Additional Markets Overseas)
HBO Go as a standalone app in the US? Not likely anytime soon. But if you happen to live in a few international markets, including Japan and Turkey, that’s a distinct possibility.
Amazon’s Fire TV gets MLB.tv, Watch Disney and WWE
Fire TV just got a few app updates that target sports fans and kids alike.
A+E Networks To Join Dish Network’s Planned Streaming Service Following New Carriage Deal
Dish Network customers will have new viewing opportunities, but also have to pay for additional channels, as a result of the multiyear agreement. Like most new pay TV carriage deals, this one expands Dish’s ability to offer A+E Networks programming on VOD and via digital streaming platforms.
Concerts on Yahoo Make Best of Industry Struggles
Sometimes the struggles of an industry can bring music to your ears. And your screens.
Live Nation’s partnership with Yahoo to stream one live concert every day is a rare win for music fans. The series, which began with the Dave Matthews Band in mid-July, offers free, high-quality concert footage in a way that helps the companies providing it, since selling ads is more profitable than concert promotion.
The Viral Video of a Thief Stealing Google Glass is Likely A Hoax
The video has the makings of virality, but some things don’t add up.
Fast Company http://bit.ly/1y1AqZE
The Haps With Apps
Shazam Inks TV Ad Pacts with A+E, AMC, Dick Clark Productions and Others
Shazam Entertainment, whose app is best known for ID’ing songs, is making an even stronger push into American TV. The company has struck deals with partners including A+E Networks, AMC, Dick Clark Prods. and Fuse, under which they will be able to sell marketers that advertise on TV a second-screen extension of the ad in the Shazam app and promote their programming.
YouTube Star Peter Hollens Signs Record Deal with Sony
YouTube’s Peter Hollens has signed a record deal with Sony Music Masterworks, which will distribute his first album on October 28 under its Portrait Records imprint.
Startup Mozaic Branding Aims to Broker Branded-Content Deals for YouTube Stars
Mozaic Branding, a startup led by former Maker Studios exec Fran Solomita, has set up shop to steer more Madison Avenue branded-content deals to top YouTube creators.
The CEO Of YouTube Got Some Adorable Feedback From Her Mom
Google’s sixteenth employee, Susan Wojcicki, took the CEO job at YouTube in February, and she’s been bombarded with advice on how to run the video giant ever since.
In an excellent Fast Company profile of Wojcicki, Nicole Laporte reports that YouTube’s CEO has been getting guidance from video creators, random internet commenters, and her own kids, who are quick to let her know when a video she’s excited about is old.
Business Insider http://read.bi/1p7xYA1
Ex-Maker Studios CEO Danny Zappin Raises $25M for New Company
Danny Zappin, who co-founded and was later ousted as CEO of YouTube multi-channel giant Maker Studios, is back with a new company — and he’s apparently raised a lot of money to jumpstart it.
Called Zealot Networks, the company has the backing of Zappin along with more than 15 former and current Maker Studios employees, talent, and management team.
Discovery’s New Form Produces Branded Short Film for New TNT Drama ‘Legends’
TNT is set to premiere its newest original series, the spy-thriller “Legends” starring Sean Bean (“Game of Thrones”), on August 13. But that won’t be the first opportunity to watch the pilot, which will be first made available on TNT’s TV Everywhere and VOD platforms a week prior to the on-air premiere — a practice that’s becoming increasingly common among TV networks.
New Programming and Deals
The New York Post and the Post Digital Network introduced Decider.com, a new guide for streaming content. Beyond a TV and movie discovery platform, the site will feature past favorites and up-and-coming digital videos, along with email newsletters and pages dedicated to individual shows. “It’s very easy to get overwhelmed by the amount of streaming options available…our site is meant to turn you on to things that an algorithm might never guess you’d like, with a staff of writers who are all funny, smart and more than a little obsessed with TV and movies,” Editor-in-Chief Mark Graham said.
Disney and Suddenlink Team Up for Cross Platform Deal
The Walt Disney Company and Suddenlink struck a multi-year agreement to deliver Disney content across TV, gaming consoles, computers, smartphones and connected devices. As part of the deal, Suddenlink will introduce Fusion, as well as the SEC Network on August 14 and Longhorn Network with the launch of the college football season.
Cynopsis http://bit.ly/1sqnZGfTags: A+E Network, Amazon, AMC, AOL, Danny Zappin, Dick Clark Productions, discovery, disney, Felicia Day, fire tv, Geek and Sundry, HBO Go, Legendary Pictures, Live Nation, maker studios, MLB.TV, Mozaic Branding, New Form, New York Post, News2Know, Nickelodeon, Peter Hollens, Post Digital Network, Shazam, sony, Suddenlink, Susan Wojcicki, TIme Inc., TNT, wwe, Yahoo!, youtube, Zealot Networks