Tuesday 9.30.14: News to Know
Netflix Orders Its First Original Film, a Sequel to ‘Crouching Tiger, Hidden Dragon’
Netflix is getting into the film business. The streaming service has ordered its first “original” movie, a semi-sequel to the Oscar-winning 2000 smash hit “Crouching Tiger, Hidden Dragon.”
LA Times http://lat.ms/1po90Jy
The Verge http://bit.ly/YLjFqv
NY Times http://nyti.ms/1xx5l46
Opinions & Analysis
The Digital Video Advertising Report: Growth Forecasts And Viewability Scandals
Online video ads are one of the fastest-growing ad mediums, far outpacing growth in spending on television and other digital formats. Online video ad viewing exploded in 2013. Over 35 billion video ads were viewed in the U.S. in December.
Business Insider http://read.bi/1nDbV6b
Streaming Video News
TiVo Debuts Android App to Stream Shows on Mobile Devices
TiVo Inc., a maker of digital video recorders, is introducing a mobile application for users to stream TV content on their Android smartphones and tablets, adding to a similar service it offers on Apple Inc. devices.
CNN’s big bet on original digital video
CNN has no shortage of TV content, but the broadcaster is nevertheless making an aggressive push into original digital video.
In April, CNN Digital Studios started rolling out the company’s first foray into original Web video, debuting a 15-second news recap built for Twitter. Before April, when Digital Studios debuted its first projects, all CNN video was TV programming, sliced up and repurposed for a digital audience. Since then, it has trotted out three Web series and has several more in the pipeline.
Belgian Telecom Operator Belgacom to Offer Netflix on Set-Tops
Belgacom is latest European telecom operator to make a deal with Netflix. The company plans to integrate the Netflix app on its set-top boxes by the end of the year, allowing customers to stream content directly from their TV.
Here’s a Sneak Peek of Chelsea Handler’s Upcoming Comedy Special on Netflix
Chelsea Handler, one of the several comedians who’s set to provide exclusive stand-up comedy specials for Netflix, will premiere her hour-long “Uganda Be Kidding Me Live” on Friday, October 10 on the service. To get audiences excited about the release, Netflix just put up a preview of the set on its YouTube channel.
Amazon to Go All-Out with ‘Alpha House’ Season 2
The second season of “Alpha House,” Amazon’s original political comedy series from “Doonesbury” creator Garry Trudeau, will debut on Friday, October 24.
3 Ways for Brands to Turn Viewers into Subscribers on YouTube
YouTube statistics show that subscribers watch a channel’s content for double the time that non-subscribers do, according to the YouTube Playbook for Brands.
Miranda Sings Has A Date With Jerry Seinfeld
Miranda Sings might be the internet’s best kept secret. Colleen Ballinger’s hilarious egomaniac alter-ego is everywhere on the internet, but if you mention her name to anyone over the age of 30 you’re likely to get a blank stare. That’s all about to change though. Jerry Seinfeld is a connoisseur of comedy, a skill he puts to good use on his Emmy nominated web series “Comedians in Cars Getting Coffee.” Friday night, Seinfeld visited the Late Show With David Letterman to promote the new season and talk about one of his favorite guests from this season: the one and only Miranda Sings.
YouTube Stars You May Not Know — But Should
You’ve surely heard of breakout YouTube stars Bethany Mota (that’s her on the covers of both Seventeen and Fast Company right now) and Michelle Phan (one of our 2014 Media Mavens). But who’s next to break big? Or, rather, who has already broken big in the vlogosphere and is destined for wider fame? Here, the Ad Age staff picks five rising DIY YouTube stars (make that six, since one channel below features identical twins) who marketers should know about now.
AOL and Publicis Expand Partnership into Programmatic Video
AOL and Publicis Groupe are expanding their six-year advertising partnership to include programmatic video and linear TV.
Marriott Paving the Way in Online Video for Hotel Industry
Marriott International wants to target the “next generation” of vacationers, and the hotel chain has determined just the way to do it — digital video marketing.
YouTube, AOL Need to Pull the Right Viewers to Keep Advertisers Happy
Recent announcements by YouTube, Otter Media, and AOL have given me the strange feeling that I’ve seen all this before. They were all about the big online broadcasters creating online video content that acts like a magnet and a screen just like special interest magazines once did. And the success of each of these endeavors depends on the ability of their online video content to attract a segment of buyers which, in turn, will attract enough endemic advertisers to sustain them.
William Shatner Boldly Follows George Takei Into Digital Universe
Considering the digital realm has been around for a while it isn’t exactly “boldy going where no man has gone before,” but the online world is excited to see another Trekker take the plunge into online celebrity. William Shatner, now better known by Millennials likely for his “Priceline” commercials over his time spent aboard the Starship Enterprise, is returning to television. Only this is online television and there won’t be any Vulcans.
Shatner’s hosting a cooking series on Ora TV where he goes around interviewing his favorite chefs and learning the noble culinary tradition.
IAB to Form Research and Development Tech Lab
The Interactive Advertising Bureau will soon launch the IAB Technical Laboratories, a new nonprofit research and development arm for the betterment of technical standards and solutions in the digital advertising business.
Video Contest Will Send Winning Marketer Into Outer Space Best b-to-b promo ever?
When it comes to hype, business-to-business marketing typically takes a backseat to consumer-based initiatives. But Virool may have found a way to cut through the clutter—even during Advertising Week—as it is announcing a marketing video contest that will send the winner into outer space.
The programmatic video startup, which claims to have served 60,000 ads in its first two years, is encouraging video creatives to submit spots to a dedicated channel through May 4, 2015. Virool will then pick the video that best captures an “out of this world” theme, and award the victor a seat aboard the Virgin Galactic SpaceShipTwo.
AdWeek http://bit.ly/1vt5gfwTags: Alpha House, Amazon, AOL, belgacom, bethany mota, Chelsea Handler, CNN, cnn digital studios, Colleen Ballinger, Comedians in Cars Getting Coffee, Crouching Tiger Hidden Dragon, George Takei, IAB, Late Show With David Letterman, Marriot, Miranda Sings, Netflix, News2Know, otter media, publicis groupe, tivo, William Shatner, youtube