Twitch Live Annotations on YouTube Further Link Companies

/ Jun 23, 2014

twitchtube

There’s been talk these past couple of months that Google’s on the brink of acquiring Twitch for no short of $1 billion, but in the meantime, the gamer-centric site has furthered its collaboration with the web giant in a less direct way. Google-owned YouTube will now use annotations to bring viewers from gamers’ videos on the platform to their live play as it takes place on Twitch.

Twitch users who link to their YouTube accounts can enable this new feature, which will let anyone watching the YouTube channel know if that user is currently playing live on Twitch. Twitch Live Annotations for YouTube will lead viewers directly to the corresponding gaming action on Twitch with a single click.

With gaming as a largely represented category on YouTube, the rumors of Google’s potential purchase of Twitch hardly came as a shock. It would acknowledge the popularity of such content on the web, which has hit close to home for Google, with YouTube’s most subscribed independent creator, PewDiePie, now boasting upwards of 28 million subscribers who watch his gaming-related content.

Though neither Twitch nor Google have chosen to comment on the companies’ discussions together, this new development more closely links the digital entities. Uploaded on Twitch’s YouTube channel, this explanatory video tells mutual Twitch/YouTube users how to let the live annotations direct their viewers.

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