VEVO to Produce and Stream a Concert Showcase for Emerging Artists

/ Jul 16, 2013

vevolift

VEVO is mostly known for being the place to watch music videos online from your favorite artists. But the company is also actively producing original content to give you a reason to stay on its platform.

For example, VEVO launched its “VEVO Lift” program in January 2011 to highlight new and emerging artists by providing an in-depth look into their careers. Through exclusive interviews, behind-the-scenes footage, music video premieres, and live performances, the company has spotlighted artists like Austin Mahone, Kendrick Lamar, Jessie J, Oh Land, Tinie Tempah, One Direction, and in the UK, Labrinth and Rita Ora.

Now VEVO is adding to “Lift” by producing VEVO Lift Live, a live concert event that will be held in Chicago on August 1. Sponsored by McDonald’s, the concert will feature performances from The Neighbourhood, Krewella, and HAIM.

VEVO will then then stream the concert across all of its platforms at a later date in August (as of right now, the company doesn’t have a specific date picked out).

The company hopes to produce more concert showcases for emerging artists under the VEVO Lift Live umbrella — “ideally a few times each year,” according to a VEVO spokesperson.

This is the first VEVO Lift Live, but the company also produces concert events under the “VEVO Presents” banner, and has partnerships in place with the likes of CBS (for “Live on Letterman”) and American Express and YouTube (for “AmEx Unstaged”).

Tags: , , , , , ,


NYT_Video

The NY Times Wants to Work with Emerging Filmmakers (on Ads)

social video

Infographic: The Life Cycle of a Viral Video

DEADBEAT_review

Hulu’s ‘Deadbeat’ Unveils All-Star Guest List...

ATV

AwesomenessTV CEO Brian Robbins to Receive 2015 Pioneer Prize at MIPTV

Wolfe Video and Vimeo partner to bring new LGBTQ titles on demand

Vimeo Partners with LGBTQ Film Distributor, Adds Over 150 New Titles

Decoding TVOD Event

Decoding TVOD with Vimeo and VHX: How to Sell Directly to Your Fans

Brit Marling Netflix

Netflix Orders Hour-Long Drama Series from Brit Marling, Brad...

NewsToKnow

Thursday 3.5.15: News to Know

YouKuTudou2

Youku Tudou Names New COO, Restructures Content and Business Units

Kandee Johnson as Charlie XCX in "Beauty ReCovered"

Kandee Johnson-Starring ‘Beauty ReCovered’ Is Back...

Netflix The Returned

Netflix Nabs Global Rights to FremantleMedia’s ‘The...

VGHS

Web Series Wednesday: Lights, Camera…Action

Meredith Foster just signed with Collective Digital Studio

Collective Digital Studio Signs YouTube Beauty Star Meredith Foster

HBO_image

HBO’s Streaming Service Settles on Name, Price

Felicia Day in YouTube's #DearMe campaign for women

YouTube Stars Promotes Women’s Empowerment with #DearMe Campaign

foxdigitalstudio

Fox Digital Studio Locks in Tribeca Premiere for Feature Comedy...

BrokenTV

Multi-Platform Viewing in the US: More Are Watching...

NewsToKnow

Wednesday 3.4.15: News to Know

Leonardo DiCaprio and Netflix to make documentaries

Leonardo DiCaprio Teams with Netflix to Make More Documentaries

The Walking Dead 3-4-15

Dish’s Internet-TV Service Now Has Cable’s Biggest Show

Sony Project Morpheus 3-4-15

Sony Shows Off Updated Project Morpheus, Sets 2016 Release

ron howard

Discovery’s New Form Inks First-Look Deal with Lisa...

Geico YouTube

Geico Made YouTube Ads That You Wouldn’t Skip Even If You Could

NBCDigital

REPORT: NBCU Targets Comedy SVOD Service for 2015

Community

WATCH THIS: ‘Age of Yahoo’ Trailer for...

Netflix Beasts of No Nation

Netflix Finishes Deal for Idris Elba War Drama ‘Beasts of...

Machinima_logo_red

Machinima Hires First-Ever Chief Revenue Officer

NewsToKnow

Tuesday 3.3.15: News to Know

RLJ Entertainment's Urban Movie Channel

RLJ Entertainment Adds on Acquisitions Execs

Discovery Seeker

Discovery Launches Seeker, a Digital Network Focused on...

2 Chainz smokes a giant weed pipe

2 Chainz Smokes ‘Most Expensivest’ Joint in Season...

Weird Al looks bemused...

Above Average Debuts New Season of ‘Sound Advice’...

Netflix is coming to Australia

Netflix Confirms Launch Date for Australia, New Zealand

NetFlix

Netflix Buys Idris Elba-Starring War Drama ‘Beasts of No...

wet hot american summer

Netflix Sets Premiere Dates for ‘Wet Hot American...

NCAA March Madness

March Madness Is (Officially) Coming to YouTube

newfronts

AOL Unveils Cast, Premiere Date for First Long-Form Series

Arianna Huffington 3-2-15

‘Venture into the Extraordinary’ with 7 Days of...