VEVO Appoints New Revenue Chief
Jonathan Carson has been named the chief revenue officer at VEVO, a newly created position at the company.
Carson is taking on the role effective immediately, and will oversee VEVO’s global sales force and network of sales partners, including all ad sales and integrated sponsorships. He joins VEVO from The Nielsen Company, where he was responsible for the measurement company’s global digital and mobile strategy and operations. Prior to that, Carson was CEO of BuzzMetrics, a social media intelligence company that he sold to Nielsen in 2007.
Based in VEVO’s New York City headquarters, Carson will report to VEVO president and CEO Rio Caraeff.
“Jonathan has built his reputation as an entrepreneur and innovator,” said Caraeff in a statement. “As VEVO continues to expand on new platforms and into more territories, Jonathan is the ideal person to join our team and accelerate the growth of our business.”Tags: Exec Moves, Jonathan Carson, nielsen, Vevo