Vice Teams with Spike Jonze, Chris Milk to Debut Virtual-Reality Feature
Virtual reality is rapidly becoming the new “it” thing for entertainment and media companies — if it hasn’t already.* Which means it was only a matter of time before the biggest “it” media company on the planet ventured into the field.
Vice Media is partnering with visual artist Chris Milk and filmmaker Spike Jonze to premiere a virtual-reality documentary film at the Sundance Film Festival.
Created and directed by Milk and Jonze, and hosted by Vice News’ Alice Speri, the film “Vice News VR: Millions March,” takes viewers up-close-and-personal with protesters during the 2014 Millions March protest in New York City last December.
The film will debut via a new app called VRSE, which was developed by Milk to distribute VR content. The app is available on iTunes and Google Play for a VR experience using Google Cardboard, or a non-VR experience via most modern smartphones. Eventually, the app will support all VR headsets.
Both the app and the film will be unveiled at Sundance on January 23.
“Vice News VR: Millions March” is the first of a series of VR journalism projects that Milk and Vice plan to collaborate on. All content created by the two will be available on VRSE, which Vice is an investor in.
This isn’t the first collaboration between Vice, Jonze, and Milk, as all three previously worked together on the inaugural YouTube Music Awards.
In addition to the Millions March documentary, VRSE currently offers two other pieces of VR content: “Evolution of Verse,” which is also premiering at the Sundance Film Festival, and “Clouds Over Sidra,” a documentary about the life of a 12-year-old Syrian refugee created by VRSE in partnership with the United Nations and filmmaker Gabo Arora.
* Plug: More on this from us next month, when we debut our first special issue on virtual reality. It will be all text-based!Tags: Chris Milk, News, Spike Jonze, Sundance Film Festival, Vice Media, virtual reality, VRSE