Tuesday 9.9: News to Know

/ Sep 9, 2014

Digital video industry news today

Facebook’s Latest Video Features Look a Lot Like YouTube

If you’ve doubted Facebook’s stance as a possible YouTube competitor, the latest video features on the social network may just change your mind.

First of all, more people are watching, posting, and sharing videos on Facebook. From May to the end of July 2014 alone, video views increased by over 50%, with an average of over 1 billion views taking place on the social network each day in the month of June.

VideoInk http://bit.ly/1qARAxv

Re/code http://on.recode.net/1pHww32

Digiday http://bit.ly/1ui8mCr

NY Times http://nyti.ms/1qH8au8

Opinions & Analysis

Digital Video Viewing Up, Traditional Trickles Down, Says Nielsen

New research from Nielsen is the latest to make the case that while viewers are watching more video content every day, their method of viewing has shifted considerably.

Most of this data, presented in the below chart from Nielsen, shouldn’t come as a surprise. According to the research firm, US-based millennials (18- to 34-year-olds) continue to flock to digital platforms. Their daily time spent with the TV screen decreasing 10 minutes since Q2 2012. Conversely, daily digital video consumption has risen among this group, up 16 minutes in Q2 2014 when compared to two years ago.

VideoInk http://bit.ly/1qCd3G4

ReelSeo http://bit.ly/ZfIyLV

NY Times http://nyti.ms/WDBZAP


How to Add Closed Captions to Facebook Videos

Now that Facebook users are watching 1 billion videos on the site every day, any opportunity to make that video content accessible to all users is a very welcome thing. The feature has been in place on YouTube and Vimeo for years, and finally, Facebook has added the functionality to upload closed captions to videos published to its site (if you are in the U.S.).

ReelSeo http://bit.ly/1uGBxxA


Small Subjects: What’s Behind Neflix’s Little Experiment

When I was in junior high school, the lunch period was divided into two 28-minute periods–one for lunch, the other for a study hall or some other diversion to get kids out of the cafeteria. One of those ways was a movie in the auditorium that was shown, 20 minutes at a time, over the course of the week. That’s where I went.

Media Post http://bit.ly/1p2Ngli


Video: Online Video Viewing Surges: Is Traditional TV Doomed?

Sept. 8  — Tremor Video CEO Bill Day discusses the power of video ads with Pimm Fox on “Taking Stock.”

Bloomberg http://bloom.bg/1oo1CNH


45% of Agency Clients Plan More Digital Video Advertising

A recent survey of media buying agencies, conducted by Strata, found that 45% of those polled are more interested in digital/online video than they were a year ago, while streaming/online radio saw a 53% increase.

MediaPost http://bit.ly/1oo2odJ


Can video ads work on audio-centric Spotify?

A music-streaming site is probably the last place you’d expect to encounter a video ad. But that’s not stopping Spotify from getting in on the game.

The music-streaming giant announced two new video ad products Monday: “sponsored sessions,” an opt-in offering that enables Spotify’s mobile listeners to play a branded video for 30 minutes of ad-free listening, and “video takeovers,” which run branded videos between songs on the desktop app.

Digiday http://bit.ly/1uH4pWs


Want to Do Digital Video Right? Canada’s Marketers Stress Storytelling

Digital video consumption in Canada has grown sharply over the past few years, and advertisers and marketers are taking notice, according to a new eMarketer report, “Canada’s Digital Video Market: Audience Data, Ad Spending Estimates and Marketing Trends.”

eMarketer http://bit.ly/1sbe4FE

Deals & Signings

BET Taps Facebook Exec as Chief Digital Officer

Viacom-owned BET Networks has appointed Kay Madati, formerly the head of entertainment and media at Facebook, as its new executive vice president and chief digital officer.

VideoInk http://bit.ly/1nIKPVA

Variety http://bit.ly/1qBfNDK

Streaming Video News

PBS Content Now Available on Amazon Fire TV

PBS has come to Amazon Fire TV in the United States. Ranging from full episodes to shorter clips, PBS and PBS Kids content is available on demand for those with the connected-TV service.

VideoInk http://bit.ly/1tqZCHI


Short-Form Videos…on Netflix?

Maybe! Netflix is testing an update to its streaming service that would allow users to watch a variety of short-form clips of film and TV titles in its catalog.

VideoInk http://bit.ly/1lPRceb

NMR http://bit.ly/1BpwIN0

Cynopsis http://bit.ly/1tHxS5k


Roku wants to be your cable company’s next set-top box

Roku launched a new white-label program dubbed Roku Powered Monday that makes the company’s streaming devices available to pay TV operators.

Gigaom http://bit.ly/1rUO9Ed


Twitch Is Bringing The Arcade Back From The Dead

Twitch is simultaneously reaching into the past while looking towards the future.

ReadWrite http://bit.ly/1oo3uWJ


QuickFire TV Helps Broadcasters Get The News Out Faster

Getting video online before your competitors is more important than ever, for better or for worse. Launching today at the Disrupt Battlefield, QuickFire.TV claims to transcode video ten times faster than similar services, providing news and sports organizations videos encoded for playback on a range of devices minutes after it’s uploaded from source footage.

TechCrunch http://tcrn.ch/1rxYrUE


Netflix joins online protest on U.S. net neutrality

Video streaming service Netflix Inc will join Reddit, Kickstarter and thousands of other websites on Wednesday in an online protest that calls for strong U.S. rules to ensure equal treatment of Internet traffic.

Reuters http://reut.rs/WBwbYs


Twitch CEO: “Entire Website” Is a Native Advertising Hub, Not a Store

Twitch is already good at selling people on games, but it’s not interested in selling the games directly.

That’s the word from CEO Emmett Shear, asked at TechCrunch Disrupt about how the company plans to integrate with its new owner Amazon. Although its viewers may not think they’re watching ads, he said game developers and publishers are warming to the idea of livestreamed games as native advertising.

Re/code http://on.recode.net/1AtA1Ay


Amazon brings Prime Instant Video to all Android phones

Amazon is finally giving Android users a way to watch movies and TV shows from Prime Instant Video on their phone. That should be pretty good news for Amazon Prime subscribers, as they’ve long been able to stream onto most other major platforms — the iPhone included — while Android has remained left out.

The Verge http://bit.ly/1wf0FfG

TNW http://tnw.co/1rUGPs6

The Haps With Apps

NFL Picks Vine As Their Go-To Social Media Platform

Say what you want about Vine’s place in social media; the NFL seems to have a pretty high regard for it.

Because most of the NFL’s plays last less than six seconds, Vine has become a perfect medium for several NFL teams to interact with the community and build brand relationships. Two of the main teams involved in the push to Vine include the San Francisco 49ers and the Philadelphia Eagles, both popular organizations within the National Football League.

NMR http://bit.ly/1tHw24v

YouTube News

Ice Bucket Challenge Tops Harlem Shake For YouTube Views

Well, it’s official — the Ice Bucket Challenge is now the biggest meme of all time.

Topping the Harlem Shake craze of 2013 with double the video uploads and three times the viewers, the Ice Bucket Challenge has not only garnered over a billion views, it’s raised over $100 million for the ALS charity. That’s probably the best you could ever ask of a meme.

NMR http://bit.ly/1weZPj6

Media News

Kaltura Launches Solution to Help More Content Providers Go Over-the-Top

NY-based open-source video startup Kaltura has launched a new solution that’s designed to help cable operators, broadcasters, and content owners across the globe launch over-the-top video services.

VideoInk http://bit.ly/WMbE43


Kahlua Taps ‘The Dude’ for Tribute to ‘White Russians’

When it comes to what made the “White Russian” drink famous, look no further than “The Dude.” He’s the cult-favorite character played by Jeff Bridges in the 90s film “The Big Lebowski” – a bowler who enjoys slugging down the drinks when he’s not embroiled in the midst of a kidnapping plot.

VideoInk http://bit.ly/1AurWLJ


NY Times’ ‘Retro Report’ Keeps Looking Back with New Season

“Retro Report,” an award-winning docu-series that gets inside some of the most impactful past events from US and worldwide politics, is back for another season. Originally released in May 2013, the series runs on RetroReport.org and the New York Time’s Booming section.

VideoInk http://bit.ly/1Bpr1yE


Comedy Central Delivers New Web Series, ‘Pie Guys’

Back in June, Comedy Central ordered five original series to be produced by its in-house digital content division CC:Studios. Now, one of them, “Pie Guys,” is debuting on Comedy Central’s website and the network’s app.

VideoInk http://bit.ly/1weXvsv

Cynopsis http://bit.ly/1tHxS5k


Spotify to Feature Video Ads…Next Up, Music Videos?

Spotify is bringing video into its world of music. Starting later this year, users will begin to see video ads from major brands like Ford, Kraft, Wells Fargo, McDonalds, and Coca-Cola on the streaming music platform.

VideoInk http://bit.ly/1lPQY6B

AdWeek http://bit.ly/YsGVdH

ReelSeo http://bit.ly/1rAxwHT

Cynopsis http://bit.ly/1tHxS5k


DoubleVerify Ups Video Game, Launches Suite Of Video Ad Quality Tools

DoubleVerify on Monday announced the launch of Video+, a suite of digital video ad quality tools intended to help marketers combat fraud and other shady tactics. Included in Video+ are brand safety tools, viewability measurement, engagement measurement and ad blocking.

Media Post http://bit.ly/1rUO0QZ

Industry Highlights

Fullscreen’s Daniel Rosen Talks Upcoming InTour and Music on the ‘Tube

On September 13, 2014, InTour, a YouTube concert from Fullscreen and Warped Tour creator Kevin Lyman, is taking place at the Pasadena Convention Center in California from 11am to 5pm. We got a chance to ask Daniel Rosen, senior music talent manager at Fullscreen, about how the digital network is preparing for a such a major event.

VideoInk http://bit.ly/1lPPWYz

Creator Profiles

Jc Caylen on His New Moves for InTour and His 2nd Life Online

Jc Caylen created YouTube videos of his own before joining up with friends Sam Pottorff, Ricky Dillon, Kian Lawley, Trevor Moran, and Connor Franta (who’s no longer officially part of the channel) to form Our2ndLife, a music channel/group on the digital video platform in which the teen YouTube sensations constantly collab.

VideoInk http://bit.ly/1lTb1BG


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