Vimeo Music Store Adds 1,000 New Tracks & Sound Effects
No one and I mean no one takes copyright violations more seriously than the music industry. It’s a huge cause for concern among online video creators who don’t have either the skill to lay down their own tracks, or the money needed to license “We Can’t Stop” for $12 trillion dollars.
This issue has become such a headache for video platforms that many of them have developed music libraries to avoid any looming legal troubles. Vimeo is one such video platform. Currently, the video site has over 85,000 audio tracks available for purchase at a low, low rate. Adding to that already massive library, today, Vimeo announced that it is adding 1,000 new tracks from popular musicians like Johannes Strauss, Johnny Cash, and Rick Ross (the country singer, not “The Boss” Rick Ross).
Vimeo has also added sound effects to the Music Store, which means you can finally finish that laser-heavy video you’ve been working on.
Most tracks available at the Vimeo Music Store run around $1.99 while many of them are free of charge. Music licensing company AudioSocket is one of the Vimeo Music Store’s distributors as well.
AudioSocket, looking to combat the ugly music copyright situation online, has developed a series of tools to help music providers, creators, and networks better understand what is fair use while ironing out licensing deals between labels and filmmakers. Using its LicenseID technology, AudioSocket is able to track specific licenses on tracks in favor of the shoot first, ask questions later approach most labels take.
Vimeo isn’t the only platform jumping into music licensing; back in September, YouTube launched Audio Library, which gave creators access to 150 free instrumental tracks. It’s a small pool of tracks, but it beats the heck out of getting slapped with a lawsuit — the same kind the NMPA hit MCN Fullscreen with in August.
According to the NMPA, Fullscreen partners (and by proxy Fullscreen) are profiting from unlicensed music, but do not share revenue with the labels and performers who created the music. A prime example of this would be a YouTube creator monetizing a video in which they sing a cover of the aforementioned “We Can’t Stop.”
It’s the Wild West out there. Luckily, at least some platforms are trying to give indie video creators a chance to license music above the bar.Tags: AudioSock, AudioSocket, LicenseID, NMPA, Vimeo, youtube