Twitter Launches Its Own Live-Streaming App, Periscope
Though owned by Twitter, Periscope exists as an app separate from the social platform. You can’t open Periscope from within the Twitter app—though of course, that has the potential to change in the future. Social engagements with video posts on Periscope also do not show up on users’ Twitter accounts (as they did with Meerkat back when it used Twitter’s social graph).
Periscope also presents a “liking” system separate from Twitter’s and unlike most other familiar social media. Instead of one, single like per post, viewers can press a heart-shaped button (indicating “like”) multiple time throughout a single stream to indicate which parts of the video they liked best. Here’s what the app looks like, hearts, live messages, and all:
Twitter acquired Periscope in January, before Meerkat launched just ahead of SXSW. Meerkat’s popularity really took off on Twitter, but not long after, Twitter blocked the live-streaming app from using its social graph. Still, the Twitter-independent live-streaming app has continued on its upward trend, having recently raised $12 million in a Series B funding round led by Greylock Partners.Tags: greylock partners, live-streaming apps, meerkat, periscope, Series B, SXSW, SXSW 2015, twitter