VIDEO: YouTube Live Expands Broadcasting Ops; Hulu Courted by Pay-TV
Yesterday, YouTube announced that it would expand its YouTube Live to partners with over 1,000 subscribers. Though the beta program launched over two years ago, the original charge was to start making the service available to select partners in a staggered rollout process. Today, that system will become automated, as are many other systems are becoming on YouTube. This announcement comes just before YouTube’s inaugural Comedy Week.
Brightcove, the video player, has also unveiled a new live streaming functionality as well. On the seemingly high success of Huffington Post Live and programming like What’s Trending and The Young Turks, we anticipate quite a lot more “Live” talk in the coming months. As Mark Cuban proudly announced from the AOL Newfront both verbally and on a t-shirt graphic: “Live Live!”
Also this week, Wall Street Journal added to the list of investment contenders vying for Hulu – possibly two Pay-TV providers including Time Warner Cable. Last week we heard news of Yahoo!’s off-site meeting with Hulu and prior to that Guggenheim and Chernin were named to be in the ring. The discussions by Pay-TV operators seems rather obvious; though many of them have their own TV Everywhere apps, engagement just isn’t there (aside from HBO Go). At its upfront in early May, Hulu bannered its 4 Million downloads – a number that surely caught the eyes of Pay-TV providers who could greatly benefit from a TV everywhere platform like Hulu that viewers actually want to watch, everywhere.
Here’s a nice recap of the week in review courtesy of Colin Dixon from NScreen Noise:
Tags: Brightcove, Chernin, Guggenheim, Hulu, Pay-TV Providers, Time Warner Cable, Yahoo!, youtube, YouTube Live