VEVO Teams with Nissan to Produce Music Video Covers

/ Sep 24, 2013

Vevo-Nissan

As part of Nissan’s “Your Door to More” ad campaign for the Nissan Versa Note, the automaker is partnering with VEVO to produce music video covers of some of the summer’s most popular songs. The brand partnership kicks off today with the premiere of Skylar Grey’s cover of Daft Punk’s smash-hit “Get Lucky.”

This marks the first time VEVO has actively produced a music video with an artist. The music video company partnered with director Declan Whitebloom and Black Dog Films/RSA on the video, which features Grey living “the luckiest day of her life” while riding around in a Versa Note. The video will be distributed across all VEVO platforms.

A second video, which will feature rock band Mona covering Rihanna’s “Stay,” will bow in the fall. A third video is also in the works, though VEVO and Nissan did not disclose further details.

The ad campaign is focused on how the Nissan Versa Note is the gateway to people doing the stuff they are passionate about, from kite boarding to hitting a hole-in-one (as Grey does in her video).

Nissan’s agencies of record, TBWA\Chiat\Day and OMD, partnered with VEVO, Black Dog Films/RSA, and the brand on the content.

The partnership was announced this morning at an Advertising Week event hosted by VEVO and Roku.

During a panel featuring VEVO chief Rio Caraeff, Roku VP of business development Scott Rosenberg, and moderator MediaLink CEO Michael Kassan, Caraeff shared some data on how his company is doing. VEVO is reaching about 240 million unique viewers worldwide, he said, with more than 50 coming from within the US. Caraeff sees international as the biggest area of growth, with the company projecting to bring in 35% of revenue from international markets even though three out of every four streams occur outside the US.

The company’s original programming has generated more than 850 million views to date across 2,000 VEVO-produced videos.

On the topic of distribution strategy, Caraeff said VEVO wants to be everywhere. “YouTube is a big spoke on our wheel, but so is Roku, and iPhones, and every other platform we distibute to,” said Caraeff. On Roku, VEVO is apparently averaging 108 minutes per month per viewer, which is “significantly higher” than other platforms the service is available on. “We believe in ubiquity,” said Caraeff. “It’s good for the artist and the consumer, and we have figured out how to build a business around it.”

Tags: , ,


shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...