Tuesday 8.5: News to Know

/ Aug 5, 2014

Digital video industry news today

Legendary Acquires Felicia Day’s Geek & Sundry Digital Studio

Legendary Entertainment has acquired Felicia Day’s Geek & Sundry business, which spans a production company and a network of channels on platforms like YouTube and Hulu. Financial terms of the deal were not disclosed.

VideoInk http://bit.ly/1s80LqD

Cynopsis http://bit.ly/1sqnZGf

THR http://bit.ly/1o934YY

Deadline http://bit.ly/1qVgA4t

VentureBeat http://bit.ly/1obar12

NMR http://bit.ly/1lwia55

Opinions & Analysis

5Qs with…Peter Csathy, CEO of Manatt Digital Media

Having just announced the launch of O Labs, Manatt Digital Media‘s latest “incubator” style venture with Originate and ICM Partners, Peter Csathy was able to delve deep into the projected future of digital. With a long history in the industry, ranging from executive positions at SightSpeed, MusicMatch, and eNow (each acquired by Logitech, Yahoo, and AOL, respectively), Csathy is more than equipped to make predictions and share his expertise on the rapidly growing world of online media.

VideoInk http://bit.ly/1kD0Ss6


Hacking the YouTube ‘Playbook for Brands’: Paid to Earned

With your channel complete and ready for the watching, you still can’t rely on brilliant set-up alone to gain a hefty audience. Thus, you’ve got to understand how to use paid media to get your brand some earned media.

In order to do this, you need a concrete promotion plan for your brand’s content. Let’s face it, you’re probably not going to start off on YouTube with millions of built-in subscribers and viewers waiting with baited breath for your next big video. That being said, lots of brands end up taking advantage of YouTube’s paid advertising opportunities to spread the good word and generate a fan base.

VideoInk http://bit.ly/1ARbyb8


Inside YouTube’s Fame Factory

At VidCon, thousands of teenagers line up to see their favorite YouTube celebs–and learn how to be more like them. But can fame built on ‘not being famous’ survive?

Fast Company http://bit.ly/1oxti5T


Get Rich or Die LOL-ing: The Truth About Making It On YouTube

Full-time YouTubers have it made, right?

Fast Company http://bit.ly/1snvUUD

Deals & Signings

Time Inc. Nabs Yahoo Sales Exec Mark Ellis

Time Inc. has hired veteran digital ad-sales executive Mark Ellis to be its new senior vice president of corporate sales. In the newly created role, Ellis will be responsible for developing and implementing “an integrated sales strategy across the Time Inc. portfolio,” the company said. He will also lead Time Inc.’s corporate and digital sales teams and “work to generate big, tentpole programs for advertisers and agencies.”

VideoInk http://bit.ly/1uiBgB0


Maker Studios Taps AOL and Yahoo (Again) to Bolster Content Team

Two top video executives from AOL and Yahoo, Gabriel Lewis and Bonnie Pan, are joining Maker Studios to help build the Disney-owned multi-channel network’s original content strategy.

VideoInk http://bit.ly/UYDM2D

THR http://bit.ly/1ARjadS

Streaming Video News

Nick Launches First Digital-Only Series ‘Welcome to the Wayne’

Contributing to Nickelodeon’s freshly redesigned digital outlet Nick.com, a new animated series, “Welcome to Wayne,” which debuts today on the platform.

Made exclusively for the internet, the show comprises six episodes, each four to five minutes long. Rolling out weekly on Nick.com, “Welcome to Wayne” will follow the lives of two 10-year-olds as they have adventures in their New York City apartment building, called The Wayne.

VideoInk http://bit.ly/1oxtTEO


HBO Might Go Over-the-Top (in Additional Markets Overseas)

HBO Go as a standalone app in the US? Not likely anytime soon. But if you happen to live in a few international markets, including Japan and Turkey, that’s a distinct possibility.

VideoInk http://bit.ly/1lw5ZFk

NMR http://bit.ly/1qQXwzx


Amazon’s Fire TV gets MLB.tv, Watch Disney and WWE

Fire TV just got a few app updates that target sports fans and kids alike.

Gigaom http://bit.ly/1lwg4lu

Cynopsis http://bit.ly/1sqnZGf


A+E Networks To Join Dish Network’s Planned Streaming Service Following New Carriage Deal

Dish Network customers will have new viewing opportunities, but also have to pay for additional channels, as a result of the multiyear agreement. Like most new pay TV carriage deals, this one expands Dish’s ability to offer A+E Networks programming on VOD and via digital streaming platforms.

Deadline http://bit.ly/1kD7ab8


Concerts on Yahoo Make Best of Industry Struggles

Sometimes the struggles of an industry can bring music to your ears. And your screens.

Live Nation’s partnership with Yahoo to stream one live concert every day is a rare win for music fans. The series, which began with the Dave Matthews Band in mid-July, offers free, high-quality concert footage in a way that helps the companies providing it, since selling ads is more profitable than concert promotion.

AP http://apne.ws/1kkAoLw


The Viral Video of a Thief Stealing Google Glass is Likely A Hoax

The video has the makings of virality, but some things don’t add up.

Fast Company http://bit.ly/1y1AqZE

The Haps With Apps

Shazam Inks TV Ad Pacts with A+E, AMC, Dick Clark Productions and Others

Shazam Entertainment, whose app is best known for ID’ing songs, is making an even stronger push into American TV. The company has struck deals with partners including A+E Networks, AMC, Dick Clark Prods. and Fuse, under which they will be able to sell marketers that advertise on TV a second-screen extension of the ad in the Shazam app and promote their programming.

Variety http://bit.ly/UYIXzI

YouTube News

YouTube Star Peter Hollens Signs Record Deal with Sony

YouTube’s Peter Hollens has signed a record deal with Sony Music Masterworks, which will distribute his first album on October 28 under its Portrait Records imprint.

VideoInk http://bit.ly/1kkwTEL


Startup Mozaic Branding Aims to Broker Branded-Content Deals for YouTube Stars

Mozaic Branding, a startup led by former Maker Studios exec Fran Solomita, has set up shop to steer more Madison Avenue branded-content deals to top YouTube creators.

Variety http://bit.ly/1qR0gwP


The CEO Of YouTube Got Some Adorable Feedback From Her Mom

Google’s sixteenth employee, Susan Wojcicki, took the CEO job at YouTube in February, and she’s been bombarded with advice on how to run the video giant ever since.

In an excellent Fast Company profile of Wojcicki, Nicole Laporte reports that YouTube’s CEO has been getting guidance from video creators, random internet commenters, and her own kids, who are quick to let her know when a video she’s excited about is old.

 Business Insider http://read.bi/1p7xYA1

Media News

Ex-Maker Studios CEO Danny Zappin Raises $25M for New Company

Danny Zappin, who co-founded and was later ousted as CEO of YouTube multi-channel giant Maker Studios, is back with a new company — and he’s apparently raised a lot of money to jumpstart it.

Called Zealot Networks, the company has the backing of Zappin along with more than 15 former and current Maker Studios employees, talent, and management team.

VideoInk http://bit.ly/1kkwnGO

WSJ http://on.wsj.com/1y1CdOd

Cynopsis http://bit.ly/1sqnZGf

NMR http://bit.ly/1s85Q24


Discovery’s New Form Produces Branded Short Film for New TNT Drama ‘Legends’

TNT is set to premiere its newest original series, the spy-thriller “Legends” starring Sean Bean (“Game of Thrones”), on August 13. But that won’t be the first opportunity to watch the pilot, which will be first made available on TNT’s TV Everywhere and VOD platforms a week prior to the on-air premiere — a practice that’s becoming increasingly common among TV networks.

VideoInk http://bit.ly/1oo445z


New Programming and Deals

The New York Post and the Post Digital Network introduced Decider.com, a new guide for streaming content. Beyond a TV and movie discovery platform, the site will feature past favorites and up-and-coming digital videos, along with email newsletters and pages dedicated to individual shows. “It’s very easy to get overwhelmed by the amount of streaming options available…our site is meant to turn you on to things that an algorithm might never guess you’d like, with a staff of writers who are all funny, smart and more than a little obsessed with TV and movies,” Editor-in-Chief Mark Graham said.

Cynopsis http://bit.ly/1sqnZGf


Disney and Suddenlink Team Up for Cross Platform Deal

The Walt Disney Company and Suddenlink struck a multi-year agreement to deliver Disney content across TV, gaming consoles, computers, smartphones and connected devices. As part of the deal, Suddenlink will introduce Fusion, as well as the SEC Network on August 14 and Longhorn Network with the launch of the college football season.

Cynopsis http://bit.ly/1sqnZGf


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