Vice News Expanding to Seven New International Markets
Vice Media is planning a significant expansion of its Vice News YouTube channel. In the next six months, the company will launch local-language editions of Vice News in seven new markets, including France, Germany, Italy, Spain, Australia, Brazil, and Mexico.
The announcement was made during the company’s upfront presentation at the inaugural IAB UK Digital Upfronts.
Each edition will be supported by fully-staffed editorial and video production newsrooms, Vice said. A range of content will be available on each edition, including international coverage, recurring franchises, short-form and feature-length documentaries, Vine and Instagram videos, and live streams of breaking news events.
Vice News’ stated goal is to cover the most underreported stories from around the world. It’s the fastest-growing news channel in YouTube’s history, amassing more than 1 million subscribers and nearly 150 million views since launching in March 2014, according to Vice.
With its success on YouTube — helped by the offline ad campaign YouTube has run on Vice News’ behalf in the US and UK — Vice will continue to look at the video site as its primary distribution partner. Vice News will remain integrated across the Google ecosystem, including on Google+, Maps, Chrome, and YouTube’s Capture App, as part of an earlier deal.Tags: IAB UK Upfronts, News, Vice Media, Vice News, youtube