Tuesday 9.23: News to Know
The Chernin Group and AT&T Buy Fullscreen
Otter Media, a venture backed by The Chernin Group and AT&T, has confirmed its acquisition of a majority stake in Fullscreen, one of the largest multi-channel networks in the YouTube ecosystem.
Media Post http://bit.ly/1qq2d17
Business Insider http://read.bi/1rtom42
Opinions & Analysis
4 Ways to Promote Brand Videos That Target the Right Viewers
YouTube presents brands with different ways to advertise their video content. Some methods work undeniably better than others depending on the specific type of content, and the YouTube Playbook for Brands urges readers to make those distinctions.
Take BuzzFeed’s Cue: ‘If It’s Not Mobile, It Won’t Be Shared’
“Mobile is truly the biggest opportunity in advertising right now. Sorry, but nothing else even comes close,” said Bionic Advertising System’s Chris O’Hara in a recent column on AdExchanger.
O’Hara and similar voices are echoing what fast-growing media companies like Vice and BuzzFeed have known for some time now. Mobile is not just the fastest-growing, most exciting place to be in advertising right now, but it’s where the biggest opportunities are.
Digital Ad Markets
Online video is growing faster than most other advertising formats and mediums.
Video ad revenue will increase at a three-year compound annual growth rate (CAGR) of 19.5% through 2016, according to our estimates.
Business Insider http://read.bi/1rqGU4k
Why YouTube isn’t enough for publishers
YouTube is the proverbial 800-pound gorilla of the video world, but a crop of specialist video tech providers are carving out lucrative niches by giving publishers the tools they need to capture their share of the fast-growing video ad market.
Is 4K Video Ready For Prime Time?
Marketers and consumers of HD video are being inundated with waves of messaging telling them to trade in their outdated HD video streaming equipment for the latest in 4K Ultra HD (UHD) technology. This newer technology boasts four times the resolution of current HD along with eye-popping clarity and unmatched color richness.
Media Post http://bit.ly/1B3rhRS
Why The Apple TV HomeKit Update Makes An Apple Television More Likely
With all the hoo-ha surrounding the launch of Apple AAPL +0.77%’s new iPhones and Watch last week, another potentially massive bit of Apple news almost slipped under the radar.
Time Warner focuses on its growth strategy for HBO
HBO, home of “Game of Thrones,” pictured, boasts 127 million subscribers around the world, and a $1.8-billion profit last year, making it a reliable cash cow for parent company Time Warner.
LA Times http://lat.ms/1rlvHlO
Hulu Finally Packs Heat for Its Gunfight with Netflix, Amazon
Commentary: Big-bet scripted original means SVOD category just got more competitive
Netflix Acts Like It Invented TV Spoilers — And That’s Smart Marketing
SVOD leader takes ownership of ‘spoiler’ trend with survey finding 21% of Americans believe it’s OK to reveal plot points immediately
Why YouTube Giant Fullscreen Sold to AT&T, The Chernin Group
Fast-Growing YouTube Network Still Benefits From Old-Media Resources
YouTube Is Not The Future; It’s Been The Future For Nearly A Decade
Stars like Jenna Marbles and Smosh have been famous for years.
Otter Media Buys Fullscreen — Was #1 On My Prediction List Back in April
BREAKING MCN News — Otter Media (JV between The Chernin Group and AT&T) buys leading MCN Fullscreen at a deal reported to be valued between $200-$300 million.
Digital Media Update http://bit.ly/1yoVdMd
Deals & Signings
Paula Deen Buys Digital Rights to Her Old Food Network Shows
Paula Deen’s online video network is set to launch this week — on September 24. In addition to a slate of new, original programming starring the food personality and her friends and family, the network now will also offer a lot of Deen’s older shows thanks to a new deal between Paula Deen Ventures and Scripps Networks Interactive.
ZEFR Has Acquired Social Advertising Startup Engodo
Video monetization platform ZEFR could be looking to extend its advertising reach beyond YouTube with its acquisition of social advertising startup Engodo.
Streaming Video News
JJ Abrams to Adapt Stephen King’s JFK-Assassination Novel as Hulu Miniseries
Digital studios are becoming more like Hollywood, and today’s latest original series announcement from digital distribution platform, Hulu, is a further testament. The company has made a direct-to-series order of “11/22/63,” from JJ Abrams’ production shingle Bad Robot Productions, in partnership with Warner Bros. Television.
Crackle, Jeremy Renner Begin Production on New Feature Film
Crackle has started production on “The Throwaways,” a feature-length spy thriller from Jeremy Renner.
Originally announced during Crackle’s 2014 Newfront, “The Throwaways” will center on a gifted hacker captured by the CIA and given an ultimatum to either work for them or go to prison for the rest of his life. He agrees to join the agency on the condition that he gets to pick his team, the titular “throwaways.” Everybody then has to race against the clock to find and take down a cyber-terrorist.
When in the UK, Provide Spoiler Alerts, Says Netflix
Apparently, people in the UK are a lot more serious about keeping their favorites series’ plotlines a surprise. Brits frown upon spoilers (only 4% think they’re kosher) while a hearty 76% of Americans say go ahead, tell us the twist, we’re going to hear it anyway.
The Wrap http://bit.ly/1vcmUCa
Ken Burns’ ‘The Roosevelts’ Docu His Most Streamed To Date
More than 7 million viewers watched Ken Burns’ The Roosevelts docu-series each night, PBS says, citing preliminary ratings projections based on Nielsen Live + Same Day metered market ratings. That number is expected to go up with delayed DVR viewing, etc.
The Haps With Apps
12 Vine Stars Who Should Be On Your Radar
Six seconds may not seem like a lot of time.
But for the stars of Vine, six seconds is more than enough time to create clever videos with their own plot lines and surprise endings.
Business Insider http://read.bi/1wGcX0Z
YouTube Analytics Now Include By-the-Minute Updates
For creators who stay glued to their analytics after uploading each new video, YouTube has made a vast improvement. With new, real-time analytics, the digital video platform brings users view counts that update every minute.
Fullscreen’s Jack Vale Partners with Chevy for Prank Video Campaign
In a prankster campaign that might just make you nervous about the powers of social media, Fullscreen’s Jack Vale has teamed up with Chevy and Jimmy Kimmel Live to promote the auto brand’s Equinox…and perhaps freak out some innocent bystanders along the way.
MiTu and Maker Studios Join Forces to Help Brands Entertain Hispanic Millennials
MiTu, a Latino-focused MCN, is partnering with Maker Studios to provide branded content opportunities for brands looking to reach US-based Hispanic millennials on the web.
Harlem Shake hitmaker INDMUSIC partners with Dailymotion to help even more musicians get their fair share
Remember back in 2013 when sports teams, fraternities, and even tech blogs made their own cheesy “Harlem Shake” videos?
Like the Macarena before it, Baauer’s “Harlem Shake” was one of those dance trends that, while ubiquitous for the better part of a month, is looked back on with a mix of embarrassment and nostalgia. But the sensation’s most significant legacy in the music world is a triumph of software, not treble and bass. Baauer’s label Mad Decent partnered with the Brooklyn-based music distribution network INDMUSIC to squeeze ad dollars out of not just Baauer’s original YouTube video, which racked up 25 million views on its own, but also the thousands of fan-made videos and the millions of views that came along with them, creating a huge windfall for the artist and his label.
WWE Shares Fall 6.8% Amid Growing Concerns About Its Online Subs
The wrestling company’s stock price was pummeled today after two market watchers — including CNBC’s Jim Cramer — urged investors to bail out, and fans had mixed reactions to Sunday’s Night Of Champions pay-per-view event. Cramer said on TheStreet,com, in response to a Twitter user’s question, that WWE has “been a sell” since it launched a nearly $10 a month online channel, WWE Network, that includes programming also offered on pay-per-view for about $60. “I don’t want to be there,” Cramer says. “It’s had a bit of a run. Take profits.”
You Can Now Preorder Sony’s Apple TV Killer
Sony announced on Monday that the PlayStation TV will be available on Oct. 14, and will launch with 700 games.
We got our first look at the set-top box at the E3 video game conference in June. The PlayStation TV will allow you to play PS3, PlayStation One, and PSP classic games through Sony’s streaming-game service, PlayStation Now. It will also give you access to music and video-streaming services, much like Amazon’s Fire TV or the Apple TV.
Business Insider http://read.bi/1tX3gf0
Slingbox Moves Into the Living Room, Clumsily
For a decade, the Slingbox has had one mission — to allow you to view your home cable TV on PCs, tablets and smartphones while you’re away from home. And it has worked well, especially for live events, like sports, which people might rather see in real time, wherever they may be.
Business Insider http://on.recode.net/1Dwf7Vu
AT&T’s Cord-Cutter Pitch: Broadband, HBO + Amazon, for $40 a Month
It’s still nearly impossible to get HBO, or any other pay-TV channel, without subscribing to a pay-TV package that gives you a bundle of channels, whether you want them or not.
But the people who sell you TV are starting to tinker with the model, at least at the margins. Several pay-TV providers, for instance, sell “skinny” bundles of pay TV that allow you to buy a handful of channels. Now Dish is looking to do something similar with pay TV sold over the Web, and Sony’s Web TV model may be in the same wheelhouse.
Re/code http://on.recode.net/1uzzeMcTags: 4K Video, Amazon, apple tv, at&t, BuzzFeed, chernin group, Crackle, food network, fullscreen, hbo, Hulu, indmusic, Jack Vale, Jeremy Renner, JJ Abrams, ken burns, maker studios, MiTu, Netflix, otter media, Paula Deen, Slingbox, Stephen King, time warner, Vine, wwe, youtube, ZEFR