Video Commerce Startup Taggled Raises $500K in Seed Funding

/ Jan 13, 2014


Ireland-based video commerce startup Taggled TV has completed an initial seed funding round of $500,000 to expand into other markets.

Taggled’s technology enables content creators — specifically vloggers and brands — to insert interactive tags to highlight the people, places, and products featured in the video. These tags can provide viewers with additional information, such as which song is used as the backing track, where the video was filmed, and more details on the featured product. The tags also allow creators to direct viewers to outlets where they can purchase featured products or content, as well as to the websites and social feeds of other individuals starring in the video.

The investment comes from a “consortium of investors,” including Co-Fund NI, a fund created by Invest Northern Ireland, and the European Regional Development Fund. The capital will be used toward product and business development.

“This has been a very exciting time for the company and this fresh investment will enable Taggled to scale up, increase headcount, and fully launch our product in European and US markets in the near future,” said Ian Scott, CEO of Taggled, in a statement. “Our aim is to offer vloggers a simple, informative tool for creating dynamic and interactive content for their users and this funding will maximise our ability to do this.”

Taggled is a free tool. All users need to do to add tags is upload a video the company’s website, or port it over from YouTube, Instagram, or Dropbox. When tagged content is clicked on by the viewer, a pop-up window appears with more information, including vendor details, prices, and similar products. Here’s an example of how the technology functions for vloggers.

The startup says its technology is currently being trialled by “a number of vloggers” in fashion and beauty, and will be rolled out among Irish and international creators in the coming weeks.

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