Vimeo Generated Around $40 Million in Revenue This Year

/ Nov 18, 2013

vimeo

IAC/Interactive Corp. has released video site Vimeo’s number of users and revenue for the first time since the platform’s launch. As one of IAC/Interactive Corp’s online holdings, Vimeo averages more than 100 million unique users, and has 400,000 customers paying for Vimeo Plus. Ending in October, the site’s 12-month revenue has reached around $40 million.

About these numbers, IAC chief executive Greg Blatt seemed optimistic. “We have a number of assets that could live on their own,” he told Reuters. “Vimeo, we believe, is an asset that will reach that status.”

Founded in 2004 under the tutelage of IAC, Vimeo has continued to find a voice among independent filmmakers. While YouTube — a direct competitor to Vimeo — tends to thrive around content that is geared towards a mass audience, Vimeo’s market has primarily been among the artistic sect.

Earlier this year, Vimeo announced several new efforts to increase revenue, including an upgraded Vimeo Pro option, which allowed filmmakers to charge money for their content. The $199 annual fee also gives filmmakers 1TB of storage space a year with a weekly 20GB. Those looking to sell films via Vimeo will find that the site’s revenue share is extremely favorable at 90/10, a far cry from YouTube’s 55/45.

Kerry Trainor, CEO of Vimeo spoke to the power of the platform’s artist-driven content, saying: “Vimeo has proven there is an entire world of really high quality content out there, just as YouTube showed the power of broadcasting.”

While Vimeo is still miles away from YouTube in terms of audience and revenue, Jason Helfstein, research managing director at Oppenheimer & Co told Reuters that Vimeo’s average evaluation at the midpoint is in the $500 million range. He explained: “It has been on of IAC’s most successful startups.”

Tags: , , , ,


the youtuber who isn't a youtuber andrew vallentine

Meet the Biggest YouTuber Without a Channel

the revolution of publishing online

Back to the Future: The Revolution of Publishing

hulu-plus

Does Taking on Cancelled Network Shows Make Sense for Hulu?

Wayside Creations makes live-action adaptations of video games

Wayside Creations Calls Success on Kickstarter a...

Read today's digital video news stories

Quick Breaks: FailArmy Launches Second Channel; YouTube Improves...

YouTube fans in Singapore

Endemol Beyond Launches in Singapore, Where YouTubers Happen to Thrive

Who makes the most effective ads on YouTube?

Which Industries Are Creating YouTube’s Most Effective Ads?

Digital video industry news today

Thursday 5.21.15: News to Know

BoJack Horseman second season starts July 2015

‘BoJack Horseman’ Will Return to Netflix on July 17

Dutch YouTuber Enzo Knol will star in a feature film

Film Starring European YouTuber to Come to Theaters in the Netherlands

wibbitz is a text-to-video israeli startup

Text-to-Video Startup Wibbitz Raises $8 Million in Series B Round

this web series about high school cheerleaders rules

Web Series Wednesday: Coming of Age

This kid is shocked by what she's seeing on YouTube Kids.

Google’s YouTube Kids App Is Full of Booze, Drugs, and Gore

Read today's digital video news stories

Quick Breaks: Netflix Grabs Kevin James Film; Vice Sports...

Rightster partners with SPotify on video initiative

Spotify Tapped Rightster for Its Global Reach and Video Expertise

soccer fans get excited for OTT

Women’s World Cup, Lacrosse Games Going Live...

spotify partners with major publishers for native video content

Spotify Now Hosts Video Content from CNE, Vice, ESPN, Maker…

CEO of YouTube to keynote at VidCon again

YouTube CEO Susan Wojcicki to Reflect on the Platform’s 10...

Digital video industry news today

Wednesday 5.20.15: News to Know

Jen Kirkman's getting her own comedy special on Netflix

Jen Kirkman Gets Lost in the Laughter in her Netflix Comedy Special

Read today's digital video news stories

Quick Breaks: Hulu Bulks Cast Lineup for “11/22/63”

Bill Nye the Science Guy is now on Netflix

Science Rules! ‘Bill Nye the Science Guy’ Comes to Netflix

YouTube vs TV, engagement vs reach

Engagement Is Everything: Rethinking Celebrity and Influence

Machinima keeps revamping its leadership team

Machinima Adds Two, New Execs to Its Senior Leadership Team

VideoAmp hires its first chief business officer

VideoAmp Hires Jay Prasad as First Chief Business Officer

Digital video industry news today

Tuesday 5.19.15: News to Know

A new weekly variety show from Mashable and Above Average...

Mashable and Above Average Launch Variety Web Show

Webby Awards took place last night!

David Carr, ALS Ice Bucket Challenge Founder Honored at Webby Awards

BabyCenter telenovela web series

BabyCenter en Espanol Debuts Telenovela/Tips Web Series (Exclusive)

Read today's digital video news stories

Quick Breaks: Conde Nast Launches Italian Movie Channel; China...

DanceOn Baby

DanceOn to Help Grow TuneCore Artists’ Audiences

Weird Al looks bemused...

CollegeHumor & IFC to Induct Weird Al into ‘Comedy...

Grand Theft Auto is the top two game franchise on YouTube

The Top Four Game Franchises on YouTube Aren’t Budging...

The Young Turks are now on AOL On

The Young Turks Are Now on AOL On

Hearst launched GoodHousekeeping.TV

Hearst Launches OTT Channel for Good Housekeeping

Digital video industry news today

Monday 5.18.15: News to Know

British guy watching YouTube

Good YouTube Reviews Drive Purchases For 89% of UK Consumers (Study)

Buzzer_480x400_100B_wg (2)

Fox Sports Has Successful Web Shows, and It’s Taking Them to TV

Vice FilmBuff

Vice and FilmBuff Partner to Release Feature Film in North America