Vimeo Expands Reach by Selling VOD Titles via New Publisher Network

/ Jan 22, 2015


Vimeo is launching a publisher-based distribution network to not only expand its own reach across the web, but help websites earn additional revenue through video rentals and sales.

Announced as this year’s Sundance Film Festival gets underway, the new Vimeo On Demand Publisher Network will give partners the chance to sell Vimeo On Demand titles directly on their sites. In exchange, they will get a cut of revenue generated from any purchases.

Publishers will have control over how the content is presented. They can either embed videos directly within articles (and then sell them through Vimeo’s transactional player), or build out a complete VOD storefront on their site. Currently, more than 50,000 videos from the Vimeo On Demand library are available for any VOD partner to include in their store, which they can curate or have Vimeo curate for them.

Publishers in the network will also have access to several exclusive titles each month, according to Vimeo.

The Atlantic Vimeo VOD pageThe effort launches with The Atlantic, CBS Interactive Media Group (for its sites,, and, and action-sports publisher TEN: The Enthusiast Network as partners.

The Atlantic opted for a full storefront, which will be populated with documentaries and indie films spanning technology, lifestyle, and entertainment.

CBS Interactive’s sites will use the VOD Network to enhance their film and TV databases. For instance, if searching for a title on, the results will include an embed of that title if it’s available on VOD through Vimeo.

TEN, meanwhile, is building storefronts for its action and adventure sports media properties including TransWorld Motocross, TransWorld Skateboarding, Surfer, Powder, and GrindTV.

For Vimeo, this is a natural expansion of its Vimeo On Demand platform, which it has been growing for more than a year. The company wants to be a home for premium video, whether it comes from studios, independent filmmakers, YouTube stars, or even media or consumer brands. A publisher network that offers an opportunity for these creators to get their work in front of more people better serves the company when it’s trying to convince more creators and distributors to use its platform.

Tags: , , , , , , , ,


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...

Future Man Hulu Josh Hutcherson

Hulu Orders ‘Future Man’ Series Starring Josh...

Heirloom Paten Hughes Tom Wopat Vimeo

How an Actress’ Real-Life Tomato Farm Inspired the New...

Robert Redford and Jane Fonda Electric Horseman

Netflix Rolls Camera on Robert Redford & Jane Fonda...


Amazon Greenlights Docu-Series on Tennis Star Novak Djokovic

FCC Chairman Tom Wheeler 2-4-15

It’s Apps or Else: FCC Chairman Wheeler Clarifies Rule...