Vice Media to Launch Channel for Women
Vice Media’s next digital channel will focus on women.
This spring, the digital media giant will launch Broadly, a website and channel focused exclusively on content for women, covering topics ranging from fashion and lifestyle to politics, culture, and sex. It will be overseen by its publisher Shanon Kelley and director of content Tracie Egan Morrissey.
On the video side, Vice already has a few series planned: “A Day in the Life” will follow famous and/or interesting women for a day to provide a glimpse into her life; “How (Blank) Found Feminism” will explore what led famous women to finally declare themselves as feminists; and “Style and Error” will offer a deeper look at the world of high-end fashion.
Broadly will be the vertically-focused fourth channel from Vice, following Vice News, Vice Sports, and Munchies (for food content). Expect to hear more about it in early May, when Vice hosts its second-ever Newfront for marketers in New York.
The news was first reported by The Hollywood Reporter.Tags: Shanon Kelley, Tracie Egan Morrissey, Vice Media