Twitch to Silence the Use of Unlicensed Music
Unsurprisingly, ahead of its rumored $1 billion acquisition by YouTube, Twitch, the new go-to video streaming service for the gaming community, is cracking down on the use of unlicensed music.
In a blog post, the startup announced that it has partnered with Audible Magic to identify copyrighted music within videos published to the platform — even if it’s in-game or ambient music. Currently, Twitch and Audible Magic will only be monitoring on-demand videos on the service, which is primarily known for its live gameplay and e-Sports videos.
So what will happen to videos that are found to be infringing? “When music in the Audible Magic database is detected (‘Flagged Content’), the affected portion of the VOD will be muted and volume controls for that VOD will be turned off,” said Twitch. Essentially, Audible will be scanning Twitch videos in 30-minute blocks. If any of its clients’ music is detected anywhere within that block, the entire segment will be muted.
If users believe their video has been incorrectly flagged, or if they have rights to the music used within the video, they can file an appeal. Twitch would then consider un-muting the video.
To avoid all of this, Twitch is encouraging users to employ free-music services like Creative Commons, Jamendo, and SongFreedom. That said, as is the case with any company that serves a large user base, and is set to be acquired by a media giant, the onus is on the users to act legally — even if until now Twitch had been turning a blind away toward the issue.
Vocal than most communities, it should be fun to see how Twitch gamers/broadcasters react to this change.
The company also announced changes to its video-storage system, and, quite notably, an easier way for users to export content to YouTube.Tags: Audible Magic, Copyright Infringement, copyright match, Licensing, music, twitch, youtube