Twitter’s Bringing Native Video to All Users in 2015
After enabling third-party videos, Vines, and GIFs, Twitter will soon allow all users to create and share native videos on its service.
According to a blog post by Twitter’s VP of product, Kevin Weil, tweeters can expect to record and edit their videos on the social site “in the first half of next year.”
This comes after Twitter gave advertising partners the ability to share premium video content on the platform. Networks, media companies, and consumer brands have been taking advantage of the technology, available via the company’s Twitter Amplify program.
In recent months, Twitter has been expanding its video business in a number of ways, following in the footsteps of Facebook, which has notably increased its focus on video in the second half of 2014. Last month, Twitter started testing “dockable” videos, which let users remain active on the social medium while viewing content. These dockable videos also work on mobile.
Weil noted that the company is continuing to “experiment” with video on its service, meaning that we likely haven’t heard the last of Twitter’s evolving video features.Tags: facebook, Gifs, Native Video, Native Video Advertising, twitter, twitter player, Twitter Video, Vine