Joyus Launches Style Series That Incorporates Google+ Hangouts
In-video shopping platform Joyus has launched a new interactive web series on Google+ Hangouts called “The Best of Spring Style.” Created in partnership with People magazine and AOL, the series features style experts offering their picks and tips on the best spring-related fashion, beauty, and healthy-living merch to buy. Featured experts include Ingrid Nilsen (known on YouTube as MissGlamorazzi), Courtney Kerr (“Courtney Loves Dallas”), celebrity trainer Harley Pasternak, and various editors from People magazine.
The series will run for 10 days on Joyus.com, AOL (via a partnership with StyleList), and People.com. New episodes will air live every night from 7pm to 7:15pm ET, after which they will be available on demand. Joyus says the videos will “remain shoppable” for the duration of the show, with special discounts available within the first 24 hours of each episode’s initial broadcast.
Upcoming topics for this week include hair and nail advice for those of us who plan on walking a red carpet anytime soon. Next week’s topics range from coverage of style on the Oscars’ red carpet to that bikini-ready body you’ve always wanted.Tags: AOL, Beauty, google+ hangout, ingrid nilsen, joyus, MissGlamorazzi, people, Shopping, Style